Experience

Wiener Linien

• Austria
• Urban Transit Services
• 500 - 600 Employee

• Social Media Specialist

  • Feb 2023 - Present



UNIQA Insurance Group AG

• Austria
• Insurance
• 700 & Above Employee

• Head of Channel Desk

  • Dec 2020 - Sep 2022

  - Channel and budget responsibility for communication channels (PR, events, internal communication and social media)- Management of the eight-person channel desk team- Redesign of UNIQA's communications department into a "UNIQA Media House" by adapting and implementing a Corporate Newsroom concept with the entire communication team- Co-Lead Corporate Newsroom with Head of Content Desk: Strategic and operational management of the Media House- Development and implementation of UNIQA's channel strategies and group-wide guidelines for consistent communication- Head of Content Desk - control of content production, distribution and analysis as well as distribution of work assignments; decision on preparation and prioritization of content to be communicated in the channels- Final responsibility for the format- and channel-appropriate implementation of the main topics in the channels- Communications consulting & content creation for board members- Leading editorial meetings and team workshops- Establishment and management of an editorial planning system for long-, medium- and short-term topic planning as well as for ensuring editorial workflows in the media house- Conception, implementation and direction of internal communication formats - Responsible for crisis communications Show less

• Interim Head of Communication

  • Jul 2020 - Dec 2020

  - Management of the 12-member UNIQA communications team (PR, events, internal communications, social media)- Development and implementation of the communication concept for the new corporate strategy "UNIQA 3.0"- Responsible for crisis communications

• Lead Social Media

  • Apr 2019 - Dec 2020

  - Head of UNIQA's four-person social media team- Responsible for social media strategy & budgets- Content Creation with focus on storytelling and push for video content- Conception, implementation, success monitoring and analysis of social media campaigns- Structure, setup and implementation of Employer Branding strategies with focus on LinkedIn- Coordinating Influencer Relation campaigns on the topics health, security and minimization of risks- Workshops & trainings



The Tomorrow Tribe

• Austria
• Business Consulting and Services
• 1 - 100 Employee

• Head of Content & Community

  • Jan 2017 - Mar 2019

  - Leading and developing the editorial team (4-8 people) inlcuding skill analysis,team setup and structure.- Responsible for leading and consulting national and international clients (amongst others: Austrian Airlines, Jack Daniel's, Merz Austria, Unibail Rodamco, Lancôme, Garnier, Nikon, Raiffeisen). - Developing integrated strategies as well as focus campaigns over all digital channels and touchpoints with special focus on customer experience. - Special projects regarding crisis communication, employer branding and communicative innovation.- Working with methods as Design Thinking, touchpoint hacking, community building, agile marketing, facilitation & various brainstorming techniques. - Facilitation of workshops & trainings. Show less

• Editor Social Media

  • May 2016 - Jan 2017



the Lounge interactive design GmbH

• Advertising Services
• 1 - 100 Employee

• Social Media / Content / Project Manager

  • Jan 2012 - Apr 2016

  - In charge of developing and establishing the Social Media Marketing branch of the company - Social Media strategy & content development for companies such as Austrian Wine Marketing and Arge2Rad - Content creation & management for websites such as nestroypreis.at - Project management for events and film productions; clients included SPÖ Rathausclub, Arge2Rad - Social Media coach and project coordinator for future-spirit.at, a initiative to facilitate social projects of teenagers - In charge of developing and establishing the Social Media Marketing branch of the company - Social Media strategy & content development for companies such as Austrian Wine Marketing and Arge2Rad - Content creation & management for websites such as nestroypreis.at - Project management for events and film productions; clients included SPÖ Rathausclub, Arge2Rad - Social Media coach and project coordinator for future-spirit.at, a initiative to facilitate social projects of teenagers



Die Ganze Woche

• Wien

• Editor

  • Dec 2008 - Nov 2011

  - Editor at Austria's biggest weekly newspaper - In charge of four main sections: Portraits, "Lebensart", Society and Entertainment - Editor at Austria's biggest weekly newspaper - In charge of four main sections: Portraits, "Lebensart", Society and Entertainment