Klaudia Guzik

Digital Marketing Project Manager / Acquisition at Staycation
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Contact Information
Location
France, FR
Languages
  • Polonais Native or bilingual proficiency
  • Anglais Professional working proficiency
  • Allemand Limited working proficiency
  • Français Native or bilingual proficiency

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Experience

    • France
    • Hospitality
    • 1 - 100 Employee
    • Digital Marketing Project Manager / Acquisition
      • Feb 2023 - Present

      The Staycation bet: create the holidays of everyday life, in exceptional hotels within reach of metro, bike or VTC. A new escape format that has already won over 600,000 users. Staycation was voted startup of the year in the B2C category among 150 startups in the Ile de France region and is the winner of the Trophée de l’innovation de l’Echo Touristique. - Assist in the management of acquisition and conversion campaigns on the various advertising platforms (Facebook, TikTok, Snap, Google Adwords, Apple Search Ads, display) - Creation and monitoring of creative briefs to create the most effective advertising content - Contribution and monitoring of the various campaigns (monitoring of KPIs and reporting) - Management and monitoring of the affiliate network. Identification of new partners with high traffic acquisition potential - Participation in the various Growth projects (launching new markets, testing new acquisition channels, CRM and loyalty campaigns) Show less

    • France
    • Government Administration
    • 700 & Above Employee
    • Chargée de mission - COVID-19 case management
      • Nov 2020 - Apr 2021

      The Circonscription des Affaires Scolaires et de la Petite Enfance (CASPE) of the 11th and 12th arrondissements is in charge of the proper functioning of the 83 schools and 50 early childhood schools in the area. - COVID cases management within a team of 3,000 officials (animation, early childhood and service personnel) in collaboration with the COVID-19 crisis unit. - Participation in the development of the PEDT (Projet Éducatif Territorial) for 2021, in collaboration with the City of Paris and the National Education. The PEDT is a collaboration tool supporting the Parisian educational policy. It recommends “strengthening the educational coherence between the school project and the extracurricular projects”. Aim: to territorialize the PEDT objectives and gouvernance. Show less

    • Switzerland
    • Chemical Manufacturing
    • 700 & Above Employee
    • Assistant Project Manager - Fine Fragrance
      • Sep 2018 - Sep 2019

      Creation and distribution of fragrances and flavors. Daily work with 5 Marketing Managers. - Participation in fragrance development projects in collaboration with Evaluators, Perfumers and Account Managers - Creation of marketing materials in response to customer briefs (search for new concepts, mood boards, olfactory descriptions, ingredient story-telling) - Study of the fragrance market and evolutions of olfactory trends (monthly analysis of the news launches in collaboration with the Evaluators and the Marketing teams of Paris and New York; projection on consumer segments) - Participation in the creation of olfactory training tools - Proactive vision : search for new ideas and inspirations, participation in the organisation of innovative events and workshops Fine fragrance clients : Coty, L’Oréal, Shiseido, Puig Mass market clients : Oriflame, Maurer & Wirtz, Rituals, Yves Rocher, L’Occitane, Avon Show less

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Assistant Product Manager - Make-up and Skin Care Development
      • Mar 2018 - Aug 2018

      Masters Colors - selective makeup brand of the Guinot Group - Participation in the development of make-up collections (product and packaging briefs, text writing, recommendations, 'ready for print') - Development of a promotional item - the Nail Polish Cracker (in collaboration with the supplier, the studio, a translation agency, the packaging and legal services) - Development of communication materials (e-mails, launch books, marketing presentations, supplier briefs) - Update of the e-training application and the web site in collaboration with the Webmaster - Conduct of qualitative studies and in-house tests - Competitive intelligence - Participation in the preparation of the 2018 International Seminar Show less

    • Germany
    • Individual and Family Services
    • 700 & Above Employee
    • Au pair
      • Feb 2017 - Jul 2017

      - Development of linguistic and cross cultural skills - Daily management of two children (6 and 8 years old) - Development of linguistic and cross cultural skills - Daily management of two children (6 and 8 years old)

    • France
    • Insurance
    • 700 & Above Employee
    • Assistant Project Manager - Operational Marketing
      • May 2016 - Jul 2016

      - Development of marketing mediums (mailings, brochures, posters) - Online orders management of sales mediums and update of the data repository (Oracle Siebel CRM, Acess) - Conduct of qualitative studies with sales representatives and competitive monitoring (mini site) - Participation in product launches meetings - Development of marketing mediums (mailings, brochures, posters) - Online orders management of sales mediums and update of the data repository (Oracle Siebel CRM, Acess) - Conduct of qualitative studies with sales representatives and competitive monitoring (mini site) - Participation in product launches meetings

    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Sales Adviser
      • Dec 2015 - Jan 2016

      - Preparation and delivery of online orders - Sale of coffee machines during the period of commercial offers and additional sales - Coffee service at the reception and in the tasting room - Preparation and delivery of online orders - Sale of coffee machines during the period of commercial offers and additional sales - Coffee service at the reception and in the tasting room

    • Laboratory technician (Microbiology)
      • Jun 2015 - Jul 2015

      - Sample Reception and Sorting - Performing manual and machine tests (Syphilis, ELISA, HIV, HCV...) - Participation in agarose gel DNA electrophoresis tests - Sample Reception and Sorting - Performing manual and machine tests (Syphilis, ELISA, HIV, HCV...) - Participation in agarose gel DNA electrophoresis tests

    • Canada
    • Consumer Services
    • Home agent
      • Dec 2011 - Dec 2011

      Intership discovery - Reception of clients - Management of remittance slips and individual/professional customer files Intership discovery - Reception of clients - Management of remittance slips and individual/professional customer files

Education

  • SKEMA Business School
    Master's degree, Marketing Digital
    2023 - 2024
  • ESPAS - Business x Biosciences
    Master's degree, Marketing
    2014 - 2019
  • Montaigne International School
    Bachelor's degree, Sciences biomédicales, général
    2011 - 2014

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