Experience

The Martin Agency

• United States
• Advertising Services
• 400 - 500 Employee

• Strategic Planner

  • Jun 2022 - Present

  Clients: LegalShield, Sabra Hummus, Oreo Clients: LegalShield, Sabra Hummus, Oreo



c0ffe3

• United States
• Advertising Services
• 1 - 100 Employee

• Strategist

  • Jul 2020 - Present



Johannes Leonardo

• United States
• Advertising Services
• 100 - 200 Employee

• Junior Strategist

  • Jun 2021 - Jun 2022

  Clients: Instagram from Meta Clients: Instagram from Meta



BYU AdLab

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Strategist

  • Oct 2018 - Apr 2021

  Clients: Under Armour, Bose, IBM, Family Search, Grandpa Beck's Games, BYUtv, and Envision Utah Conducted primary and secondary research to find insights for creative inspirations for spec and client work Served in the BYU AAF chapter presidency from 2019-2021 Provided mentorship for junior strategists in the program through trainings and one on one's Clients: Under Armour, Bose, IBM, Family Search, Grandpa Beck's Games, BYUtv, and Envision Utah Conducted primary and secondary research to find insights for creative inspirations for spec and client work Served in the BYU AAF chapter presidency from 2019-2021 Provided mentorship for junior strategists in the program through trainings and one on one's



Terri & Sandy

• United States
• Advertising Services
• 1 - 100 Employee

• Strategy Intern

  • Oct 2020 - Mar 2021

  Clients: Freshpet, Culturelle, ACT Mouthwash, Nutella, IcyHot, Applegate, Newman's Own and Unitron Conducted competitive audits for brands to identify new positioning areas Assisted with new business pitches by providing background research about the brand, category, and culture trends Supported the team through social media research to uncover relevant trends, insights, and observations Clients: Freshpet, Culturelle, ACT Mouthwash, Nutella, IcyHot, Applegate, Newman's Own and Unitron Conducted competitive audits for brands to identify new positioning areas Assisted with new business pitches by providing background research about the brand, category, and culture trends Supported the team through social media research to uncover relevant trends, insights, and observations



The Garden Agency

• Canada
• Advertising Services
• 1 - 100 Employee

• Strategy Intern

  • Jun 2020 - Sep 2020

  Assisted in creating presentation decks for client presentations to better understand the business problem Drafted insightful creative briefs for internal agency projects which led to work being produced Brought a new perspective within meetings which helped in refining creative work Implemented the use of narratives to better explain trends within culture and decision making Assisted in creating presentation decks for client presentations to better understand the business problem Drafted insightful creative briefs for internal agency projects which led to work being produced Brought a new perspective within meetings which helped in refining creative work Implemented the use of narratives to better explain trends within culture and decision making



4A's

• United States
• Advertising Services
• 100 - 200 Employee

• MAIP Fellow

  • Feb 2020 - Aug 2020

  Worked on briefs from Gain, Saatchi & Saatchi, 100 Roses From Concrete and Digitas Networked and learned from ad industry professionals across the nation Analyzed data and research to find optimal positioning strategy Collaborated with creatives to produce branded content Worked on briefs from Gain, Saatchi & Saatchi, 100 Roses From Concrete and Digitas Networked and learned from ad industry professionals across the nation Analyzed data and research to find optimal positioning strategy Collaborated with creatives to produce branded content



Blip

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketer at Blip Billboards

  • Sep 2019 - Apr 2020

• Marketing Intern

  • Jul 2019 - Sep 2019

  Implemented audience research techniques to inspire effective creative Created new process to market new signs adequately Raised conversion rate from 17.3% to 18.1% through updating landing pages Generated ad concepts and campaigns



BYU Mathematics Department

• Provo, Utah Area

• Marketing Coordinator

  • Nov 2018 - Jul 2019

  Managed all marketing efforts for the department Revitalized and unified social media accounts Updated websites with engaging content Managed all marketing efforts for the department Revitalized and unified social media accounts Updated websites with engaging content



Rangers/Celtic Football Club

• Orem, Utah

• Head Coach

  • May 2017 - May 2019

  Developed technical skills in 18 youth athletes Team ranked #2 in Utah County after first season in charge Led team to multiple championships Developed technical skills in 18 youth athletes Team ranked #2 in Utah County after first season in charge Led team to multiple championships



Kaivai Drink Co.

• Provo, Utah Area

• Advertising Strategy Intern

  • Oct 2018 - Jan 2019

  Designed a market research survey that reached over 450 people Analyzed data and research to find consumer insights Collaborated with creatives to keep ideas on strategy Designed a market research survey that reached over 450 people Analyzed data and research to find consumer insights Collaborated with creatives to keep ideas on strategy



Academy for Creating Enterprise

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Intern

  • Sep 2017 - Dec 2017

  Surveyed 44 individuals in the Philippines, Mexico, and Peru regarding new online portal usage Quantified and analyzed data from survey Proposed marketing initiative for online portal based on data analysis Executed marketing initiative in 160 groups throughout the Philippines, Mexico, and Peru Proposed future projects to C.E.O. based on data from marketing initiative Delivered written and oral reports weekly to C.E.O. Surveyed 44 individuals in the Philippines, Mexico, and Peru regarding new online portal usage Quantified and analyzed data from survey Proposed marketing initiative for online portal based on data analysis Executed marketing initiative in 160 groups throughout the Philippines, Mexico, and Peru Proposed future projects to C.E.O. based on data from marketing initiative Delivered written and oral reports weekly to C.E.O.



The Refuel Center

• Modesto, California Area

• Social Media Manager

  • Feb 2017 - Jul 2017

  Planned a social media strategy for a new startup Attracted thousands of local followers since business establishment Headed a team to update social media accounts daily and accurately Planned a social media strategy for a new startup Attracted thousands of local followers since business establishment Headed a team to update social media accounts daily and accurately