Experience

Moody College of Communication

• United States
• Higher Education
• 1 - 100 Employee

• Chief Marketing and Communications Officer

  • Sep 2021 - Present

• Director of Marketing and Communications

  • Nov 2017 - Present

  Successfully direct all aspects of brand marketing and communication strategy using multiple platforms to drive awareness and engagement. Execute plans to reach strategic goals for a variety of priorities including enrollment, fundraising and high-profile programs. Exercise sound professional acumen to manage brand storytelling, events, online and offline communications channels to maximize outcomes. Manage budgets, contracts, publications, vendors and salaries.• Skillfully utilize digital channels and print collateral to deliver integrated campaigns for key programs and initiatives, including increasing undergraduate student yield by 6%, launching fundraising initiatives, UTNY program launch meeting enrollment goal of 49 students, revamping UTLA marketing to grow applications 58%• Play an integral part of the dean’s leadership team, embracing opportunities and solving problems• Transformed MarCom team to become proactive and unified behind an overarching strategy, and effective and efficient partners and consultants to college colleagues



The University of Texas at Austin

• United States
• Higher Education
• 700 & Above Employee

• Director of Marketing TEXAS Extended Campus

  • Apr 2015 - Oct 2017

  Demonstrated resourceful leadership to reinvent the Texas Extended Campus through brand development, messaging, marketing strategy and goal setting in collaboration with TEC and unit directors.• Transformed marketing approach by implementing targeted lead generation campaigns and employing the first marketing automation software tool • Expanded team of three to eight and redirected by setting goals for targeted strategic marketing and promotional campaigns, increasing new website visitors by 67% (Professional Education) and 42% (University Extension)• Optimized web user experience and increased awareness by using digital and traditional advertising methods

• Director of Brand Marketing and Creative Services

  • Feb 2013 - Apr 2015

  Strategically and creatively communicated brand messaging, core messages and content strategy using KPIs to measure performance. Oversaw all phases of the projects from market research to strategy, messaging, design and execution. • Successfully led a team of 17 multi-functional staff and led an in-house and for-hire creative service agency to complete 900+ annual projects for departments across campus• Developed a new university-wide academic logo system for visual brand consistency effectively transitioning UT Austin from hundreds of disparate logos to one unified identity. Despite voluntary use, near 100% adoption• Directed successful philanthropy communication strategy for major donor stewardship, annual giving, presidential priorities and end of campaign celebration communications for $3B capital campaign

• Director of Brand Initiatives

  • Aug 2011 - Feb 2013

  Conceptualized the most effective brand strategies to increase brand messaging consistency and adoption university wide in collaboration with marketing and communications professionals; approaches consisted of print, digital and broadcast to elevate awareness. Strengthened UT brand by developing strategic partnerships with SXSW and Texas Tribune. • Orchestrated the launch of the Longhorn Network academic programming– the first-ever single university college TV network; created content showcasing campus people and programs including faculty experts for “Game Changers” TV show

• Director of Communications, Graduate School

  • Nov 2005 - Aug 2011

  Strived to reach enrollment goals to recruit and retain top graduate students and donor support through brand building strategies. Served as the spearhead of communication of key data projects including National Research Council Assessment of Doctoral Programs data release and Graduate Student Climate Survey.• Attracted key constituents by directing 100th anniversary communications recognizing milestones, including conceptualization, writing and production of a commemorative coffee table book, Changing the World: Stories Celebrating 100 Years of Graduate Education at The University of Texas at Austin



Assocation of Certified Fraud Examiners

• United States
• Professional Training and Coaching

• Membership Development Director

  • Aug 2002 - Nov 2005

  Developed and managed comprehensive strategic and tactical membership programs for 34,000 member global association, including strategic research initiatives, membership development plan, and leading projects to increase value of membership. Oversaw Membership Marketing, Chapter and Higher Education Initiative team members. Drove membership growth of 29% in two years. Developed and managed comprehensive strategic and tactical membership programs for 34,000 member global association, including strategic research initiatives, membership development plan, and leading projects to increase value of membership. Oversaw Membership Marketing, Chapter and Higher Education Initiative team members. Drove membership growth of 29% in two years.



cars.com

• United States
• Internet Publishing
• 700 & Above Employee

• Marketing manager

  • Apr 2001 - Apr 2002

  Directed brand strategy development, consumer and product marketing for $30MM business-to-consumer automotive website. Directed research based marketing strategy and consumer marketing programs to increase traffic. Managed agencies and led integrated on/off-line marketing programs to grow product revenue by 65% to $1.45MM. Directed brand strategy development, consumer and product marketing for $30MM business-to-consumer automotive website. Directed research based marketing strategy and consumer marketing programs to increase traffic. Managed agencies and led integrated on/off-line marketing programs to grow product revenue by 65% to $1.45MM.



ZEFER

• United Kingdom
• Research Services

• Consultant

  • Nov 1999 - Apr 2001

  Led consultant and client teams to develop engaging online experiences for Fortune 1000, non-profit and dot-com clients. Produced project deliverables grounded in user research to drive business and marketing strategies. Provided thought leadership on brand strategy and new business development. Led consultant and client teams to develop engaging online experiences for Fortune 1000, non-profit and dot-com clients. Produced project deliverables grounded in user research to drive business and marketing strategies. Provided thought leadership on brand strategy and new business development.



Sara Lee Bakery

• United States
• Food and Beverage Manufacturing

• Brand Manager

  • 1997 - 1999

  Management and P&L responsibility for $50MM cheesecake business, including base brand and new product introductions. Cheesecake products were #1 priority for the reinvention of the Sara Lee brand. Led cross-functional project team for new product development and launch including consumer research, market analysis, packaging development and placement. Managed $20 million new product integrated marketing plan to support new brand image, grow new product revenue and existing product sales. Management and P&L responsibility for $50MM cheesecake business, including base brand and new product introductions. Cheesecake products were #1 priority for the reinvention of the Sara Lee brand. Led cross-functional project team for new product development and launch including consumer research, market analysis, packaging development and placement. Managed $20 million new product integrated marketing plan to support new brand image, grow new product revenue and existing product sales.



Eli Lilly and Company

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Associate

  • Sep 1996 - Nov 1997

  Marketing associate on first Direct-to-Consumer $8MM marketing campaign executed by Eli Lilly. Led cross-functional team to conduct market research, build database for customer acquisition and retention, develop consumer advertising and direct marketing programs to increase awareness and drive patient behavior change. Marketing associate on first Direct-to-Consumer $8MM marketing campaign executed by Eli Lilly. Led cross-functional team to conduct market research, build database for customer acquisition and retention, develop consumer advertising and direct marketing programs to increase awareness and drive patient behavior change.