Monika Kolanko-Zaborowska

Digital Media Manager at GRANDES IDEAS
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Contact Information
Location
Cracow, Małopolskie, Poland, PL

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Experience

    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • Digital Media Manager
      • Dec 2021 - Present
    • Media Production
    • 1 - 100 Employee
    • Digital Media Planner
      • Mar 2021 - Nov 2021
    • Advertising Services
    • 1 - 100 Employee
    • Digital Campaign Coordinator
      • Dec 2019 - Feb 2021

    • Client Service Manager
      • Sep 2016 - Nov 2019

    • Senior Key Account Manager
      • Nov 2015 - Aug 2016

      - Representing the sales team in front of the owner of company, - Responsibility for the financial results of the sales department, the management of the system of bonus remuneration for the sales team members, - Building strong relationships with clients of the Client Service department, - Campaign planning with using different advertising platforms around the Programmatic Media Buying (Display, Rich Media, Facebook, Mobile, Retargeting, SEM, etc.), - Managing and optimizing campaign performance, - Analyzing and interpreting metrics/data, developing post-campaign reports, - Search for and implementation of new solutions around the Programmatic Buying, - Regular tracking of new trends in the online advertising market. Show less

    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager - team leader
      • Jan 2014 - Oct 2015

      - Coordinating the work of team, - Planning and running the performance campaigns, - Setting up and tracking the execution of sold campaigns in collaboration with relevant internal teams (SEM, Programmatic Buying, Traffic, IT, Graphic department) , - Analysing and optimising the performance of sold campaigns, - Building strong relationships with clients and guiding them through relevant strategy recommendations appropriate to their brand, - Coordinating the work of team, - Planning and running the performance campaigns, - Setting up and tracking the execution of sold campaigns in collaboration with relevant internal teams (SEM, Programmatic Buying, Traffic, IT, Graphic department) , - Analysing and optimising the performance of sold campaigns, - Building strong relationships with clients and guiding them through relevant strategy recommendations appropriate to their brand,

    • Poland
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Performance Marketing Coordinator
      • Oct 2008 - Dec 2013

      - monetization of website and mobile of NK.pl, - optimization of performance campaigns, - working with performance partners with CPM, CPA, CPS, CPC, RTB and hybrids models, - maintaining business relationships with clients at the performance marketing level, - cooperation with foreign agents in the sale of advertising space of NK.PL. - monetization of website and mobile of NK.pl, - optimization of performance campaigns, - working with performance partners with CPM, CPA, CPS, CPC, RTB and hybrids models, - maintaining business relationships with clients at the performance marketing level, - cooperation with foreign agents in the sale of advertising space of NK.PL.

    • Poland
    • Technology, Information and Internet
    • 200 - 300 Employee
    • e-Commerce Promotion Manager
      • Oct 2006 - Sep 2008

      - coordinating Promotion Team of E-commerce Department,- cooperation with e-commerce partners of INTERIA.PL,- creation the B2B cooperation models,- optimizing the advertising placements,- creation the advertising for CPA, CPS campaigns,- coordinating the work of graphic designers and project managers on the e-commerce orders,- planning and execution of e-commerce campaigns,- implementation of custom actions, accounted in the CPA and CPS models.

    • Sales Support Specialist
      • May 2004 - Oct 2006

    • Marketing Specialist, Analyst
      • Aug 2000 - May 2004

      Internet market research, data analysis.

Education

  • Jagiellonian University
    1992 - 1997

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