Paid Social Advisor

• Oct 2020 - Present

The Social Advisor is responsible for bringing a high level of Social expertise to relevant stakeholders, both internally and externally. Facilitation of Social presale/pitch recommendations, initial client onboarding/relationship building and complex execution navigation will be your focus. Strong proficiency in Facebook/Instagram (Facebook Blueprint certification required), Twitter, LinkedIn, TicTok, Snapchat, and Kenshoo. Experience within the community management and social… Show more The Social Advisor is responsible for bringing a high level of Social expertise to relevant stakeholders, both internally and externally. Facilitation of Social presale/pitch recommendations, initial client onboarding/relationship building and complex execution navigation will be your focus. Strong proficiency in Facebook/Instagram (Facebook Blueprint certification required), Twitter, LinkedIn, TicTok, Snapchat, and Kenshoo. Experience within the community management and social influencer spaces. Experience in evaluating, auditing,and creating calculated Social recommendations, with an eye for deep understanding of various business models. Able to finesse Social materials and presentations in both the pre-sale and existing account environments. Able to facilitate understanding of complex Social strategies and use-cases both internally and externally in approachable ways. You have the ability to manage multiple complex projects simultaneously, establishing project timelines and determining resources needed with excellence in mind at all times. Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced start-up environment

Paid Social/SEM Analyst

• Jan 2018 - Oct 2020

Responsible for building and executing paid social campaigns across Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest and other emerging social platforms. Responsibilities: -Execute the development, implementation, optimization and troubleshooting of paid social campaigns to successfully deliver against the defined strategy while exceeding goal objectives. -Collaborate with internal teams to participate in the overall client social strategy development to understand the… Show more Responsible for building and executing paid social campaigns across Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest and other emerging social platforms. Responsibilities: -Execute the development, implementation, optimization and troubleshooting of paid social campaigns to successfully deliver against the defined strategy while exceeding goal objectives. -Collaborate with internal teams to participate in the overall client social strategy development to understand the role paid social plays in larger media objectives. -Work closely with the Paid Social Media Manager to ensure thorough understanding of campaign objectives and details during the hand-off of the media recommendation. -Determine campaign set-up, including testing methodologies and optimization requirements, to ensure full impact and efficiency of each campaign. -Effectively monitoring and managing campaign pacing in alignment with designated campaign budgets. -Analyze campaign results, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance and scale. Proactively communicate insights and recommendations with job teams and when requested, directly with clients. -Prepare monthly campaign summary information that will advise the billing team on invoicing. -Develop a strong working relationship with our paid social platform partners to become the point person for day to day needs and account maintenance for all active campaigns. -Ensure best practices are being documented for campaign setup, targeting and optimizations to improve operational efficiencies within the paid social team. -Contribute to the development of paid social media training for new hires and upskill training for other internal departments. -Participate in company and departmental task forces, project work and new business proposals to maximize organizational impact.

Programmatic/Paid Social Coordinator

• Feb 2017 - Dec 2017

The Media Coordinator (MC) will support Goodway Group’s media team in all administrative functions to help exceed company performance benchmarks, as measured by campaign performance and job profitability. The MC is self-motivated, detail-oriented, organized, and has the ability to prioritize tasks based on importance to meet provided deadlines. The position requires the substantial use of Microsoft Excel along with many web-based platforms and applications. The ability to quickly learn new… Show more The Media Coordinator (MC) will support Goodway Group’s media team in all administrative functions to help exceed company performance benchmarks, as measured by campaign performance and job profitability. The MC is self-motivated, detail-oriented, organized, and has the ability to prioritize tasks based on importance to meet provided deadlines. The position requires the substantial use of Microsoft Excel along with many web-based platforms and applications. The ability to quickly learn new technologies and processes is essential, as are excellent communication skills. The MC will support the media teammates throughout the entire campaign life cycle. Media Coordinator responsibilities can include but are not limited to: -Pulling data from research tools and resources as guided by the Media Strategist -Accurately inputting information into internal and external platforms -Regularly comparing and validating data across multiple internal and external platforms to uncover data discrepancies and ensure data accuracy -Scheduling, pulling, compiling, and formatting campaign reports that provide direction to help deliver media dollars in the most effective and efficient way -Adjusting campaign settings, such as adjusting bids and budgets; shifting inventory from sizes, sites, or placements; adjusting targeting; adjusting recency or frequency; etc. as requested by Media Trader -Organizing and saving all documents and references in the appropriate Goodway shared drive folder according to required naming conventions -Participating in other department-wide initiatives or projects as needed

Customer Support Specialist

• Aug 2012 - Jun 2016

Student Lead—Manager

• Aug 2012 - Aug 2013

• Managed employees in absence of manager • In charge of inventory control, distribution, shipment and in-store transfers • Worked all aspects of customer support • Balanced till twice daily • Authority to make adjustments to pricing • Phone reception • Managed employees in absence of manager • In charge of inventory control, distribution, shipment and in-store transfers • Worked all aspects of customer support • Balanced till twice daily • Authority to make adjustments to pricing • Phone reception

Educational Technology Platform Assistant

• May 2012 - Feb 2013

• Interfaced between 3D GameLab software, Mozilla, and NOAA, to create an interactive educational platform based on current global conditions and NOAA professions • Worked closely with the Education Director of NOAA's National Ocean Services Communication and Education Division • Provided public information via NOAA's social media accounts • Interfaced between 3D GameLab software, Mozilla, and NOAA, to create an interactive educational platform based on current global conditions and NOAA professions • Worked closely with the Education Director of NOAA's National Ocean Services Communication and Education Division • Provided public information via NOAA's social media accounts

Office Manager

• Jun 2009 - Aug 2011

• Managed 8 employees • Liaison for all customer care • Worked logistics between product and manufacturer • Highest grossing year in business history in 2011 • Managed 8 employees • Liaison for all customer care • Worked logistics between product and manufacturer • Highest grossing year in business history in 2011