Experience

Algam Benelux

• Belgium
• Musicians
• 1 - 100 Employee

• Sales Director

  • Sep 2015 - Present

  Algam Benelux is an independent musical instrument distributor who works in a very close relationship with the big France distributor Algam. We're distributing a large number of Musical Instrument brands. Next to our CEO (Alain Bokken), we have a nice team of passionate and experienced people in Marketing, Sales and (After Sales) Service. My responsibility is to stimulate, control, coordinate and inspire our complete AB Music & AB Audio sales team to reach a higher result. Both in revenue and in dealer satisfactory. I'm personally responsible for the sales to our Key Accounts which I visit almost every month. I have to analyze our sales results and report this to our CEO, our brands and to the Algam office in Nantes (France). It's my job to find solutions for reaching our targets or to overachieve these targets. As a Keyboard/Audio specialist I also have a role in promoting our Keyboard (Nord) and Audio products in the Benelux market and organise workshops/trainings when necessary. Show less



Mafico BV

• Netherlands
• Consumer Electronics
• 1 - 100 Employee

• Sales Manager MI

  • Apr 2015 - Aug 2015

  I'm responsible for the sales of Musical Instrument products at Mafico Pro. Together with the internal sales team I investigate sales- and marketing strategies to increase awareness and revenue for our important brands like Røde microphones, Event Studio Monitors, Acus acoustic combo- and PA systems, EKO guitars and Audioprobe interfaces. We're also constantly checking the market for important new developments and brands to take on board. I'm responsible for the sales of Musical Instrument products at Mafico Pro. Together with the internal sales team I investigate sales- and marketing strategies to increase awareness and revenue for our important brands like Røde microphones, Event Studio Monitors, Acus acoustic combo- and PA systems, EKO guitars and Audioprobe interfaces. We're also constantly checking the market for important new developments and brands to take on board.



Line 6

• United States
• Musicians
• 1 - 100 Employee

• Sales Manager Benelux & Germany (Partly)

  • Aug 2014 - Apr 2015

  From the first of August 2014 I'm not only responsible for the Benelux market as a Sales Manager but also for the German market (western and southern part).

• Sales Manager Benelux & Sales Engineer LSI

  • Jul 2013 - Apr 2015

  Next to my role as Sales Manager at Line 6 in the Benelux I'm also a Sales Engineer and responsible for promoting our Pro Audio products in our direct markets and at our distribution partners. Main goal is the education of sales staff in getting to know our LSI products, learning the complete story behind the products and to know what our potential customers are. I have a direct contact with our product managers and engineers at our head office in Calabasas (California).

• Sales Manager Benelux

  • Oct 2008 - Apr 2015

  I'm responsible for Sales- & Marketing of Line 6 in the Benelux. I visit all our Line 6 dealers on a regularly basis to promote sales of Line 6 and get their feedback. I’m also responsible for organizing demo’s and workshops with our Line 6 products and train sales staff. I’m reporting to our European Sales Office at Rugby (UK)



Yamaha

• Italy

• Sales Promotor

  • Aug 1988 - Oct 2008

  Sales Promotor at Yamaha Music Central Europe for Keyboards, Clavinova's, Synthesizers, Guitars, Drums and professional Audio. I organized workshops for Yamaha dealers and end-users in learning to use the top keyboards of Yamaha. I always searched for ways to increase the Yamaha image in having contact with famous musicians (endorsees) promoting them to play with Yamaha products. Sales Promotor at Yamaha Music Central Europe for Keyboards, Clavinova's, Synthesizers, Guitars, Drums and professional Audio. I organized workshops for Yamaha dealers and end-users in learning to use the top keyboards of Yamaha. I always searched for ways to increase the Yamaha image in having contact with famous musicians (endorsees) promoting them to play with Yamaha products.