Alina Kolesnikova
Senior Purchasing and Supply Analyst at 12 STOREEZ- Claim this Profile
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Experience
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12 STOREEZ
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Russian Federation
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Retail Apparel and Fashion
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1 - 100 Employee
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Senior Purchasing and Supply Analyst
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Mar 2023 - Present
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Lamoda Group
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Russian Federation
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Internet Publishing
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100 - 200 Employee
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Senior Analyst in Merchandise Planning & Analytics
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Oct 2021 - Sep 2022
Responsibilities: - Conducted market analysis for assortment management, including pre- and post-season analysis, providing data on market changes and the business and commercial environment.- Utilized data analytics tools to identify product gaps and opportunities for growth within the product assortment- Prepared comprehensive analysis of customer needs and behaviors in different market segments.- Evaluated product competitiveness and sales plans and developed proposals for optimizing the product assortment based on established parameters, taking into account key trends and plans.- Developed a data-driven approach to assortment management, including the implementation of forecasting and inventory management tools to ensure optimal product availability and profitability.- Collaborated with cross-functional teams to develop and implement strategies for product promotions, pricing, and placement to drive sales and improve overall product performance.- Communicated with stakeholders to ensure that all parties are informed of product performance and any necessary adjustments to the product assortment.Achievements:- Developed and implemented a strategy to optimize brand portfolio through analysis of brand performance over 3 years, resulting in increased efficiency, cost savings and a 10% increase in sales revenue.- Implemented automated reporting systems for merchandise purchasing planning, resulting in a 10% growth in sellout per season, improved decision-making and increased efficiency in planning, and a 25% reduction in dead stock.- Created a commission matrix based on price segmentation, resulting in a 25% growth in average sale price and a 40% increase in yearly revenue among partners, with a 1-2% decrease in commission.- Developed and implemented strategies for managing clothing categories during the pandemic crisis, resulting in a 40% outperformance of plans and ensuring stability in inventory and supply chain during a challenging time. Show less
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Analyst in Merchandise Planning & Analytics
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Oct 2019 - Sep 2021
- Managed the women and men's clothing categories during the pandemic crisis, resulting in a plan outperformance of 40%. - Implemented an optimal discount system and offers for sales through the use of Big Data algorithms, successfully managing over 300,000 SKUs. - Developed strategies for reordering items based on current stock, sales, and seasonality in response to supplier shortages and disruptions caused by the pandemic situation. - Prepared and analyzed reports for suppliers to optimize inventory and sales strategies. Show less
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Алкогольная Сибирская Группа (Alcohol Siberian Group)
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Russian Federation
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Food and Beverage Services
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1 - 100 Employee
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Business Analyst
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May 2018 - Sep 2019
◾ Conducted financial and operational analytics of distribution channels, including market analytics for products, channels, and geographic regions. ◾ Monitored market and competitor activity, including shelf position, market share, product representation, and availability. ◾ Performed distribution analysis, including distributor balance control and determining key conditions and assortment for working with distributors. ◾ Managed employee efficiency through the assessment of KPI's for sales representatives, planning and negotiation of KPI's, and evaluation of KPI implementation and operational support. ◾ Provided analytical support through the collection of data using SQL, modeling, etc. Show less
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Education
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Higher School of Economics
Bachelor of Science - BS, Logistics and Supply Chain Management