Experience

Бланк — банк для бизнеса

• Banking

• Chief Marketing Officer

  • Jun 2022 - Present

  Москва, Россия - Development and implementation of the business strategy; - Analysis of the market and competitive environment, research of target audiences of the product; - Research and formation of a brand platform; - Marketing department management: hiring, motivation, goal formation; - Acquisition and retention of customers in b2b; - Management of all external communications; - Increasing the correct knowledge & awarness of the brand; - Formation and maintenance of a marketing… Show more - Development and implementation of the business strategy; - Analysis of the market and competitive environment, research of target audiences of the product; - Research and formation of a brand platform; - Marketing department management: hiring, motivation, goal formation; - Acquisition and retention of customers in b2b; - Management of all external communications; - Increasing the correct knowledge & awarness of the brand; - Formation and maintenance of a marketing budget; - Launching new products to market(; - Launching new promotion channels and digital strategy planning; Show less



Эйч

• Human Resources Services
• 1 - 100 Employee

• Ментор

  • 2021 - Present

  https://h.careers/curators/konstantin-suhachev



BestDoctor

• Wellness and Fitness Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Jan 2021 - Jun 2022

  Москва, Россия - Development and implementation of the marketing and communication strategy; - Analysis of the market and competitive environment, research of target audiences of the product; - Research and formation of a brand platform; - Marketing department management: hiring, motivation, goal formation (OKR); - Acquisition and retention of customers in b2b & b2c; - Management of all external communications; - Increasing the correct knowledge & awarness of the brand; - Formation and… Show more - Development and implementation of the marketing and communication strategy; - Analysis of the market and competitive environment, research of target audiences of the product; - Research and formation of a brand platform; - Marketing department management: hiring, motivation, goal formation (OKR); - Acquisition and retention of customers in b2b & b2c; - Management of all external communications; - Increasing the correct knowledge & awarness of the brand; - Formation and maintenance of a marketing budget; - Launching new products to market; - Launching new promotion channels and digital strategy planning; 🥇 Achievements • Rebranding to enter Western markets: https://vc.ru/design/204501-zabota-ili-vse-taki-tehnologichnost-kak-my-sdelali-rebrending-servisa-dms-bestdoctor; • An increase in the share of marketing in lead generation by 25% YtY from Aug '20 to Aug'21 with an increase in the average check by 75% and through conversion by 73%; • Growth in brand awareness and interest (growth in traffic over the year - 67%, requests - 59%); • Launch of new communication products for the growth of users ER: virtual clinic, blog (https://blog.bestdoctor.ru/), webinar platform, health digests (an increase of 43%); • Building a multi-level structure of the marketing department: introducing the inheritance of competencies, reducing the overall bus factor. • Implementation of the OKR system in the vertical: increasing the transparency of interaction in the team; • Implementation of a proprietary PR communications assessment system: focus on indicators that are effective for business;

• Head of Marketing

  • Sep 2020 - Jan 2021

  Москва, Россия

• Head of Digital Marketing

  • Aug 2019 - Sep 2020

  Москва, Россия

• Marketing Manager

  • Apr 2018 - Aug 2019



Alfa Future People

• Head of Marketing

  • Nov 2019 - May 2020

  Москва, Россия - Development and implementation of the marketing strategy of the winter and summer festival 2020; - Development of a communication strategy; - Analysis of the target audience and formation of USP; - Formation and budget management; - Formation and management of the project team (smm-manager, copywriter, project); - Conducting competitive analysis; - Management of the development and restructuring of the festival website. 🥇 Achievements • Implementation of an agile… Show more - Development and implementation of the marketing strategy of the winter and summer festival 2020; - Development of a communication strategy; - Analysis of the target audience and formation of USP; - Formation and budget management; - Formation and management of the project team (smm-manager, copywriter, project); - Conducting competitive analysis; - Management of the development and restructuring of the festival website. 🥇 Achievements • Implementation of an agile approach to accelerate internal processes; • Conducting an advertising campaign for the Alfa Future People: Snow Edition winter festival project in Sochi (CPL reduction of 47%, digital sales growth of 27% compared to last year) • Launch of a new site (~ 20 May 2020) Show less



OneTwoTrip

• United Arab Emirates
• Internet Publishing
• 100 - 200 Employee

• Advertising Manager

  • Jul 2017 - Mar 2018

  - Maintaining key customers; - Sale of advertising and special projects on the portal; - Holding meetings, negotiations, presentations for advertising agencies and clients; - Drawing up a strategy for promoting projects. - Preparation of commercial offers, presentations, media plans; - Development and management of special projects; - Analytics of promotion strategies; - Building long-term relationships with customers.