• May 2023 - Present

• Jan 2021 - May 2023

• Jan 2019 - Jan 2021

- Project head for optimizing our CRM, Total Expert, by building journeys for more effective communication between our Bankers and customers throughout all stages of the loan process- Author 4 monthly reports for our executive team covering email campaigns, Google Analytics, customer survey and social media, and Marketing’s ticketing system Zendesk- Track and monitor all customer surveys and reviews to ensure they are all addressed appropriately internally - Continue to refine our ticketing system Zendesk based on my teams needs to ensure efficiency- Coordinate corporate initiatives such as award submissions, yearly Chairman’s Club trip, and vet new vendors before presenting options to our Director of Marketing Notable accomplishments to date for 2019- Worked directly with our Web Developer on building a new Google Analytics view with the roll out of a new mortgage application. Project also included updating and recreating reporting in Google Analytics and Data Studio - Spearheaded major marketing projects such as optimization of our ticketing platform Zendesk, internal customer survey updates for our more than 500 bankers, onboarding our social sharing site Gremlin as well as lead and guide the department through our yearly compliance mortgage audit - Formerly was the head of all content creation for our corporate social media channels Facebook, LinkedIn Twitter, and Instagram - since 2016 our followers on all channels has increased from 4,701 to 10,601 a 126% increase in just over 3 years- Oversaw the hand off of all social media for our Mortgage Banker’s social media pages (approximately more than 200 social media channels) to our Regional Marketing Coordinators - Handled our full rebrand process of our marketing materials which included coordinating reviews for accuracy with our training and compliance teams- Implemented and wrote new content for our corporate website to increase average session duration with stronger relevant messaging Show less

• Jan 2016 - Jan 2019

- Coordinated all content and scheduling for corporate social media with an emphasis on driving loan applications - Served as an expert on our services for bankers and operations - Point person on the marketing team for compliance reviews of all internal and external marketing creations - Trained 4 new Regional Marketing Coordinators, 4 Graphic Designers, and a Regional Marketing Manager on the day-to-day responsibilities of their job as well as the specifics of mortgage compliance, billing and using Zendesk Show less

• Apr 2015 - Jan 2016

- Supported our Processing and Closing teams by providing final review of loan documents before being shipped to our investors- Handled daily Note ship for multiple investors up to 10 or more- Assisted in the creation of documentation for procedures for the department

Account Executive

• Aug 2013 - Nov 2014

- Supported local and national clients in hospitality such as Hyatt Regency Chicago, National Restaurant Association Hotel, Motel Show, Sage Restaurant Group, and more - Researched and executed effective partnerships with like-minded organizations on behalf of my clients such as Divvy, Harris Theater, Barre Code, and more - Pitched local, regional, and national media outlets to secure coverage for my clients including placements with Chicago Tribune, Chicago magazine, Eater.com, and more - Managed relationships between my clients and the media - Aided in the re-launch of a Facebook page for FireLake Grill House & Cocktail Bar; created all content for the page and acted as a Community Manager; last count the page had 890 Likes - Developed materials for press kits to support their newsroom and pitching efforts - Provided additional PR support, administrative support, and research support to the team Show less

Assistant Account Executive

• Dec 2011 - Jul 2013

- Provided support on Vail Resorts, McDavid and national program SC Johnson, specifically Drano, Pledge, All-In-One Cleaning System, Raid and OFF! - Primary responsibilities on each client were pitching, monitoring, tracking, activity reports - Received experience in building out updated newsroom materials such as product fact sheets, company overview as well as supporting materials such as a Q&A - Planned with the SC Johnson team an in-market product demonstration with spokesblogger Brooke McLay for All-In-One Cleaning System, additionally helped pitch interviews resulting in 2 local radio interviews - Researched and made spokesperson recommendations for Raid - Pitched for Drano’s “Unlcog Your Holiday” program – resulting in a placement on Examiner.com for 7 million plus impressions - Provide additional PR support, administrative and research support to the team Show less

Consumer Public Relations Intern

• May 2011 - Aug 2011

- Supported national programs Redbox, Blistex, Kenmore Appliances and Near East - Executed a New York media tour for Blistex product launch, resulting in 20 plus desk side appointments with top editors of top 50 magazines - Continually pitched Redbox campaigns on a weekly basis resulting in over 2 million impressions each week - Handled all in house logistics for Kenmore tracking, reports and Kenmore Live Studio Events - Provided additional PR, administrative and research support to existing clients and new business efforts Show less

Consumer Intern

• Jan 2011 - Mar 2011

-Supported national programs American InterContinental University, I Can’t Believe It’s Not Butter!, Purina and McDonald’s -Secured media placement for I Can’t Believe It’s Not Butter! in the Examiner resulting in 13 million media impressions -Actively pitched for the I Can’t Believe It’s Not Butter! new campaign -Compiled a tracker for all media hits to deliver to I Can’t Believe It’s Not Butter! measuring the success of the new campaign -Created media briefing binders, media lists and conduct research for various clients -Participated in weekly team meetings and brainstorms for my clients as well as others -Constructed and presented a new business pitch for a national liquor brand Show less

PR Intern

• Sep 2010 - Dec 2010

-Supported national program of Thermos Brand and Chamilia -Responsibilities included complaining media lists, media audits, conduct daily media monitoring to keep teams abreast on competitor and daily news and new business research -Created content for #CommuterMonday chats for Thermos Brand -Participated in weekly team meetings, brainstorms and new business meetings -Supported national program of Thermos Brand and Chamilia -Responsibilities included complaining media lists, media audits, conduct daily media monitoring to keep teams abreast on competitor and daily news and new business research -Created content for #CommuterMonday chats for Thermos Brand -Participated in weekly team meetings, brainstorms and new business meetings