Katherine Silva
Content Producer at Favored.live- Claim this Profile
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Bio
Experience
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Favored.live
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Content Producer
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May 2022 - Present
- Develop, produce, and direct content for Babylist's YouTube Channel - both YT Shorts and longform videos- Analyze YouTube analytics for best practices and apply those on creative to a rolling basis- Research trends, influencers, and products in the digital space - Budget and hire crews for twice-a-month multi-day productions- Oversee and lead packaging for all YouTube and marketing videos - Develop, produce, and direct content for Babylist's YouTube Channel - both YT Shorts and longform videos- Analyze YouTube analytics for best practices and apply those on creative to a rolling basis- Research trends, influencers, and products in the digital space - Budget and hire crews for twice-a-month multi-day productions- Oversee and lead packaging for all YouTube and marketing videos
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Clevver Style
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Italy
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Textile Manufacturing
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1 - 100 Employee
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Video Producer
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Mar 2020 - Apr 2022
- Produce up to four fashion/lifestyle videos a week, combining scripted & unscripted elements - Direct a slate of both recurring and new influencers- Pitch and develop episodes and series based upon YouTube data analysis- Manage Clevver's Tiktok account- Videos have garnered millions of views and thousands of comments - Produce up to four fashion/lifestyle videos a week, combining scripted & unscripted elements - Direct a slate of both recurring and new influencers- Pitch and develop episodes and series based upon YouTube data analysis- Manage Clevver's Tiktok account- Videos have garnered millions of views and thousands of comments
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ATTN:
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United States
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Entertainment Providers
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100 - 200 Employee
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Creative Producer
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Jan 2019 - Mar 2020
- Pitch and develop series ideas & treatments for brand partners and publishers- Hire and collaborate with writers, directors, and producers - Write scripts for scripted and explainer videos and series - Produce scripted and unscripted video series and formats - Projects include: YouTube series for Macy’s, scripted aftershow series for Freeform, and talk shows for a streaming platform- Awards won: 2017 Shorty Award “Best of Television” for digital series with Gigi Gorgeous
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Junior Creative Producer
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Dec 2017 - Jan 2019
- Responsible for the development, creation and production of social videos ranging from 90 seconds to 3 minutes - Created creative video and series treatments for branded video and social campaigns and co-productions - Wrote scripts and outlines for branded videos and co-productions and video cuts- Created the delivery of written and social components to campaigns, including Instagrams and Snapchat stories- Worked with a number of influencers spanning from politics to entertainment
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Creative Coordinator
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Feb 2017 - Dec 2017
- Brainstormed and collaborated on scripts and video cuts for branded videos and co-productions - Created content distribution and social media strategy plans based upon media insights and creative direction - Researched potential topics, subjects and facts for future videos and potential partners - Tracked branded campaigns from pre-sale through development, production and post to publish to ensure deliverable deadlines and quality product- Created and coordinated the delivery of written and social components to campaigns, including Instagrams and Snapchat stories
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Coordinator to the Founders
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Mar 2016 - Feb 2017
- Created creative treatments for client videos, internal series and celebrity collaborations - Coordinated productions, including a mini docu-series- Pitch and write branded and evergreen editorial content scripts and story frames - Communicated with high profile clients via phone and email from entertainment and politics - Managed heavy schedules of two founders as well as multiple other team members
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OWN: The Oprah Winfrey Network
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Entertainment
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400 - 500 Employee
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Assistant, Production and Deliverables
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Jan 2016 - Mar 2016
- Worked with the Director and Department of Deliverables by multitasking on a number of projects and platforms- Worked closely with all network departments and production companies to coordinate assets of each show simultaneously- Executed any and all tasks needed by the department, including but not limited to phone coverage, room bookings and asset postage- Maintained and tracked the archival of all delivered assets of content on Microsoft Excel and an online database - Worked with the Director and Department of Deliverables by multitasking on a number of projects and platforms- Worked closely with all network departments and production companies to coordinate assets of each show simultaneously- Executed any and all tasks needed by the department, including but not limited to phone coverage, room bookings and asset postage- Maintained and tracked the archival of all delivered assets of content on Microsoft Excel and an online database
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Hometown Productions
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South Africa
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Events Services
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1 - 100 Employee
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Production Assistant
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Aug 2015 - Dec 2015
- Created a database of every news station in all 50 states with updated contact information- Contacted news stations via email and phone to promote the company’s footage from Miss America- Edited various segments and pieces, ranging from four minutes to an hour- Collaborated with camera operator to write and film a complete story for clients - Created a database of every news station in all 50 states with updated contact information- Contacted news stations via email and phone to promote the company’s footage from Miss America- Edited various segments and pieces, ranging from four minutes to an hour- Collaborated with camera operator to write and film a complete story for clients
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Deliverables and Fulfillment Intern
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Jun 2015 - Aug 2015
- Organized and filed music cue sheets for all commissioned programs on OWN and any other additional assets- Maintained and tracked the archival of all delivered assets of content on Microsoft Excel and an online database- Edited various episodes and features for the placement of segments, breaks and correct time constraints- Assisted in the delivery of television assets and their checking for the proper format - Organized and filed music cue sheets for all commissioned programs on OWN and any other additional assets- Maintained and tracked the archival of all delivered assets of content on Microsoft Excel and an online database- Edited various episodes and features for the placement of segments, breaks and correct time constraints- Assisted in the delivery of television assets and their checking for the proper format
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WBRZ-TV
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Production Assistant
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Jan 2015 - May 2015
- Observe and participate in the production of commercials and station promotional videos- Actively participated in shooting outdoor and studio environments - Learned a working knowledge of Avid DS editing system- Interacted with a number of clients and marketing executives in order to create the best possible product - Observe and participate in the production of commercials and station promotional videos- Actively participated in shooting outdoor and studio environments - Learned a working knowledge of Avid DS editing system- Interacted with a number of clients and marketing executives in order to create the best possible product
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Walt Disney World
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United States
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Entertainment Providers
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700 & Above Employee
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Attractions Hostess at Toy Story Midway Mania
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Sep 2014 - Jan 2015
- Properly load, unload and immerse guests into the 4-dimensional attraction- Efficiently master a team player role by using the rotation of greeting and grouping guests, using wheelchair access vehicles, and using the interactive talking Mr. Potato Head- Interact with guests while effectively using the Four Keys of Safety, Courtesy, Show, and Efficiency- Worked to protect an international entertainment company’s brand while making sure day to day tasks were accomplished - Properly load, unload and immerse guests into the 4-dimensional attraction- Efficiently master a team player role by using the rotation of greeting and grouping guests, using wheelchair access vehicles, and using the interactive talking Mr. Potato Head- Interact with guests while effectively using the Four Keys of Safety, Courtesy, Show, and Efficiency- Worked to protect an international entertainment company’s brand while making sure day to day tasks were accomplished
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Louisiana State University
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United States
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Higher Education
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700 & Above Employee
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Orientation Team Leader
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Oct 2013 - Aug 2014
- Selected and trained 25 LSU Orientation leaders on all LSU information as well as how to interact with first-year students and professionals - Organized several aspects of LSU Freshman Orientation such as lunch rotations, room assignments, check in and senior colleges- Worked with a large network of professionals ranging from every senior college, the LSU Office of Orientation and LSU Campus Life- Presented in front of a large group of people for every orientation session - Selected and trained 25 LSU Orientation leaders on all LSU information as well as how to interact with first-year students and professionals - Organized several aspects of LSU Freshman Orientation such as lunch rotations, room assignments, check in and senior colleges- Worked with a large network of professionals ranging from every senior college, the LSU Office of Orientation and LSU Campus Life- Presented in front of a large group of people for every orientation session
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Production and Social Media Intern
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May 2013 - Jun 2014
- Assist in professional cinematography endeavors, such as commercials, weddings and short films- Engaged as an active part in the creative process of brainstorming, writing and marketing- Learned valuable skills such as lighting, sound and business components of cinematography- Served as the public relations director for the company, maintaining the company website, blog, Facebook and Twitter - Assist in professional cinematography endeavors, such as commercials, weddings and short films- Engaged as an active part in the creative process of brainstorming, writing and marketing- Learned valuable skills such as lighting, sound and business components of cinematography- Served as the public relations director for the company, maintaining the company website, blog, Facebook and Twitter
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Executive Producer
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Jan 2013 - Dec 2013
- Worked closely with Station Managers and Executive Director to brainstorm content for a comedy news show- Motivated and maintained a team of seven reporters with weekly, timely and funny news packages- Created content for each show such as bumpers, opening sequence, credits and content- Produced the show from the production room using EZ News and other production programs and devices
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Reporter
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Jan 2012 - Dec 2012
- Created weekly, timely and funny news packages for a comedy news show- Filmed, edited and wrote every piece by a specific due date- Input my own content into the EZ News program- Interviewed a number of professionals and students
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Freshman Orientation Leader
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Feb 2013 - Aug 2013
- Act as an extension of Louisiana State University, welcoming in new students to their first year of college. - Educate new students on crucial things to know for a successful first year of college. - Present and explain to new students the essentials of the LSU curriculum - Help new students and facilitate advisers with scheduling the students for their first semester of college - Act as an extension of Louisiana State University, welcoming in new students to their first year of college. - Educate new students on crucial things to know for a successful first year of college. - Present and explain to new students the essentials of the LSU curriculum - Help new students and facilitate advisers with scheduling the students for their first semester of college
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LSU Panhellenic Council
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United States
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Higher Education
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1 - 100 Employee
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Public Relations Director
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Jan 2012 - Dec 2012
- In charge of all LSU PHC social media, such as the Facebook and Twitter- Made the monthly PHC newsletter every month- Wrote articles for The Odyssey greek newspaper on behalf of the Panhellenic Council- Relayed information between LSU PHC and its chapters- Created the annual "Geaux Greek" tank top for LSU PHC chapters - In charge of all LSU PHC social media, such as the Facebook and Twitter- Made the monthly PHC newsletter every month- Wrote articles for The Odyssey greek newspaper on behalf of the Panhellenic Council- Relayed information between LSU PHC and its chapters- Created the annual "Geaux Greek" tank top for LSU PHC chapters
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Education
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Louisiana State University
Bachelor's degree, Mass Communication/Media Studies -
The Manship School of Mass Communication
Broadcast Jourrnalism, Mass Communication -
Louisiana State University
Bachelor of Arts - BA, Broadcast Journalism