Experience

Mediabrands Malaysia

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Assistant Manager

  • Aug 2019 - Present



Mediabrands

• United States
• Advertising Services
• 700 & Above Employee

• Senior Implementer

  • Dec 2015 - Present

  -account handling: KFC. -identifying the target audience for a particular media campaign and deciding how best to communicate to that audience; -monitoring buying strategies; -liaising with media sales people to adjust media schedules in response to audience figures; -ensuring that the adverts run accurately so the desired media message is seen and heard by consumers; -undertaking research using a wide range of specialist media resources; -analyzing the effectiveness of the campaign and using this data to inform future campaigns; -supporting the media manager and other colleagues. Show less



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Senior Executive

  • Mar 2013 - Dec 2015

  -account handling: Pepsico (Quaker and 7up Revive), DRB-Hicom, Pan Malaysian Pools, Measat Broadcast, Liberty Mutual, Gibraltar BSN, Ferrero, Tune Talk. -identifying the target audience for a particular media campaign and deciding how best to communicate to that audience; -monitoring buying strategies; -liaising and building relationships with clients and media sales companies; -liaising with media sales people to adjust media schedules in response to audience figures; -booking individual advertising spots, e.g. pages, posters, internet banners, broadcast adverts, etc; -ensuring that the adverts run accurately so the desired media message is seen and heard by consumers; -client reporting and budget management, including preparing costings for clients and producing spending updates throughout the campaign; -undertaking research using a wide range of specialist media resources; -analyzing the effectiveness of the campaign and using this data to inform future campaigns; -working on a range of client accounts at the same time, often juggling various projects and deadlines; -supporting the media manager and other colleagues. Show less



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Executive

  • Sep 2010 - Mar 2013

  Media Planner Media Planner



Zenith Media Sdn Bhd

• Advertising Services
• 1 - 100 Employee

• Senior Media Planner

  • Jan 2010 - Sep 2010

  Media Planner Media Planner



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Planner

  • Jun 2006 - Nov 2009

  Media Planner Media Planner



Initiative

• United States
• Advertising Services
• 700 & Above Employee

• Junior Media Planner

  • Mar 2003 - Jun 2006

  Media Planner Media Planner