Experience

BTS Group Holdings PCL. (formerly Tanayong PCL.)

• Associate Director

  • Jun 2020 - Present



U City Public Company Limited

• Thailand
• Real Estate
• 1 - 100 Employee

• Associate Director

  • Nov 2017 - Jun 2020

  • Monitors the performance of U City’s assets in both domestic and international market and provides strategic decisions to improve the performance of U City’s portfolio.• Conducts research and analyses data on the targeted investment, and makes recommendations to the Management regarding investment and financing decisions.• Collaborates with consultants on finance, tax and legal due diligence.• Identifies the best deal structure that can minimize tax and transaction cost. • Monitors the performance of U City’s assets in both domestic and international market and provides strategic decisions to improve the performance of U City’s portfolio.• Conducts research and analyses data on the targeted investment, and makes recommendations to the Management regarding investment and financing decisions.• Collaborates with consultants on finance, tax and legal due diligence.• Identifies the best deal structure that can minimize tax and transaction cost.



Boonrawd Brewery Co., Ltd.

• Thailand
• Food and Beverage Services
• 300 - 400 Employee

• Business Strategy Manager

  • Apr 2016 - Oct 2017

  • Identifies the strategic issues, challenges and choices for Boonrawd as a whole and each business group individually, both alcohol and non-alcohol product categories• Provides high level strategic, planning and policy advice to the Managing Director, Executive Management Team and Board on all matters affecting the future business operations, capacity and sustainability of Boonrawd.• Develops, directs and controls the strategic and operational planning frameworks and planning outcomes for Boonrawd in the short, medium and long term; and assist the Managing Director and the Executive Management Team execute approved corporate strategies



CLSA Singapore Pte Ltd

• Intern

  • Feb 2015 - Apr 2015

  • Conducted research, provides in-depth economic coverage and offers recommendations to investment advisers.• Assisted Global Head of Automotive & Steel Research on potential impacts of electric car and autonomous car to automobile industry • Conducted research, provides in-depth economic coverage and offers recommendations to investment advisers.• Assisted Global Head of Automotive & Steel Research on potential impacts of electric car and autonomous car to automobile industry



Krungthep Land Plc

• Business Development Manager

  • Jan 2012 - Jun 2014

  • Advised the management on the acquisition offer from the TCC Group, designed structure to minimize transaction costs and prepared financial valuation for the transaction. The transaction was completed in August 2014.• Led a team of three analysts. Prepared draft prospectus and dealt with financial advisors, legal advisor and Securities and Exchange Commission. The prospectus was submitted to the SEC in September 2013.• Designed, implemented and monitored a comprehensive marketing strategy for the Pano, high-rise condominium project.• Established a standard financial model for junior analysts; resulted in better understanding between financial analysts and the executives.• Created a simulation model for the company's overall inventory planning using VBA programming• Integrated and shortened workflow among various departments to minimize time loss in approval process• Acted as the executive assistant to CEO to review and to consent all construction documents before passing them through the CEO

• Business Development Assistant Manager

  • Jul 2011 - Jan 2012

  • Delivered high-quality strategic analysis for major land acquisition, including feasibility studies, community master planning, market research, competitor analysis and product development; the executives later approved and the company successfully acquired two prime land plots.• Developed clear market positioning to promote brand; resulted in 20 percent surge in number of walk-ins.• Established a new organization structure to improve effectiveness and efficiency of workflow; resulted in 30 percent drop in number of memos.• Formulated an emergency plan to handle the escalating flood crisis in Bangkok. Significantly limited resultant damage, with only one out of five projects affected by the flood.



Kim Eng securities (Thailand) PLC.

• Financial Services
• 1 - 100 Employee

• Investment Banking Associate

  • Jan 2011 - Jun 2011

  • Provided an opinion to Sena Development’s shareholders on the connected transaction; independent shareholders agreed with the report and approved the transaction.

• Investment Banking Senior Analyst

  • Jan 2009 - Dec 2010

  • Advised Dusit Thani on the establishment of property fund for listing in the Stock Exchange of Thailand; resulted in the success of Thailand’s largest hotel property fund with the overwhelming demand from institutional investors.• Advised BTS Group Holding on the private equity offering. Successfully placed the new shares to numerous institutional investors in a short period of time, raising approximately Baht 0.75 billion.• Advised Charernkit Group in backdoor listing of Media of Medias. Charernkit Group was able to list in the Stock Exchange of Thailand within six months.• Advised TSFC Securities in debt and capital restructuring with the total debt value of Baht 8.7 billion. Restructuring plan was successfully implemented outside the bankruptcy courts within six month.

• Investment Banking Analyst

  • May 2008 - Dec 2008

  • Performed financial analysis for Thai-German Ceramic Industry including the development of valuation models, pro-forma financial statements and comparable company analysis as an independent financial advisor; independent shareholders agreed with the report and approved the transaction.