Experience

Airfinity Ltd

• United Kingdom
• Information Services
• 1 - 100 Employee

• Partnerships Director

  • Feb 2022 - Present

  Creating partnerships across the full ecosystem in life sciences, including pharmaceutical companies, government agencies, corporates, investors, NGOs, and international organisations.

• Marketing & Communications Director

  • Mar 2021 - Feb 2022



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Marketing Communications & Brand Strategy Consultant

  • Nov 2020 - Present

  Digital, product, branding, strategy, social media, communications, experience, partnerships, business development Digital, product, branding, strategy, social media, communications, experience, partnerships, business development



SP Design // Strichpunkt Design

• Senior Brand Consultant

  • Jul 2018 - Oct 2020

  Working with brands to design innovative strategies and implementing measurable results. Creating experiences at the intersection of customers' needs and brands' objectives by following a user centric approach. Development of digitally driven international brand projects across the sports, luxury, finance, design sectors among others. Development of brand experience and engagement formats. Ongoing brand consultancy for new and existing agency clients on brand strategy, experience and strategic partnerships utilising a design thinking approach. Leading and consulting on new business initiatives and agency positioning.



Sotheby's

• Real Estate

• Head of Global Partnerships, Europe, Middle East, India & Russia

  • Sep 2016 - Jun 2018

  Development of a global partnership strategy and regional implementation across EMEIA & Russia Creating brand partnerships between Sotheby’s and brands from the financial, fashion, automotive, travel, design and luxury goods industries Enabling brands to connect with key audiences across platforms through customized content, digital media, social, live events, and experiential marketing. Development of a global partnership strategy and regional implementation across EMEIA & Russia Creating brand partnerships between Sotheby’s and brands from the financial, fashion, automotive, travel, design and luxury goods industries Enabling brands to connect with key audiences across platforms through customized content, digital media, social, live events, and experiential marketing.



GMR Marketing

• United States
• Advertising Services
• 700 & Above Employee

• Senior Manager Marketing & Communications

  • Jan 2014 - Aug 2016

  Development and execution of integrated marketing communications strategy across SAP global sports and entertainment sponsorship portfolio, currently consisting of 35 international rights holders. Strategic partnerships include: German National Football Team (DFB), City Football Group, FC Bayern München, Women’s Tennis Association (WTA), International Cricket Council (ICC), Professional Golf, Extreme Sailing Series, Cirque du Soleil. Development and execution of integrated marketing communications strategy across SAP global sports and entertainment sponsorship portfolio, currently consisting of 35 international rights holders. Strategic partnerships include: German National Football Team (DFB), City Football Group, FC Bayern München, Women’s Tennis Association (WTA), International Cricket Council (ICC), Professional Golf, Extreme Sailing Series, Cirque du Soleil.



Laureus

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2010 - Jan 2014

  Digital Marketing Strategy: Digital Collaboration, Social Media, Content Strategy, Website Development, SEO, Project Management; Content Management; Digital Partnerships; Media Partnerships Digital Marketing Strategy: Digital Collaboration, Social Media, Content Strategy, Website Development, SEO, Project Management; Content Management; Digital Partnerships; Media Partnerships



Klein &More

• Germany
• Wholesale
• 1 - 100 Employee

• Digital Marketing & Business Development

  • Feb 2009 - Aug 2009

  Strategic market analysis for design product sales Benchmarking of online dealers and e- commerce sites Integration of e-commerce platform in website redevelopment Development of Social Media strategy to target design-oriented community Strategic market analysis for design product sales Benchmarking of online dealers and e- commerce sites Integration of e-commerce platform in website redevelopment Development of Social Media strategy to target design-oriented community



Doc Insider

• Germany
• Insurance
• 1 - 100 Employee

• Marketing

  • Jan 2007 - Jul 2007

  Market research into the area of online medical evaluation of healthcare providers; Building an online community of medical practitioners during start-up phase of the business; Close collaboration with UX team for website development Market research into the area of online medical evaluation of healthcare providers; Building an online community of medical practitioners during start-up phase of the business; Close collaboration with UX team for website development



Tipp24 AG

• Trainee

  • Oct 2003 - Oct 2006

  Design and implementation of a test study in customer acquisition in a new environment; Development of a customer retention concept to decrease churn rate; Online partnership management. Marketing & Sales: Affiliate Marketing, SEO, Key Accounts, Online Cooperations, Online Advertising Projekt Management: Projectmanagement, Customer Service: CRM, Customer Care Design and implementation of a test study in customer acquisition in a new environment; Development of a customer retention concept to decrease churn rate; Online partnership management. Marketing & Sales: Affiliate Marketing, SEO, Key Accounts, Online Cooperations, Online Advertising Projekt Management: Projectmanagement, Customer Service: CRM, Customer Care