Experience

Demand Gen Report

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Content Director, B2B Marketing Exchange

  • Apr 2023 - Present



G3 Communications

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editor

  • Oct 2015 - Apr 2023

  Hasbrouck Heights, NJ

• Features Editor

  • Oct 2016 - Oct 2019

  Hasbrouck Heights, New Jersey Writer and editor for retail, B2B marketing and sales, and account-based marketing publications: Demand Gen Report, Retail TouchPoints and ABM In Action. Coverage includes trends in marketing, sales and retail, and well as case studies, custom white papers and Ebooks, bylines, solution spotlights and more! As features editor, I am also part of the event planning team for G3's two biggest events: B2B Marketing Exchange in Arizona and the Retail Innovation Conference in NYC.

• Associate Editor

  • Jan 2016 - Oct 2016

  Hasbrouck Heights, NJ Reporter, writer and editor for the G3 Communication's online publications targeting retail, marketing and sales professionals: Retail TouchPoints, Demand Gen Report, Marketing ID and ABM In Action.



Beauty Blitz Media

• Writing and Editing

• Beauty Editor

  • Jan 2011 - Dec 2015

  New York, NY •Worked closely with staff to research, transcribe and pitch articles; •Helped establish brand integration proposals with team; •Initiated and assisted in executing photo shoots for large features including how-tos and holiday gift guides; •Built and maintained editorial & New York Fashion Week calendars; •Oversaw hiring of interns and freelancers; •Developed various DIY features, such as recreating hair accessories based off fashion runways; •Interviewed hairstylists… Show more •Worked closely with staff to research, transcribe and pitch articles; •Helped establish brand integration proposals with team; •Initiated and assisted in executing photo shoots for large features including how-tos and holiday gift guides; •Built and maintained editorial & New York Fashion Week calendars; •Oversaw hiring of interns and freelancers; •Developed various DIY features, such as recreating hair accessories based off fashion runways; •Interviewed hairstylists, makeup artists, dermatologists, as well as celebrities including Kate Hudson, Olivia Wilde and Drew Barrymore; •Oversaw bookings and production of the “Free Stuff” giveaway section; •Researched, wrote and built features and articles adhering to a tight deadline; •Provided real-time coverage of events such as New York Fashion Week and award shows; •Attended beauty press events and launches; •Built features and articles through Drupal and Ektron CMS; •Conducted photo research on Getty, Wireimage, iStockPhoto and ImaxTree; and •Helped maintain social media networks, including Facebook, Twitter, Instagram and Pinterest. *Hired as Assistant Beauty Editor upon completion of internship (Fall semester 2010). Promoted to Beauty Editor December 2013. Show less