Experience

Daimler Commercial Vehicles SEA

• Singapore
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Market Management (FUSO)

  • May 2018 - Present

  • Manage and steer FUSO Commercial Vehicle Business in countries, Vietnam; Philippines, Malaysia and Cambodia towards Regional Volume and Margin target. • Conduct market research, frequent data analysis to pinpoint and develop appropriate business & pricing strategy for Vietnam, Philippines, Malaysia and Cambodia. • Mange and steer Pricing & Margin through product pricing, cost analysis & review, development of pricing recommendations, negotiation and implementation. • Lead and engage cross functional team, stakeholders of different levels to ensure successful implementation of business strategies and high efficient line operations. • Build and cultivate strong relationships with business partners by frequent communication and support to C-level and senior stakeholders. • Lead several projects, involving several cross functional teams, business partners including senior management and C-level stakeholders. • Successfully improved FUSO Commercial Vehicle Business through product spec modification, pricing repositioning, branding and resolving operation roadblock such as logistic, financing and production. Show less



Bridgestone Asia Pacific

• Singapore
• Automotive
• 100 - 200 Employee

• Sales & Marketing Executive

  • Aug 2008 - Apr 2018

  • Managed the entire Commercial Tire portfolio for Asia Pacific (AP) region. • Defined and implemented product road map and go-to market strategies for AP region in collaboration with R & D team. • Consistently conducting market data research, competitors information and pricing information to shape new product specifications and maintain competitive advantage. • Ran beta and pilot program on early stage products prior to launching to ensure successful launching • Lead projects to develop technical tools such as Tire Management platform, Technical Tools platform to the improve efficiency of product management. • Successfully launched 7 key products across AP region to ensure competitiveness in the business. Show less



Bridgestone Tire Sales Korea Ltd.

• Korea

• Product Solutions

  • Sep 2015 - Aug 2017

  • Managed the entire Commercial and Consumer Tire portfolio for South Korea domestic market. • Consistently conducting market data research, competitors information and pricing information to shape new product specifications and maintain competitive advantage. • Lead projects to develop new products series in South Korea market such as All Season Tire whereby the company is missing out on huge sales potential. • Coached and trained junior staffs to succeed senior position for Life cycle management. • Successfully developed 4 key products in South Korea market to address missing segments to drive sales volume and margin. Show less



Thai Bridgestone Co., Ltd.

• Thailand
• 100 - 200 Employee

• Technical & Sales Instructor

  • Sep 2012 - Sep 2015

  • Managed the training program for all internal and external staffs in Asia Pacific region, to empower them with the right knowledge and skills to perform their roles in the company. • Defined, developed and implemented new training road map to address missing competencies and new market situations. • Constantly developing new materials, and improving existing ones in line with the latest trends. • Conducted and facilitated both technical and sales courses to achieve a yearly target trainee of 200 people per year. Show less