Marketing Manager

• Jun 2022 - Present

Digital Marketing Manager

• Jun 2018 - Jan 2020

• Plan and execute all the Digital Marketing activities such as SEO/SEM, email, social media and display advertising campaigns of Timeless • Measure ROI for all the digital marketing campaigns and report performance • Collaborated with management to create project plans and roadmaps • Developed content strategy aligned with short term and long term marketing targets • Managed internal stakeholders, clients and handled multiple projects with prioritization and coordination • Developed Marketing collaterals such as videos, newsletters, brochures, content marketing strategies to achieve business success • Gathered Client requirements, worked with the designers’ team, and achieved deliverables • Overseen the creation and development of logos, digital and print ads, and other client-facing marketing materials • Ensured Marketing and Communications efforts adhere to timelines and manage expectations • Collaborate with agencies and other vendor partners Show less

Marketing and Promotions Analyst

• Feb 2015 - May 2018

* Drive all Marketing efforts of Stradegi, regionally as well as globally * Responsible for strategizing, initiating, planning and managing all marketing, advertising and promotional activities to enhance the branding and market visibility * Manage the Communication and PR efforts of Stradegi and liaise with consultants, vendors for press releases, content releases, etc * Manage sponsorships and branding at relevant events and conferences * Manage all Marketing content and collaterals – offline and online * Manage the Stradegi website and take responsibility for digital marketing efforts * Track advertising spend and measuring the results of key activities * Author/coordinate with subject matter expert for white papers, thought leadership articles/blogs, case studies, user manuals, content writing and presentations * Manage Online & Social media marketing such as website, linkedIn, etc * Develop marketing collateral such as banners, brochures, advertising designs, exhibition concept designs, etc Show less

Marketing & Business Strategy Head

• Dec 2013 - Feb 2015

* Lead for all the Marketing Activities * Formulated various marketing strategies to accomplish the organizational objectives * Developed, managed and implemented creative, effective and successful marketing plan which includes Advertising, Public Relations, Product Development and Control of budgets * Strategics to promote Dakshin in Social Media Marketing and Digital Marketing * Developed Management Development Programs * Created & sustained a dynamic environment that fosters the development opportunities and motivates the high performance among the team members in promoting the brand Dakshin Show less

Manager - Branding & Strategy

• Dec 2012 - Nov 2013

* Handled marketing & operations for India * Looked after complete operations, strategy formulation and Marketing * Formulated various marketing strategies to accomplish the organizational objectives * Assessed market conditions & competitor data; executing plans to improve business growth rate * Oversaw publicity program, brand creation and awareness * Monitored Business Unit’s online brand reputation through social media * Handled marketing & operations for India * Looked after complete operations, strategy formulation and Marketing * Formulated various marketing strategies to accomplish the organizational objectives * Assessed market conditions & competitor data; executing plans to improve business growth rate * Oversaw publicity program, brand creation and awareness * Monitored Business Unit’s online brand reputation through social media

Assistant Manager

• Oct 2011 - Nov 2012

* Responsible for executing various marketing activities across South India * Identified new product requirements and provided suggestions for the same * Analyzed latest marketing trends & customer behavior, conducting competitor analysis, generating revenue & gathering market intelligence

Presales Consultant

• Jun 2010 - Oct 2011

* Prepared and delivered technical presentations & demo by positioning the solutions against pain areas and competition* Product expertise & served as one point contact for clarifying the product details and all the presales activities * Involved in undertaking new product testing activities and evaluated its benefit for streamlined operations

Management Intern

• Sep 2009 - Nov 2009

Six Sigma Green Belt Projects : * Reduction of the Turnover Process Time for X-Ray Patients in Radiology Department. Causes for the Delay in the X-Ray Process (Reduction of the Turnaround Time to Improve Efficiency * Man Power Planning in Clinical Biochemistry Six Sigma Green Belt Projects : * Reduction of the Turnover Process Time for X-Ray Patients in Radiology Department. Causes for the Delay in the X-Ray Process (Reduction of the Turnaround Time to Improve Efficiency * Man Power Planning in Clinical Biochemistry