Koen de Boer

Creative / Copywriter at HERC
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, North Holland, Netherlands, NL

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Experience

    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Creative / Copywriter
      • Apr 2023 - Present

    • Netherlands
    • Civic and Social Organizations
    • Board Member
      • Jan 2017 - Present

      De Aprilfeesten is an annual week-long festival dedicated to the residents of the Nieuwmarktbuurt. Our aim is to strengthen the bond that residents have with each other and their neighborhood, which has come under a lot of stress due to the effects of gentrification and mass tourism. www.aprilfeesten.nl www.instagram.com/aprilfeesten De Aprilfeesten is an annual week-long festival dedicated to the residents of the Nieuwmarktbuurt. Our aim is to strengthen the bond that residents have with each other and their neighborhood, which has come under a lot of stress due to the effects of gentrification and mass tourism. www.aprilfeesten.nl www.instagram.com/aprilfeesten

    • Netherlands
    • Advertising Services
    • Co-Founder
      • May 2019 - Present

      Agencies of Amsterdam started as a side-project of RA*W University, a non-profit organization that introduces students to the creative industry, and vice versa. Now, Agencies of Amsterdam has become a comprehensive and growing list of creative agencies in the greater Amsterdam Area. Its purpose is to guide students, job-seekers, and potential clients to the agency that fits them best. This allows the creative industry to become more transparent for all. www.agenciesofamsterdam.com Show less

    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Sr. Creative
      • Sep 2018 - Apr 2023

      Clients: Doritos / Kornuit / Lay's / M&M's / Netflix / PlaystationAlso:Asahi / Naturo Natural Pet Foods / Oikocredit / Pepsi Max / Quaker / Scotch & Soda / Stage Entertainment / Quaker

    • Creative Strategist
      • Sep 2016 - Sep 2018

      Fitzroy is a boutique agency that develops and nurtures distinctive brands. We empower them to challenge the market and set their path for business success.

    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Jury member
      • Apr 2020 - Apr 2022

      Jury member of the Fast Moving category - 2022 - 2021 Jury member of the Fast Moving category - 2022 - 2021

    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Board Member
      • Jan 2016 - Jun 2018

      RA*W University is a platform for ambitious students who want to learn about the world of advertising. How? Through in-depth and hands-on sessions that we organise together with established agencies. Each session we address a relevant issue for the next generation of advertisers to get inspired by. www.rawadvertisers.nl RA*W University is a platform for ambitious students who want to learn about the world of advertising. How? Through in-depth and hands-on sessions that we organise together with established agencies. Each session we address a relevant issue for the next generation of advertisers to get inspired by. www.rawadvertisers.nl

    • United States
    • Food and Beverage Services
    • Brand builder
      • Jan 2016 - Dec 2016

      The Amsterdam-based brewery that takes nothing seriously- except brewing. Involved with/responsible for: Brand identity Communication strategy Video content www.braniebier.nl www.facebook.com/brouwerijbranie The Amsterdam-based brewery that takes nothing seriously- except brewing. Involved with/responsible for: Brand identity Communication strategy Video content www.braniebier.nl www.facebook.com/brouwerijbranie

    • Netherlands
    • Advertising Services
    • Jr. Strategist / Copywriter
      • Nov 2014 - Aug 2016

      At Bohemia, I took on a hybrid role within different teams. As a strategist, I did research, held client workshops and developed communication strategies. As part of the creative team, I came up with concepts and wrote all kinds of copy. Clients: ANP / Business Talent Network / Stichting CPNB / Frames Group / Monsterboard / NIMA / Stichting Proefdiervrij / Sanquin www.bohemiaamsterdam.com At Bohemia, I took on a hybrid role within different teams. As a strategist, I did research, held client workshops and developed communication strategies. As part of the creative team, I came up with concepts and wrote all kinds of copy. Clients: ANP / Business Talent Network / Stichting CPNB / Frames Group / Monsterboard / NIMA / Stichting Proefdiervrij / Sanquin www.bohemiaamsterdam.com

    • Netherlands
    • Hospitality
    • 1 - 100 Employee
    • Sfeerbeheer
      • Apr 2014 - May 2015

    • Netherlands
    • Entertainment
    • 1 - 100 Employee
    • Finance Intern
      • Aug 2014 - Oct 2014

Education

  • Leiden University
    Master’s Degree, Economic and Consumer Psychology
    2015 - 2016
  • University of Amsterdam Business School
    Bachelor’s Degree, Economics & Business
    2010 - 2014
  • Lund University
    Minor, Marketing
    2012 - 2012
  • University of Amsterdam
    Bachelor’s Degree, Social Psychology
    2007 - 2010

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