Experience

Universal Music Polska

• Poland
• Musicians
• 1 - 100 Employee

• Senior Project Manager

  • Jan 2022 - Present



Marcin Kobialka

• Warszawa, woj. mazowieckie, Polska

• Freelancer

  • Jun 2018 - Jan 2022

  Clients: • BMG RIGHTS MANAGEMENT GmbH - budget planning - creating and implementing strategies for BMG artists in Poland & Eastern Europe (Czech, Slovakia, Hungary), - preparing valuations and reports. • Follow The Step, concert agency - supporting digital campaings, • Mikołaj Milcke, author of "Gej w Wielkim Mieście" series, - digital campaign around the premiere of the 3rd and 4th parts of the series. Clients: • BMG RIGHTS MANAGEMENT GmbH - budget planning - creating and implementing strategies for BMG artists in Poland & Eastern Europe (Czech, Slovakia, Hungary), - preparing valuations and reports. • Follow The Step, concert agency - supporting digital campaings, • Mikołaj Milcke, author of "Gej w Wielkim Mieście" series, - digital campaign around the premiere of the 3rd and 4th parts of the series.



Follow The Step

• Poland
• Events Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Mar 2020 - Dec 2021

  - managing of Follow The Step, FEST Festival profiles on SoMe & websites, - Promotion&Marketing Team Leader of FEST Festival, - running and managing digital campaigns for the local concerts&festivals:FESTFestival,LatonaPradze, Madein WWA, - creating communication & strategy for FEST Festival, - cooperating with digital marketing agencies, influencers, record labels & partners, - close cooperation with creation and ticket teams, - copywriting. - managing of Follow The Step, FEST Festival profiles on SoMe & websites, - Promotion&Marketing Team Leader of FEST Festival, - running and managing digital campaigns for the local concerts&festivals:FESTFestival,LatonaPradze, Madein WWA, - creating communication & strategy for FEST Festival, - cooperating with digital marketing agencies, influencers, record labels & partners, - close cooperation with creation and ticket teams, - copywriting.



Brass Willow

• Poland
• Business Consulting and Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2018 - Mar 2020

  - Rep Link of the Growth Circle (Sales & Marketing), - creating and implementing marketing & digital strategies, - budget planning of marketing activities, - cooperation with external trainers & partners, - assisting in determining the direction of the company's development, - preparing valuations and reports. - Rep Link of the Growth Circle (Sales & Marketing), - creating and implementing marketing & digital strategies, - budget planning of marketing activities, - cooperation with external trainers & partners, - assisting in determining the direction of the company's development, - preparing valuations and reports.



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• Social & Paid Media Specialist Eastern Europe

  • Jan 2017 - Sep 2018

  - creating and implementing strategies for all social media channels in Poland and in the region,- coordinating of the online media buying process and recommending of activities in this area,- managing of fanpages & profiles in all social media channels owned by SMEPoland,- managing paid campaigns in social media in Poland and the region,- creating online content (graphic and video) for SMEPoland social media channels and for the partners,- preparing valuations and reports,- Eurovision 2018: creating & implementing the strategy for the Polish representants, GROMEE & Lukas Meijer. Shooting and editing vlogs, creating online campaigns,- supporting Product Managers during the process of creating the artist's image. Show less

• Junior Communications Specialist

  • Mar 2016 - Dec 2016

  - planning & posting activities for SMEP Social Media channels,- creating graphic & video content for posts and online campaigns,- elaborating plans of dedicated campaigns & social communication strategy based on SMEP & artists social channels (a.o. David Bowie, Alicia Keys, Pentatonix, Little Mix, Robbie Williams, James Arthur),- running Facebook and Google AdWords campaigns, - recommending activities to undertake in the field of social media to selected local artists,- coordinating LinkFire platform in SMEP,- creating playlists for FILTR in streaming services,- participating in promo visit, interviews and concerts of local and international artists, obtaining & creating content to be used at SMEP social media channels. Show less

• Assistant at Marketing & Promotion Department

  • Feb 2015 - Feb 2016

  - supporting the work of International Marketing Department (coordinating online marketing campaigns),- supporting the work of Promotion Department (TV promotion of local & international artists),- preparing press releases for local media, - creating releases reports for digital partners,- participating & organizing promo visits of international artists, coordinating interviews.



Dervin Trade

• Sales and Marketing Specialist

  • Sep 2014 - Jan 2015

  - managing website content,- coordinating work of editorial office, - elaborating plans of PR & marketing campaigns, - planning strategies of site development.

• Editor of PierreRiu.com

  • Mar 2014 - Aug 2014

  - preparing website text content in Polish & English,- coordinating translations into German and Italian, - preparing and editing newsletters,- hosting PierreRiu blog,- coordinating buzz marketing agency,- supporting PR & Social Media Manager and Business Development Manager.



Popheart.pl

• Editor

  • Mar 2013 - Apr 2014



Grupa Mediowa Time

• Poland
• Online Audio and Video Media
• 1 - 100 Employee

• Editor of GLAMKI.pl

  • Aug 2013 - Feb 2014