Klein Lo

Senior Marketing Executive at 3 Hong Kong (Hutchison Telecommunications (Hong Kong) Limited)
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Location
Hong Kong SAR, HK

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Experience

    • Hong Kong
    • Telecommunications
    • 100 - 200 Employee
    • Senior Marketing Executive
      • Mar 2023 - Present

      -Develop and implement the customer retention strategy by using up-to-date marketing tools, such as digital marketing tools and segmentation by data. -Responsible on day-to-day operations, including campaign development, campaign set up and data analysis and other ad-hoc projects. -Evaluate the effectiveness of campaigns and prepare related reports for analysis. -Develop and implement the customer retention strategy by using up-to-date marketing tools, such as digital marketing tools and segmentation by data. -Responsible on day-to-day operations, including campaign development, campaign set up and data analysis and other ad-hoc projects. -Evaluate the effectiveness of campaigns and prepare related reports for analysis.

    • United States
    • Luxury Goods & Jewelry
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Jun 2020 - Mar 2023

      -Provide ideas and execute all round E-commerce marketing campaigns including membership programs, EDM, ad platforms, etc. -Prepare reports for promotion evaluation and sales performance to optimise marketing campaigns -Provide clerical and administration support to the team and handle daily operations of the e-commerce platform. -Provide ideas and execute all round E-commerce marketing campaigns including membership programs, EDM, ad platforms, etc. -Prepare reports for promotion evaluation and sales performance to optimise marketing campaigns -Provide clerical and administration support to the team and handle daily operations of the e-commerce platform.

    • Hong Kong
    • Spectator Sports
    • 1 - 100 Employee
    • Marketing Assistant
      • Jan 2019 - Apr 2020

      - Maintain social media platform - Assist mangers to implement marketing campaigns - Inform shop mangers on the marketing campaigns - Generate report via CSR system - Maintain marketing materials for events and sponsorship - Key Opinion Leader endorsement - Handle ad hoc projects - Maintain social media platform - Assist mangers to implement marketing campaigns - Inform shop mangers on the marketing campaigns - Generate report via CSR system - Maintain marketing materials for events and sponsorship - Key Opinion Leader endorsement - Handle ad hoc projects

Education

  • 逢甲大學
    Bachelor's degree, Marketing
    2014 - 2018

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