Experience

Trim Tab Global

• Business Consulting and Services
• 1 - 100 Employee

• Co-Founder / Behavior Analyst

  • Jan 2020 - Present

  Trim Tab is a human-high-performance firm evolving creatives, executives, founders, and teams into the world's best at what they do. Trim Tab designs research-backed human performance and interaction models and educates professionals on how to leverage them. Partnered with a consultant to develop the business concept and serve corporate clients (e.g. Verizon, OrangeDao, PleasrDao, Paragon) and diverse individuals, including business executives and entertainers. •Co-facilitated and co-designed a retreat for OrangeDao leadership and individually coached members. •Facilitated workshops to address the client’s key challenges and sprint-style workshops to establish OKRs, define roles, and set priorities. •Co-developed the GRAPH Method™, a replacement for SMART Goal setting practices. •Co-developed consulting strategies for groups and individuals. •Contributed to audience engagement strategy to include copywriting, branding, storytelling, presenting, and content creation for presentations. •Analyzed voice tonalities, body language, and developed creative solutions to remove blockers during video conferences, in-person meetings, and events. Show less



THEY.

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Product Lead

  • Mar 2022 - Present

  THEY. are an R&B duo signed to Avant Garden/Island Records. Serve as Product Lead/Head of Product from inception to launch for an NFT game that will release with THEY.’s album in 2023, with the game planned for submission to the new Grammy category Best Video Game Soundtrack. Collaborate with an NFT specialist and THEY.’s producer. •Identified, hired, and managed talent (e.g. engineer, designer, NFT expert) to build the product. •Facilitated a sprint to define expectations, developed a prototype, and setup testing to gain prototype feedback. •Recommended a Play-To-Earn model and features including player rewards (e.g. unlockable characters, power-ups, concert tickets, merchandise, future NFT releases) and a public leaderboard for high scores. Show less



Thinker Dinners

• Contributer

  • Jun 2018 - Nov 2022

  Thinker Dinners are mini-sprints created to develop solutions in a specific industry, with a stretch goal to produce successful startups. •Participated in 10-15 Thinker Dinners over two years (canceled during Covid). Thinker Dinners are mini-sprints created to develop solutions in a specific industry, with a stretch goal to produce successful startups. •Participated in 10-15 Thinker Dinners over two years (canceled during Covid).



Feed Our Soul Non-Profit

• Member Board of Directors

  • Aug 2018 - Mar 2020

  Feed Our Soul is a non-profit educating inner-city youth on nutrition and growing food using hydroponics, serving communities in food deserts by partnering with schools to provide an after-school program where kids can eat what they harvest. •Guided branding, marketing, and fundraising initiatives. •Assisted with partnerships, strategy, and business proposals. Feed Our Soul is a non-profit educating inner-city youth on nutrition and growing food using hydroponics, serving communities in food deserts by partnering with schools to provide an after-school program where kids can eat what they harvest. •Guided branding, marketing, and fundraising initiatives. •Assisted with partnerships, strategy, and business proposals.



We The Gods

• Founder

  • Aug 2017 - Mar 2020

  We The Gods is a self-help and e-commerce fashion brand that applies neuroscience and mindfulness principles to wearables to positively impact the wearer's confidence, self-esteem, and performance. Built a brand to test a hypothesis based on network effects to determine if simple messaging on clothing could make positive impact on self-identity and influence behavior. •Approved product designs, managed branding and content creation, and oversaw marketing including web design, SEO, and social media. •Released and sold out two collections with ~$35K sales. •Established strategic partnerships and developed a membership model to boost sales and engage customers. •Represented the brand in media interviews. (video sample) Show less



Veggo

• Food and Beverage Retail
• 1 - 100 Employee

• Co-Founder

  • Feb 2019 - Sep 2019

  Veggo was a startup concept for a vegan/vegetarian food review app and recipe database. Partnered with a co-founder with responsibilities for product development efforts. •Drove product efforts that included wireframing, UI/UX design, prototyping, running sprints, gathering beta testers, and user interviews. •Closed venture after co-founder accepted a position. Veggo was a startup concept for a vegan/vegetarian food review app and recipe database. Partnered with a co-founder with responsibilities for product development efforts. •Drove product efforts that included wireframing, UI/UX design, prototyping, running sprints, gathering beta testers, and user interviews. •Closed venture after co-founder accepted a position.



HeelsNClutch

• Creative Director

  • Jul 2013 - Oct 2018

  HeelsNClutch is a leading female-owned automotive marketing brand seeking to increase women's participation and amplify women's voices in the automotive industry. Joined at inception to contribute to business strategy, marketing strategy, web and product design, etc. •Planned an event featured on Billionaire’s Club that resulted in 50,000 new Instagram followers. •Established strategic partnerships with Robert Graham (clothing ambassador), Cannonball Run Rally (social media), BBS Wheels (social media ambassador), Vorsteiner (social media ambassador), Akrapovic (event ambassador), Lexus, BMW, and Chevrolet. Show less


Zeus Inspections
• Product Quality Specialist

  • Jul 2016 - Mar 2017