Experience

OutdoorMaster

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Global Marketing Manager

  • May 2020 - Present

  1. Make the brand's global reputation ranking the top three in the industry, reaching million-scale audiences every month. 2. Organize magazine cooperation and cross-brand cooperation with more than 20 organizations. 3. Responsible for organizing the influencer team and make brand impressions popular as an industrial leader. 4. Successfully build up brand image from 0 to 1 that bounce out of the frame of selling goods. 1. Make the brand's global reputation ranking the top three in the industry, reaching million-scale audiences every month. 2. Organize magazine cooperation and cross-brand cooperation with more than 20 organizations. 3. Responsible for organizing the influencer team and make brand impressions popular as an industrial leader. 4. Successfully build up brand image from 0 to 1 that bounce out of the frame of selling goods.



MOTI GLOBAL

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• GLOBAL MARKETING & PROJECT PLANNING LEADER

  • May 2019 - May 2020

  ► P - Defining New Products ► P - Company Showroom ► FIN - Monitoring Division Budget ► MKG - Global Events & Branding Activities Supervising ► MKG - Brand Image 1. Successfully organize 7 events in 5 countries, based on understanding of ANZ, SEA areas, to improve brand recognition and sales. Enhance brand influence on FB & IG. 2. Research market, product positioning and define new launch products for SEA, ME & EU areas. 3. Designing promotion materials (POSM), stimulating sales growth over 1.2 times. 4. Be promoted from executive to supervisor in 5 months. Monitor marketing budget & operate IG. Show less