Koen Werbrouck
Sales Manager EMEA at Soleras Advanced Coatings- Claim this Profile
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Bio
Kurt Doornaert
I had the pleasure of working with Koen for several years in Barco. Starting when Koen was an application engineer. I was impressed by Koen's level of professionalism, how well he analyzed customer's needs in order to translate this into winning solutions, he worked out and presented at the customer site. Later in his role as business developer MEA I found Koen a leading example in business development. Impressive how he built up a funnel from scratch and workout a strong network within a minimum period, how he closed deals and booked strong regional results. In his role as product manager, I was impressed by his ability to handle complexity with absolute clarity, ability to stay trusted and respected in the interaction with all different layers in a matrix organization. Koen was involved in a product of strategic importance to the company, which involved priority changes and lots of different personas all demanding his attention which he handled in a great way. Later I asked Koen to join my team in the role of program and business development manager. Koen his skills and experience made it possible to get a clear overview of the market situation where he contributed strongly in defining and executing the business strategy. Koen his skills and expertise in the domain of product management, business development, sales, team leader, combined with his professional attitude, his warm personality, make Koen a great asset to any team.
George Van Gils
Koen is a pleasure to work with as apart from his understanding of technology he also has a keen business mind . In the projects we worked on together I found him extremely professional as well as very innovative in ideas and solutions
Kurt Doornaert
I had the pleasure of working with Koen for several years in Barco. Starting when Koen was an application engineer. I was impressed by Koen's level of professionalism, how well he analyzed customer's needs in order to translate this into winning solutions, he worked out and presented at the customer site. Later in his role as business developer MEA I found Koen a leading example in business development. Impressive how he built up a funnel from scratch and workout a strong network within a minimum period, how he closed deals and booked strong regional results. In his role as product manager, I was impressed by his ability to handle complexity with absolute clarity, ability to stay trusted and respected in the interaction with all different layers in a matrix organization. Koen was involved in a product of strategic importance to the company, which involved priority changes and lots of different personas all demanding his attention which he handled in a great way. Later I asked Koen to join my team in the role of program and business development manager. Koen his skills and experience made it possible to get a clear overview of the market situation where he contributed strongly in defining and executing the business strategy. Koen his skills and expertise in the domain of product management, business development, sales, team leader, combined with his professional attitude, his warm personality, make Koen a great asset to any team.
George Van Gils
Koen is a pleasure to work with as apart from his understanding of technology he also has a keen business mind . In the projects we worked on together I found him extremely professional as well as very innovative in ideas and solutions
Kurt Doornaert
I had the pleasure of working with Koen for several years in Barco. Starting when Koen was an application engineer. I was impressed by Koen's level of professionalism, how well he analyzed customer's needs in order to translate this into winning solutions, he worked out and presented at the customer site. Later in his role as business developer MEA I found Koen a leading example in business development. Impressive how he built up a funnel from scratch and workout a strong network within a minimum period, how he closed deals and booked strong regional results. In his role as product manager, I was impressed by his ability to handle complexity with absolute clarity, ability to stay trusted and respected in the interaction with all different layers in a matrix organization. Koen was involved in a product of strategic importance to the company, which involved priority changes and lots of different personas all demanding his attention which he handled in a great way. Later I asked Koen to join my team in the role of program and business development manager. Koen his skills and experience made it possible to get a clear overview of the market situation where he contributed strongly in defining and executing the business strategy. Koen his skills and expertise in the domain of product management, business development, sales, team leader, combined with his professional attitude, his warm personality, make Koen a great asset to any team.
George Van Gils
Koen is a pleasure to work with as apart from his understanding of technology he also has a keen business mind . In the projects we worked on together I found him extremely professional as well as very innovative in ideas and solutions
Kurt Doornaert
I had the pleasure of working with Koen for several years in Barco. Starting when Koen was an application engineer. I was impressed by Koen's level of professionalism, how well he analyzed customer's needs in order to translate this into winning solutions, he worked out and presented at the customer site. Later in his role as business developer MEA I found Koen a leading example in business development. Impressive how he built up a funnel from scratch and workout a strong network within a minimum period, how he closed deals and booked strong regional results. In his role as product manager, I was impressed by his ability to handle complexity with absolute clarity, ability to stay trusted and respected in the interaction with all different layers in a matrix organization. Koen was involved in a product of strategic importance to the company, which involved priority changes and lots of different personas all demanding his attention which he handled in a great way. Later I asked Koen to join my team in the role of program and business development manager. Koen his skills and experience made it possible to get a clear overview of the market situation where he contributed strongly in defining and executing the business strategy. Koen his skills and expertise in the domain of product management, business development, sales, team leader, combined with his professional attitude, his warm personality, make Koen a great asset to any team.
George Van Gils
Koen is a pleasure to work with as apart from his understanding of technology he also has a keen business mind . In the projects we worked on together I found him extremely professional as well as very innovative in ideas and solutions
Credentials
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Pragmatic Certified Product Manager
Pragmatic InstituteJan, 2020- Nov, 2024 -
Focus
Pragmatic InstituteOct, 2019- Nov, 2024 -
PMC Level II
Pragmatic InstituteOct, 2019- Nov, 2024 -
Foundations
Pragmatic InstituteJun, 2019- Nov, 2024
Experience
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Soleras Advanced Coatings
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Belgium
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Machinery Manufacturing
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1 - 100 Employee
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Sales Manager EMEA
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Mar 2021 - Present
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Barco
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Belgium
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Program and Business Development manager
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Apr 2020 - Dec 2020
Define and investigate new market opportunities and update market strategy for new and existing Barco VR markets. Supporting the Barco Sales organization. Accomplishments: - Implementing of 10+ new VR eco-system partners - Interviewing end-customers withing sales & marketing applications, AEC and automotive markets - Define market strategy as input on the Business Case Review for a new product
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Product Manager LED
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Aug 2015 - May 2020
Oversaw the high-resolution LED product family, from the Business Case up till EOL, for Barco’s ProAV, Control Rooms, VR and simulations markets. Accomplishments: - Introduction of two new product ranges, from BCR till market introduction. Each time in less than 6 months. - Transformation from product marketing based on specification to value based - Building and maintaining the competitive battle cards.
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Business Development Manager MEA
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Jul 2012 - Aug 2015
Business Development in the Middle East and Africa region for Barco VR systems and services (maintenance contracts). Focus on Oil&Gas and University/Research centers. Accomplishments: - Sales of the first VR CAVEs and reconfigurable CAVEs in Middle East - Implementing Barco strategy to shift from direct sales to partner-based sales model - Convince customers on buying additional services (maintenance contracts)
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Product Manager
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Jan 2010 - Jun 2012
Product manager for various products within the Barco Control Room, Simulation and VR group Accomplishments: - Responsible for product concept and future roadmap of the ClickShare product - Launch of Barco’s first 3D stereo Rear projection cube (cross divisional) and new Control Room controller platform (ODM product).
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Solution Architect Manager
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Apr 2008 - Dec 2009
Responsible for the EMEA Virtual Reality pre-sales team, personal responsible for MEA Accomplishments: - Implementing the EMEA solution architect team - Responsible for 3 direct reports
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Senior Application Engineer
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Mar 2006 - Mar 2008
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Application Engineer
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Dec 2001 - Mar 2006
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Production & Test Engineer
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Aug 2001 - Dec 2001
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Education
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Katholieke Hogeschool Brugge-Oostende
Master in Engineering, Electronics option ICT