Kyle Nelson

Director of Social Media at Walker Evans Racing Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Compton, California, United States, US

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Experience

    • United States
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Director of Social Media
      • Jan 2023 - Present

      -Planned, campaigned, and executed on Social Media & Sales events -Enhancing company brand through strategic Social Media posts -Connect customer requests with sales team -Set and measured KPI’s for Social Media campaigns -Utilize the Meta suite to build and review specific campaigns -Utilize Shopify to drive e-commerce sales -Planned, campaigned, and executed on Social Media & Sales events -Enhancing company brand through strategic Social Media posts -Connect customer requests with sales team -Set and measured KPI’s for Social Media campaigns -Utilize the Meta suite to build and review specific campaigns -Utilize Shopify to drive e-commerce sales

  • Nelson & Nelson Properties
    • Temecula, California, United States
    • Property Manager
      • Oct 2022 - Present

      -Analyze market rates to increase profitability and continue to renovate properties -Immediately address issues that occur to ensure all tenants can continue business as usual. -Negotiate to obtain 100% occupancy of suites -Analyze market rates to increase profitability and continue to renovate properties -Immediately address issues that occur to ensure all tenants can continue business as usual. -Negotiate to obtain 100% occupancy of suites

  • Chloe Kuo Taco
    • San Diego, California, United States
    • Production Assistant
      • Apr 2020 - Present

      - I manage Chloe Kuo’s YouTube channel in almost every aspect of what goes into her videos. - Grew channel from 0 to 100k subscribers in less than 3 years - Provide dynamic camera setup & lighting for optimal visual & audio presentation - Professional video assistance in FinalCut Pro, LightRoom, Photoshop - Manage partner relations including 4 Wheel Parts, Baja Designs, Method Race Wheels, and more. - I manage Chloe Kuo’s YouTube channel in almost every aspect of what goes into her videos. - Grew channel from 0 to 100k subscribers in less than 3 years - Provide dynamic camera setup & lighting for optimal visual & audio presentation - Professional video assistance in FinalCut Pro, LightRoom, Photoshop - Manage partner relations including 4 Wheel Parts, Baja Designs, Method Race Wheels, and more.

    • United States
    • Motor Vehicle Manufacturing
    • 300 - 400 Employee
    • Category Operations Specialist
      • Jan 2020 - Oct 2022

      Account Manager for 100+ vendorsAnalyzed vendor performance to help build strategic strategies to grow salesConstant communication with vendors to optimize 4WP's own marketing optionsExercised opportunities with vendors on special buys, depletion of obsolete product, and new product launchesAdded 100’s of new parts to the system and website per weekInvolvement in Strategic Marketing Negotiations and ImplementationWork with the Channel/Marketing team to communicate relevant product launches and updatesDevelop and execute product planning including management of product’s life cycle.Analyze market trends to identify potential opportunities for product development and expansion of existing categories and brandsWork with the Engineering teams (domestic and international) to drive product development, monitoring timing and budget-Created processes to efficiently capture data that is pushed to our Data/Content/Purchasing/Forecasting Teams-Built reports to analyze potential gaps in market segments-Collaborated with vendors on special buys, depletion of obsolete product, and new product launches-Implemented and created New Vendor Agreements/Terms/Policies with Transamerica Show less

    • Product Lead/UTV Technical Manager
      • Jun 2016 - Jan 2020

      -Managed Sales Growth Opportunities-Grew the category by 50% YOY from 2016 to 2018-Developed and delivered multiple UTV products under the 4WP Factory brand-Managed Events and Inventory across the country for 4WP-Aided Customer Service Teams to ensure customers receive correct product-Managed 50+ Top UTV Industry Vendors

    • Owner/Founder
      • Oct 2013 - Jun 2016

      -Executed all marketing(print ad/social/ad words) -Managed Instagram account that account for close to 25% of sales -Fabricator of a lot of parts we had to process by hand including prototypes -Managed all sales(B2B/B2C) earning 100% revenue YOY from 2014 to 2016 -Acquired by 4WP in 2016 -Executed all marketing(print ad/social/ad words) -Managed Instagram account that account for close to 25% of sales -Fabricator of a lot of parts we had to process by hand including prototypes -Managed all sales(B2B/B2C) earning 100% revenue YOY from 2014 to 2016 -Acquired by 4WP in 2016

    • Media Manager
      • Jan 2011 - Apr 2011

      -Spent some time with creative marketing from media we would gather on trail rides and at consumer events -Handled shipping processes daily -Spent some time with creative marketing from media we would gather on trail rides and at consumer events -Handled shipping processes daily

Education

  • Santa Barbara City College
    Media Design, Communication and Media Studies
    2010 - 2013

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