Kobina Essah
Commercial Manager at ESS FARMS- Claim this Profile
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Topline Score
Bio
Credentials
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Key Account Management
LinkedInJul, 2022- Oct, 2024 -
DIGITAL IMPERATIVE
Dot NativeJan, 2018- Oct, 2024 -
LICENSE TO SELL
Diageo
Experience
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ESS FARMS
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Ghana
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Food and Beverage Manufacturing
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1 - 100 Employee
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Commercial Manager
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Jan 2023 - Present
Strategize and explore new avenues of activities by seeking out opportunities that will grow the Ess farms business. Strategize and explore new avenues of activities by seeking out opportunities that will grow the Ess farms business.
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Coca-Cola Beverages Africa
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Food and Beverage Services
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700 & Above Employee
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National Key Account Manager
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Jul 2021 - Jan 2023
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Canada Ghana chamber of Commerce
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Ghana
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International Trade and Development
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1 - 100 Employee
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Executive Secretary
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May 2019 - Jul 2021
Trade and Business Development Trade and Business Development
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Retail Centre Manager
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Sep 2017 - May 2019
Management of end-to-end Customer Experience Journey Design and Assurance strategy for Vodafone Fixed customer base; including defining and assigning KPIs to ensure Experience is delivered in a manner that demonstrably maximises Customer Lifetime Value and NPS while reducing customer Churn. Deliver Customer Experience roadmap for various customer segments throughout various lifecycle stages. Drive innovation across customer touchpoints to increase customer loyalty and admiration for our brand. Create and optimise customer touchpoints. Serve as SPOC on all experience-related projects and activities pertaining to fixed, at various levels of the business.
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Key Account Manager (R.L.A)
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Jul 2014 - Aug 2017
• Managed all the 50 Regional Leading Key Accounts in Accra and Tema• Scheduled and run monthly and quarterly performance reviews with key stakeholders in all accounts to assess growth and identify opportunities to grow business for both Guinness Ghana and the accounts.• Scheduled quarterly training of management and bar staff in all accounts on brand knowledge, management and sales• Drew up and monitor trade terms between all accounts and Guinness Ghana to ensure fluent delivery and stocking of all key brands in all accounts.• Sold in our high-end reserve brands into these accounts by educating the management on the profit story of these brands• Ensured that the entire GGBL core brands as well as reserve brands are well represented in the leading hotels and restaurants in the region.• Planned and activate tailor made activations and promotions in all key accounts to drive and increase sales in the account.• Planned and activate brand parties with selected accounts to create brand awareness and increase brand equity of particular brands, eg. Ciroc Vodka.• Managed the distribution channel of all GGBL products to the final customer on a daily basis.
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Area Sales Manager
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Apr 2014 - Jun 2014
Managed a team of sales executives for success.Responsible for the growth and development of sales executives and trade promoters in the team.Responsible for all sales activities and promotions in the territory.Managed the Distributor's growth, sales in and sales out in the territory.Responsible for all sales channels (Micro distributors, retailers and wholesalers) in the territory.Coached sales executives and trade promoters in the team to build their capabilities.
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Sales Executive
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Mar 2012 - Mar 2014
Managed sales and all stages involved after supply of the finished beverage products to final consumption.Trained, monitored and managed trade promoters in the field of work on a daily basis.Promoted as well as drove the sales of new innovations introduced by the business.Monitored all promotions in territories handled by third party agencies affiliated with the businessDrove sales in all regions in the middle belt recording low sales in any of the brands of the business
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UT Bank Limited
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Ghana
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Banking
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300 - 400 Employee
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Consumer Finance Officer
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Sep 2010 - Mar 2012
Interviewing and assessing new loan applicants under the consumer finance scheme with Samsung, Toshiba and Orca Deco. Input and processing of loans under the consumer finance scheme for approval in the system as well as monitoring monthly repayments of approved clients under the scheme. Interviewing and assessing new loan applicants under the consumer finance scheme with Samsung, Toshiba and Orca Deco. Input and processing of loans under the consumer finance scheme for approval in the system as well as monitoring monthly repayments of approved clients under the scheme.
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Education
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Coventry University
Master of Business Administration (M.B.A.), Finance, General -
University of Ghana
1st Degree, Bsc. Agriculture