Experience

Kedrion Biopharma

• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Director, Hematology

  • Jul 2021 - Present



K & A Schaefer Consulting

• United States
• Pharmaceutical Manufacturing

• VP Business Development

  • 2018 - Present

  I hold concurrent responsibility for increasing brand awareness and developing business processes through the creation of strategic marketing initiatives. Assist companies with strategy planning, budget creation and implementation, organizational set-up, and problem resolution. • Created an opportunity for investment companies by recommending immune globulin and homecare markets. I hold concurrent responsibility for increasing brand awareness and developing business processes through the creation of strategic marketing initiatives. Assist companies with strategy planning, budget creation and implementation, organizational set-up, and problem resolution. • Created an opportunity for investment companies by recommending immune globulin and homecare markets.



BPC Plasma, Inc.

• Pharmaceutical Manufacturing
• 200 - 300 Employee

• Senior Director Marketing

  • 2012 - 2018

  I provided complex global marketing strategy with a strong focus on the US market. I completed market analysis, implemented marketing plans, and provided business development insight. Supervised multiple cross-function and cross-cultural work groups. Collaborated with several departments, including medical, to identify growth opportunities. I managed all communication requirements including advertising, promotional programs, press releases, and conventions. • Presented two separate business cases to senior leadership highlighting that development candidates would launch profitably. • Increased the sales of late in life-cycle Hepatitis B product by 8% through the development and implementation of new marketing strategies. • Released a new immune globulin within a highly competitive market, which achieved a 1% market share within the first months of availability.



Biotest AG

• Pharmaceutical Manufacturing
• 500 - 600 Employee

• Vice President Marketing & Sales International Business

  • 2009 - 2011

  I directed marketing efforts within more than 60 countries internationally. Analyzed market data research and developed marketing plans for region specific needs. Developed and implemented goals for each team member in additional providing feedback and leadership development. I held responsibility for short and long-term range planning, project prioritization, and budget planning. • Independently achieved 40% of total company sales through client relations, product knowledge, and strategic sales planning. • Implemented price increases and a reallocation of products to more affluent countries, which increased profitability by more than 10%.



Talecris Biotherapeutics GmbH (now part of Grifols)

• Head of Marketing Europe

  • 2006 - 2009

  I oversaw the development and implementation of marketing initiatives within the German market and markets within other European countries. Directed the execution of activities and programs essential to product portfolios. I collaborated with specific country marketing departments and made recommendations. Oversaw multiple team members; provided leadership and development training for the team. • Established and developed an effective marketing team through specialized recruiting efforts, specific onboarding plans, and continuous leadership development. • Developed the marketing initiatives and platforms for the start-up of the company, leading to standardized and results driven marketing teams • Increased sales by €100M through efficient launches and price analysis and increases. • Reduced distribution costs through the implementation of a partner network within other European countries



Talecris Biotherapeutics, Inc. (now part of Grifols)

• Marketing Manager Europe

  • 2005 - 2006

  Facilitated smooth business continuation in European countries after separation of plasma business from Bayer Healthcare. Rolled-out Alpha-1 PI to additional countries and had promotional responsibility for €1.8M in 2005. • Maintained motivation of Bayer affiliates through continued sales and marketing support, resulting in further sales increase to €100M in 2005. • Close cooperation with VP International in order to establish Talecris Biotherapeutics GmbH in Frankfurt; ensured smooth transfer of German sales team from Bayer Vital to Talecris Biotherapeutics GmbH, resulting in continuous business conduct after separation from Bayer.



Bayer

• Chemical Manufacturing
• 700 & Above Employee

• Regional Marketing Manager Plasma Products Europe, Business Manager

  • 2002 - 2005

  Developed and implemented growth strategy for Bayer plasma products, profitably launching products in European countries. Increased sales from €30M to €70M annually through sales and marketing support of European Bayer affiliates. Developed and implemented growth strategy for Bayer plasma products, profitably launching products in European countries. Increased sales from €30M to €70M annually through sales and marketing support of European Bayer affiliates.