Marketing Associate (SEO, Paid Search, Social Media, Product, CRO, and Growth)

• Nov 2022 - Present

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Digital Marketing Associate

• Aug 2022 - Nov 2022

Product Marketing Intern

• Feb 2022 - Jun 2022

• Assisted US Program Manager in the development of product strategy, product design, and product roadmap. • Defined product goals and end-user needs by leveraging existing user interviews and go-to-market plans. Implemented new project methodologies, increasing efficiency by 15% on collaborative-project deliverables. • Collaborated with internal team (UX, user research, product management) to inform product insights. • Identified and initiated A/B testing growth marketing… Show more • Assisted US Program Manager in the development of product strategy, product design, and product roadmap. • Defined product goals and end-user needs by leveraging existing user interviews and go-to-market plans. Implemented new project methodologies, increasing efficiency by 15% on collaborative-project deliverables. • Collaborated with internal team (UX, user research, product management) to inform product insights. • Identified and initiated A/B testing growth marketing campaigns increasing brand engagement by 20%. • Audited existing social media channel(s) analyzing internal and external content to align with the brand. Show less • Assisted US Program Manager in the development of product strategy, product design, and product roadmap. • Defined product goals and end-user needs by leveraging existing user interviews and go-to-market plans. Implemented new project methodologies, increasing efficiency by 15% on collaborative-project deliverables. • Collaborated with internal team (UX, user research, product management) to inform product insights. • Identified and initiated A/B testing growth marketing… Show more • Assisted US Program Manager in the development of product strategy, product design, and product roadmap. • Defined product goals and end-user needs by leveraging existing user interviews and go-to-market plans. Implemented new project methodologies, increasing efficiency by 15% on collaborative-project deliverables. • Collaborated with internal team (UX, user research, product management) to inform product insights. • Identified and initiated A/B testing growth marketing campaigns increasing brand engagement by 20%. • Audited existing social media channel(s) analyzing internal and external content to align with the brand. Show less

SEO Intern

• Sep 2021 - Dec 2021

• Wrote copy and created SEO-driven content for different industry brands such as Rayne Water, ActionIQ, Attic Construction, Cymbiotika, CJ Charles, Diamond Nexus, and Zola. • Optimized web content to increase organic web traffic and rank higher in the SERP. • Executed keyword research and comprehensive keyword mapping. • Mastered tools including SEMrush, MOZ, Google Analytics, & Google Ads. • Carried out internal linking strategies to boost SERP ranking. • Wrote copy and created SEO-driven content for different industry brands such as Rayne Water, ActionIQ, Attic Construction, Cymbiotika, CJ Charles, Diamond Nexus, and Zola. • Optimized web content to increase organic web traffic and rank higher in the SERP. • Executed keyword research and comprehensive keyword mapping. • Mastered tools including SEMrush, MOZ, Google Analytics, & Google Ads. • Carried out internal linking strategies to boost SERP ranking.

Growth Marketing Intern

• Sep 2020 - Nov 2020

• Leveraged 6+ various growth strategies and tools including social media, email marketing, presentations, and peer and faculty member networking to grow the user base and awareness on campus • Conducted 3 individual marketing campaigns targeting organizations, faculty & staff, and students. • Strategically assessed growth and performance metrics to improve, change and/or help design new growth strategies. • Leveraged 6+ various growth strategies and tools including social media, email marketing, presentations, and peer and faculty member networking to grow the user base and awareness on campus • Conducted 3 individual marketing campaigns targeting organizations, faculty & staff, and students. • Strategically assessed growth and performance metrics to improve, change and/or help design new growth strategies.