Katherine Silva

Content Producer at Favored.live
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US

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Experience

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Content Producer
      • May 2022 - Present

      - Develop, produce, and direct content for Babylist's YouTube Channel - both YT Shorts and longform videos- Analyze YouTube analytics for best practices and apply those on creative to a rolling basis- Research trends, influencers, and products in the digital space - Budget and hire crews for twice-a-month multi-day productions- Oversee and lead packaging for all YouTube and marketing videos - Develop, produce, and direct content for Babylist's YouTube Channel - both YT Shorts and longform videos- Analyze YouTube analytics for best practices and apply those on creative to a rolling basis- Research trends, influencers, and products in the digital space - Budget and hire crews for twice-a-month multi-day productions- Oversee and lead packaging for all YouTube and marketing videos

    • Italy
    • Textile Manufacturing
    • 1 - 100 Employee
    • Video Producer
      • Mar 2020 - Apr 2022

      - Produce up to four fashion/lifestyle videos a week, combining scripted & unscripted elements - Direct a slate of both recurring and new influencers- Pitch and develop episodes and series based upon YouTube data analysis- Manage Clevver's Tiktok account- Videos have garnered millions of views and thousands of comments - Produce up to four fashion/lifestyle videos a week, combining scripted & unscripted elements - Direct a slate of both recurring and new influencers- Pitch and develop episodes and series based upon YouTube data analysis- Manage Clevver's Tiktok account- Videos have garnered millions of views and thousands of comments

    • United States
    • Entertainment Providers
    • 100 - 200 Employee
    • Creative Producer
      • Jan 2019 - Mar 2020

      - Pitch and develop series ideas & treatments for brand partners and publishers- Hire and collaborate with writers, directors, and producers - Write scripts for scripted and explainer videos and series - Produce scripted and unscripted video series and formats - Projects include: YouTube series for Macy’s, scripted aftershow series for Freeform, and talk shows for a streaming platform- Awards won: 2017 Shorty Award “Best of Television” for digital series with Gigi Gorgeous

    • Junior Creative Producer
      • Dec 2017 - Jan 2019

      - Responsible for the development, creation and production of social videos ranging from 90 seconds to 3 minutes - Created creative video and series treatments for branded video and social campaigns and co-productions - Wrote scripts and outlines for branded videos and co-productions and video cuts- Created the delivery of written and social components to campaigns, including Instagrams and Snapchat stories- Worked with a number of influencers spanning from politics to entertainment

    • Creative Coordinator
      • Feb 2017 - Dec 2017

      - Brainstormed and collaborated on scripts and video cuts for branded videos and co-productions - Created content distribution and social media strategy plans based upon media insights and creative direction - Researched potential topics, subjects and facts for future videos and potential partners - Tracked branded campaigns from pre-sale through development, production and post to publish to ensure deliverable deadlines and quality product- Created and coordinated the delivery of written and social components to campaigns, including Instagrams and Snapchat stories

    • Coordinator to the Founders
      • Mar 2016 - Feb 2017

      - Created creative treatments for client videos, internal series and celebrity collaborations - Coordinated productions, including a mini docu-series- Pitch and write branded and evergreen editorial content scripts and story frames - Communicated with high profile clients via phone and email from entertainment and politics - Managed heavy schedules of two founders as well as multiple other team members

    • Entertainment
    • 400 - 500 Employee
    • Assistant, Production and Deliverables
      • Jan 2016 - Mar 2016

      - Worked with the Director and Department of Deliverables by multitasking on a number of projects and platforms- Worked closely with all network departments and production companies to coordinate assets of each show simultaneously- Executed any and all tasks needed by the department, including but not limited to phone coverage, room bookings and asset postage- Maintained and tracked the archival of all delivered assets of content on Microsoft Excel and an online database - Worked with the Director and Department of Deliverables by multitasking on a number of projects and platforms- Worked closely with all network departments and production companies to coordinate assets of each show simultaneously- Executed any and all tasks needed by the department, including but not limited to phone coverage, room bookings and asset postage- Maintained and tracked the archival of all delivered assets of content on Microsoft Excel and an online database

    • South Africa
    • Events Services
    • 1 - 100 Employee
    • Production Assistant
      • Aug 2015 - Dec 2015

      - Created a database of every news station in all 50 states with updated contact information- Contacted news stations via email and phone to promote the company’s footage from Miss America- Edited various segments and pieces, ranging from four minutes to an hour- Collaborated with camera operator to write and film a complete story for clients - Created a database of every news station in all 50 states with updated contact information- Contacted news stations via email and phone to promote the company’s footage from Miss America- Edited various segments and pieces, ranging from four minutes to an hour- Collaborated with camera operator to write and film a complete story for clients

    • Deliverables and Fulfillment Intern
      • Jun 2015 - Aug 2015

      - Organized and filed music cue sheets for all commissioned programs on OWN and any other additional assets- Maintained and tracked the archival of all delivered assets of content on Microsoft Excel and an online database- Edited various episodes and features for the placement of segments, breaks and correct time constraints- Assisted in the delivery of television assets and their checking for the proper format - Organized and filed music cue sheets for all commissioned programs on OWN and any other additional assets- Maintained and tracked the archival of all delivered assets of content on Microsoft Excel and an online database- Edited various episodes and features for the placement of segments, breaks and correct time constraints- Assisted in the delivery of television assets and their checking for the proper format

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Production Assistant
      • Jan 2015 - May 2015

      - Observe and participate in the production of commercials and station promotional videos- Actively participated in shooting outdoor and studio environments - Learned a working knowledge of Avid DS editing system- Interacted with a number of clients and marketing executives in order to create the best possible product - Observe and participate in the production of commercials and station promotional videos- Actively participated in shooting outdoor and studio environments - Learned a working knowledge of Avid DS editing system- Interacted with a number of clients and marketing executives in order to create the best possible product

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Attractions Hostess at Toy Story Midway Mania
      • Sep 2014 - Jan 2015

      - Properly load, unload and immerse guests into the 4-dimensional attraction- Efficiently master a team player role by using the rotation of greeting and grouping guests, using wheelchair access vehicles, and using the interactive talking Mr. Potato Head- Interact with guests while effectively using the Four Keys of Safety, Courtesy, Show, and Efficiency- Worked to protect an international entertainment company’s brand while making sure day to day tasks were accomplished - Properly load, unload and immerse guests into the 4-dimensional attraction- Efficiently master a team player role by using the rotation of greeting and grouping guests, using wheelchair access vehicles, and using the interactive talking Mr. Potato Head- Interact with guests while effectively using the Four Keys of Safety, Courtesy, Show, and Efficiency- Worked to protect an international entertainment company’s brand while making sure day to day tasks were accomplished

    • United States
    • Higher Education
    • 700 & Above Employee
    • Orientation Team Leader
      • Oct 2013 - Aug 2014

      - Selected and trained 25 LSU Orientation leaders on all LSU information as well as how to interact with first-year students and professionals - Organized several aspects of LSU Freshman Orientation such as lunch rotations, room assignments, check in and senior colleges- Worked with a large network of professionals ranging from every senior college, the LSU Office of Orientation and LSU Campus Life- Presented in front of a large group of people for every orientation session - Selected and trained 25 LSU Orientation leaders on all LSU information as well as how to interact with first-year students and professionals - Organized several aspects of LSU Freshman Orientation such as lunch rotations, room assignments, check in and senior colleges- Worked with a large network of professionals ranging from every senior college, the LSU Office of Orientation and LSU Campus Life- Presented in front of a large group of people for every orientation session

    • Production and Social Media Intern
      • May 2013 - Jun 2014

      - Assist in professional cinematography endeavors, such as commercials, weddings and short films- Engaged as an active part in the creative process of brainstorming, writing and marketing- Learned valuable skills such as lighting, sound and business components of cinematography- Served as the public relations director for the company, maintaining the company website, blog, Facebook and Twitter - Assist in professional cinematography endeavors, such as commercials, weddings and short films- Engaged as an active part in the creative process of brainstorming, writing and marketing- Learned valuable skills such as lighting, sound and business components of cinematography- Served as the public relations director for the company, maintaining the company website, blog, Facebook and Twitter

    • Executive Producer
      • Jan 2013 - Dec 2013

      - Worked closely with Station Managers and Executive Director to brainstorm content for a comedy news show- Motivated and maintained a team of seven reporters with weekly, timely and funny news packages- Created content for each show such as bumpers, opening sequence, credits and content- Produced the show from the production room using EZ News and other production programs and devices

    • Reporter
      • Jan 2012 - Dec 2012

      - Created weekly, timely and funny news packages for a comedy news show- Filmed, edited and wrote every piece by a specific due date- Input my own content into the EZ News program- Interviewed a number of professionals and students

    • Freshman Orientation Leader
      • Feb 2013 - Aug 2013

      - Act as an extension of Louisiana State University, welcoming in new students to their first year of college. - Educate new students on crucial things to know for a successful first year of college. - Present and explain to new students the essentials of the LSU curriculum - Help new students and facilitate advisers with scheduling the students for their first semester of college - Act as an extension of Louisiana State University, welcoming in new students to their first year of college. - Educate new students on crucial things to know for a successful first year of college. - Present and explain to new students the essentials of the LSU curriculum - Help new students and facilitate advisers with scheduling the students for their first semester of college

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Public Relations Director
      • Jan 2012 - Dec 2012

      - In charge of all LSU PHC social media, such as the Facebook and Twitter- Made the monthly PHC newsletter every month- Wrote articles for The Odyssey greek newspaper on behalf of the Panhellenic Council- Relayed information between LSU PHC and its chapters- Created the annual "Geaux Greek" tank top for LSU PHC chapters - In charge of all LSU PHC social media, such as the Facebook and Twitter- Made the monthly PHC newsletter every month- Wrote articles for The Odyssey greek newspaper on behalf of the Panhellenic Council- Relayed information between LSU PHC and its chapters- Created the annual "Geaux Greek" tank top for LSU PHC chapters

Education

  • Louisiana State University
    Bachelor's degree, Mass Communication/Media Studies
    2011 - 2015
  • The Manship School of Mass Communication
    Broadcast Jourrnalism, Mass Communication
    2011 - 2015
  • Louisiana State University
    Bachelor of Arts - BA, Broadcast Journalism
    -

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