Experience

Nationale Postcode Loterij

• Netherlands
• Fundraising
• 300 - 400 Employee

• Senior Campaign Leader

  • Mar 2022 - Present

  Amsterdam en omgeving



MediaMarkt Nederland

• Netherlands
• Retail
• 700 & Above Employee

• Manager Brand & Campaign Benelux

  • Apr 2021 - Mar 2022

  Responsible for excellence regarding the MediaMarkt Brand and Campaign marketing in the Benelux. Focused on the concepting of brand and sales campaigns, the total media planning and the overall brand and campaign strategy, with tight deadlines and high value output. Including lead contact with the media and creative agency, alignment with internal stakeholders across all business domains and function levels, responsibility of the Brand, Media and Campaign marketing budget and… Show more Responsible for excellence regarding the MediaMarkt Brand and Campaign marketing in the Benelux. Focused on the concepting of brand and sales campaigns, the total media planning and the overall brand and campaign strategy, with tight deadlines and high value output. Including lead contact with the media and creative agency, alignment with internal stakeholders across all business domains and function levels, responsibility of the Brand, Media and Campaign marketing budget and managing a team of Brand, Media and Campaign leads and executives all on a Benelux level

• Brand & Campaign Lead

  • Apr 2020 - Apr 2021

  Rotterdam, Zuid-Holland, Nederland Responsible for excellence regarding the MediaMarkt Brand and Campaign marketing in the Netherlands. Focused on the concepting and execution of brand and sales campaigns, the total media planning and the overall brand and campaign strategy, with tight deadlines and high value output. Including main contact with the media and creative agency, alignment with internal stakeholders across all business domains and function levels, responsibility of the Brand, Media and Campaign… Show more Responsible for excellence regarding the MediaMarkt Brand and Campaign marketing in the Netherlands. Focused on the concepting and execution of brand and sales campaigns, the total media planning and the overall brand and campaign strategy, with tight deadlines and high value output. Including main contact with the media and creative agency, alignment with internal stakeholders across all business domains and function levels, responsibility of the Brand, Media and Campaign marketing budget and managing a team of Brand, Media and Campaign executives

• Media & Campaign Manager

  • Dec 2018 - Mar 2020

  Rotterdam, Zuid-Holland, Nederland Responsible for excellence regarding the MediaMarkt Campaign marketing in the Netherlands. Focused on the concepting and execution of sales campaigns (such as 'Black Friday' and 'BTW weg ermee'), the total media planning and the overall campaign strategy, with tight deadlines and high value output. Including contact with the media and creative agency, alignment with internal stakeholders across all business domains and function levels, and responsibility of the Media and… Show more Responsible for excellence regarding the MediaMarkt Campaign marketing in the Netherlands. Focused on the concepting and execution of sales campaigns (such as 'Black Friday' and 'BTW weg ermee'), the total media planning and the overall campaign strategy, with tight deadlines and high value output. Including contact with the media and creative agency, alignment with internal stakeholders across all business domains and function levels, and responsibility of the Media and Campaign marketing budget



Wavemaker

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Optimizer

  • Jul 2018 - Nov 2018

  Amsterdam en omgeving, Nederland Responsible for managing all AVM (television, online video and radio) as well as Digital (Display, social) campaigns and for creating short and long term holistic mediaplans for several national and multinational clients.

• Media Executive

  • Dec 2016 - Jun 2018

  Amsterdam en omgeving, Nederland Responsible for managing television, online video and radio campaigns. Includes the buying process, daily optimization and evaluation of the campaign for several national and multinational clients, as well as financial reporting, competitive market analysis and strategic plans.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Intern Marketing - Becel

  • Apr 2016 - Sep 2016

  Nassaukade Rotterdam Supporting the Brand Building managers of Becel. Such as in implementing and improving the Becel Blend Bar project in Retail and Events, and consumer research about the possible home delivery of Becel ProActiv



Nibud

• Netherlands
• Non-profit Organization Management
• 1 - 100 Employee

• Graduate Research: The impact of anticipated affective reactions on saving intentions

  • Feb 2016 - Jul 2016

  Graduate research about the result of priming emotions to the intention of saving for a financial buffer.



Cum Laude Events

• Netherlands
• Events Services
• 1 - 100 Employee

• Hospitality employee and team leader

  • 2011 - Feb 2016

  Rotterdam en omgeving, Nederland Teamleader in the hospitality at Feyenoord Rotterdam and festivals, such as Parkpop, Rotterdam Unlimeted, etc.



Admix

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Graduate Research: How can a company translate his identity to successfull brand behaviour?

  • Jan 2015 - Jun 2015

  Rotterdam en omgeving, Nederland A HBO graduate research about brand profiles based on the archetypes of Jung , with the problemdefenition: Can the different brand profiles be divided into business profiles, and what type of personal and communication matches the brand profiles. Graded with the figure 7.7. Reference to research: http://www.marketingtribune.nl/b2b/weblog/2015/09/wil-het-mooiste-meisje-van-de-klas-zijn/index.xml



SuperStaff

• Netherlands
• Human Resources
• 1 - 100 Employee

• Intern Recruitment

  • Aug 2013 - Jan 2014

  Rotterdam en omgeving, Nederland Supporting the recruitment, planning and contact with clients.