Senior Director of Operations

• Dec 2022 - Present

Manager, Campaign Solutions

• Jan 2021 - Dec 2022

As a player-coach, I managed a full team of Campaign Solutions Analysts and Sr. Campaign Solutions Analysts in the programmatic space while also managing key accounts. With a focus on both account/client management and programmatic campaign management, this team had a hybrid role of traditional Account Management and Ad Ops responsibilities. -Expertise in multiple DSPs including MediaMath, TTD, DV360, Audiomatic, Lasso, Simpli.fi, AAP, and social platforms.-Responsible for team development and growth in areas of campaign management and optimizations as well as client communication and relationship building.-Assisted team with any escalation requests, troubleshooting, and assistance with campaigns/clients as needed. -Responsible for new hire onboarding and training. Show less

Senior Campaign Solutions Analyst

• Jan 2019 - Jan 2021

In addition to the CSA responsibilities, as a Sr. CSA, I managed campaigns for key accounts (high budget/complex setup), assisted management with onboarding training for new Analysts and continued training for Jr. Analysts, shared knowledge via Wiki management and best practice documents, tested new platforms, and participated in the Digi-Buddy system for new hires.

Campaign Solutions Analyst

• Jan 2018 - Jan 2019

-Executed tasks involved with campaign management: setup/tracking, monitoring performance/delivery, reporting/analytics, optimizations, financial (billing/margin/tracking), and strategic planning.-Owned client relationships: maintaining timelines, leading KO calls, providing frequent and proactive client communication (good and bad), and leveraging historical data and insights for upsell opportunities.-Collaborated with cross-functional teams to achieve client goals, raise awareness around high-risk campaigns and high-profile/touch clients. Show less

Senior Account Executive

• Feb 2016 - Jan 2018

As a Senior Account Executive, I manage the relationship with primary client stakeholders at Shell Lubricants, across many different verticals. In 2015, our efforts led to a 405% increase in business (fiscal year). I am involved with digital paid media campaigns as well as the development of an online campaigns platform to help increase client efficiencies in campaign setup. Day-to-day work includes assigning and monitoring KPIs, leading client status meetings, reviewing weekly reports to ensure there are no red flags, writing creative/media briefs, and anticipating any hurdles and course-correcting in advance. Financial management including drafting contracts, managing project scopes, leading the estimation process, and reviewing invoices and reconciliations for accuracy is also a key part of my role as an SAE. To ensure organic growth, I work closely with the Account Director and Integrated Strategy Director on the account to make sure that there is a continual pipeline for new business. Show less

Account Executive

• Aug 2014 - Jan 2016

Primary relationship owner for key clients on L'Oreal, PrimeLending, and STS accounts. Primary client relationship owner with Junior clients on Shell and Michaels Arts & Crafts accounts. A key part of the Account Executive role is to work in hand-in-hand with the Project Management team to ensure that all projects are routing through the agency efficiently. This includes preparing all internal documents/status reports, and leading internal reviews. Along with the day-to-day work, I assisted with establishing KPIs, drafting contracts, managing financials, identifying organic growth opportunities, and preparing Quarterly Business Reviews. Additional experience:-Present at Sq1 Academy and assist with topic creation to facilitate constant education within the agency-Participate in the Sq1 Mentorship Program-Develop Case Studies Show less

Assistant Account Executive

• Jun 2013 - Jul 2014

As an Assistant Account Executive I focused on maintaining and promoting the Michaels brand in the digital space. By understanding the Retail Arts and Crafts industry, competitors, and client needs/expectations, I successfully developed a working relationship with client contacts on a day-to-day basis. Within the agency, coordinating account activities is a top priority to make sure that all team members are aware of expectations, timelines and processes. Initiation and coordination of campaigns involves various agency processes and documents including: billing ATB's, creative flowcharts, schedules, and job starts/change orders. This also includes organizing meetings and constant client communication to receive feedback and approval of campaigns. Management + Communication SkillsInquisitive + Self-Starter Show less

Strategy Intern

• Jan 2013 - May 2013

Strategy Intern in Partnership with Account Management and Digital Innovation as part of the Executive Internship Program through the Temerlin Advertising Institute at SMU. Competitive Analyses + Reports Secondary Consumer + Industry Research Digital Strategy Insights + Continued Education in Digital Space Development of Client Communication Materials + Presentations Strategy Intern in Partnership with Account Management and Digital Innovation as part of the Executive Internship Program through the Temerlin Advertising Institute at SMU. Competitive Analyses + Reports Secondary Consumer + Industry Research Digital Strategy Insights + Continued Education in Digital Space Development of Client Communication Materials + Presentations

Graduate Research Assistant

• Aug 2011 - May 2013

Report + Presentation Design Analysis of Survey Results Exploration of the Use of iPads in Field Research Research + Exploration of Numerous Topics: -Advertising Ethics -Brand USA -Car Shopping Experiences -Children's Vitamin Market -Cookie Consumption Data -Energy Drink Market -European Attitudes Towards the US -Hispanics + Sugar Consumption -International Exchange Student Evaluations -Luxury Car Brands -Math + Statistics Anxiety -Mentor + Mentee Evaluations -Multicultural Advertising -Nation Branding -Racial + Ethnic Advertising Segmentation -Social Responsibility in Advertising -US Corporation for Travel Promotion -Wine Accessory Market Show less

Intern

• Nov 2010 - Jun 2011

Assisted customers with their rental needs. This included writing contracts, placing customers in vehicles, offering protection plans, and establishing relationships with customers, insurance agencies, and repair shops. Customer + Client Communication Promotion + Selling Skills Experience Working in a Team Environment Relationship Building As a part-time intern, I had the top sales numbers in the West Texas Region. Assisted customers with their rental needs. This included writing contracts, placing customers in vehicles, offering protection plans, and establishing relationships with customers, insurance agencies, and repair shops. Customer + Client Communication Promotion + Selling Skills Experience Working in a Team Environment Relationship Building As a part-time intern, I had the top sales numbers in the West Texas Region.

Math Tutor

• Jan 2009 - May 2011

Helped students understand basic mathematical concepts relating to their course. This included helping with homework assignments and studying for tests. Enthusiastic + Effective Leader Inquisitive + Attentive Helped students understand basic mathematical concepts relating to their course. This included helping with homework assignments and studying for tests. Enthusiastic + Effective Leader Inquisitive + Attentive