Experience

Tavistock Development Company

• United States
• Real Estate
• 1 - 100 Employee

• Lake Nona Information Center Manager

  • Oct 2015 - Present

  Key leader in a real estate operation and sales role leading a team in a luxury master-planned community. • Delivered and directed strategic community real estate sales presentations to over 3,000 annual global guests • Supported over 550 residential sales per year through client relationships and value-added activities • Doubled sales volume the second year of retail operation, growing sales volume 10% year after year • Led team development communication, community vision and planning to deliver client engagement and vision • Delivered "Better than the Best" guest service training to inspire team sucess • Implemented over 300 community engagement events to build critical local networking partnerships and client relationships • Created a "Holiday Home Tour" real estate sales strategy to showcase model homes and generate future growth • Managed operation budget and reporting • Supported HOA and homebuilder teams to support community Show less



Beach House Living, LLC

• Owner/Operator

  • Oct 2008 - Jul 2015

  Strategic business owner with an advanced guest service experience vision and passion in home design and creative brand experience. • Supported industry trends through the selection of a broad mix of exclusive and unique products • Collaborated with vendors, designers, and artisans to run 100 community program events to develop long term growth • Managed all financial aspects of a small business including budgeting, forecasting, and P&L • Reduced expenses by 20% by modifying product selection resulting in lower purchasing costs and increased sales margin • Monitored guest behaviors and sales trends to ensure proper product mix and inventory levels • Developed creative and compelling brand strategy utilizing video production, social media, and graphic design • Recruited, trained and developed a team of collaborative employees focused on business growth and customer experience Show less



Aaron Allen & Associates, LLC ( Formerly Quantified Marketing Group)

• Director of Concept Development

  • 2004 - 2008

  Global hospitality consulting firm focused on developing restaurants, food service, and retail company brands. • Led multi-disciplinary teams within the department; inspiring collaborative culture, mentoring and coaching • Optimized global brands; propelling growth to over 20% through key Marketing strategies • Delivered top and bottom-line project targets to achieve the operator's ultimate vision and end goal • Transformed marketing by building marketing into the concept that drove incremental differences to sell brand • Managed crucial projects for the total brand integration of several large brands (Senor Frogs, Carlos and Charlies) • Established specifics and core elements for start up environment used by the Concept Development Department Show less



Before & After

• United States

• Co-Founder

  • 2002 - 2004

  Led innovation and vision to homeowners and business operators by transforming home and business space from beginning to conclusion, ending with a before-and-after design. • Created a unique "Concept & Strategy" model with a focus on innovation, creative design and brand experience • Launched a "HGTV inspired "one-day makeover" format transforming over 30 residential spaces • Grew the business by 20% through local commercial business and real estate office partnerships Led innovation and vision to homeowners and business operators by transforming home and business space from beginning to conclusion, ending with a before-and-after design. • Created a unique "Concept & Strategy" model with a focus on innovation, creative design and brand experience • Launched a "HGTV inspired "one-day makeover" format transforming over 30 residential spaces • Grew the business by 20% through local commercial business and real estate office partnerships



Signature GMAC Real Estate

• Real Estate
• 1 - 100 Employee

• Licensed Florida Realtor

  • 2000 - 2002

  Luxury Realtor specialist for one of Central Florida's largest locally owned and operated Real Estate Company in Winter Park. Devoted to helping residents with real estate home staging solutions and developing local networking and partnerships with custom home builders. Luxury Realtor specialist for one of Central Florida's largest locally owned and operated Real Estate Company in Winter Park. Devoted to helping residents with real estate home staging solutions and developing local networking and partnerships with custom home builders.



Business Owner

• Marketing Services

• Licensed Florida Realtor

  • 1997 - 2000

  Created unique home rental property offerings designing, renovating, and flipping properties with a commitment to drive value and long-term sustainability in the community. Led a team culture that supported innovative renovation solutions for projects. Created unique home rental property offerings designing, renovating, and flipping properties with a commitment to drive value and long-term sustainability in the community. Led a team culture that supported innovative renovation solutions for projects.



Tavistock Group

• Investment Management
• 1 - 100 Employee

• Licensed Florida Realtor, Lake Nona Golf & Country Club

  • 1993 - 1997

  Luxury Property Specialist and team leader for Lake Nona Realty and Lake Nona Golf & Country Club focused on supporting community and sales growth to worldwide guests, club members, realtors, and residents. Luxury Property Specialist and team leader for Lake Nona Realty and Lake Nona Golf & Country Club focused on supporting community and sales growth to worldwide guests, club members, realtors, and residents.