Experience

PROF-IT GROUP

• Russian Federation
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Director

  • Jun 2019 - Present

  • Corporate go-to-market strategy, positioning and brand management • Planning and execution of marketing activities (marketing mix) • Market analysis and trends, ratings, interaction with analytical agencies • Execution of new product launches (marketing + PR) • Marketing product portfolio management and integration with internal CRM systems • Control and execution or PR-activities, corporate communications, social media • Lead generation (KPI) in different channels • Sales support for key customers/projects • Co-marketing planning and execution with key vendors • IR support, development of strategic documents for stakeholders, partners and investors • Geographies: Russia, Belarus Show less



Asteros

• Russian Federation
• IT Services and IT Consulting
• 100 - 200 Employee

• Strategic Marketing Director

  • Nov 2012 - Jun 2019

  Marketing strategy development, marketing planning and budgeting Full-cycle execution of marketing plan and control of key marketing activities and campaigns for the whole group (4 business units) Brand management Key accounts marketing planning and execution, involvement in key strategic projects and account sales as the leader of marketing role Support of sales- and pre-sales activities for key customers and accounts Co-marketing activities and business development planning and execution with key hardware and software vendors (local teams) Control of corporate marketing and sales knowledge base (portal, website) Online marketing (web, social medias)Communications with key analytical agencies, participation in industrial and professional ratings Internal marketing communications (sales enablement) Geographies: Russia, Ukraine, Kazakhstan Show less



JSC SITRONICS

• Marketing Director

  • Mar 2009 - Nov 2012

  • Go-to-market strategy, target markets, product and marketing mix• Lead generation and marketing pipeline (KPI)• Marketing strategy, planning and budgeting • Involvement in key strategic projects and account sales as the leader of marketing role• Full-cycle execution of marketing plan and control of key marketing activities and campaigns• QA of customer sales materials (presentations, offers, demos)• Control of corporate marketing and sales knowledge base• Company representation in expert and professional communities• Planning and execution of activities and business development plans with key hardware and software vendors Show less

• Marketing Communications Manager

  • May 2008 - Mar 2009



Oracle Corporation

• 1 - 100 Employee

• Applications Marketing Manager

  • 2003 - 2008

  • Oracle business-applications marketing strategy Russia in CIS (development, execution) • Planning & Execution of Industry marketing campaigns and industrial customer showcases • Marketing events and direct marketing campaigns planning and execution • Collaboration with industrial and business associations • Creation and control of local product collaterals and web-site content • Collaboration with customers and local Oracle partners • Oracle business-applications marketing strategy Russia in CIS (development, execution) • Planning & Execution of Industry marketing campaigns and industrial customer showcases • Marketing events and direct marketing campaigns planning and execution • Collaboration with industrial and business associations • Creation and control of local product collaterals and web-site content • Collaboration with customers and local Oracle partners


Oracle CIS Russia
• Marketing Manager

  • 2003 - 2008

Oracle CIS
• Argentina
• Higher Education
• 1 - 100 Employee
• Applications Marketing Manager

  • 2003 - 2008