Marketing Director

• Apr 2019 - Present

Koda Digital is a high-touch healthcare marketing agency. My role is to build an inspiring vision and direction of marketing for the agency itself as well as each of its clients to achieve our goals. My success is due to my leadership - and by setting clear and challenging goals for my team. My ultimate goal is inspiring them to reach their potential to accomplish organizational needs. Responsibilities: High level marketing plans -Marketing vision -Competitive analysis -Marketplace research -Pricing -Promotions -Sales and promotions forecasting -Product line analysis -Target customer definitions -Customer personas / profiles -Brand guidelines Specific marketing strategy services -Lead generation funnels -SEO strategy -Google Ads, YouTube Ads, BingAds, Facebook Ads, LinkedIn Ads -Marketplace guidance -Customer review strategy -Full-funnel email marketing strategy -Social media strategy: Facebook, Twitter, Instagram, LinkedIn, Pinterest -Google Analytics: dashboards, A/B testing, reporting, conversion funnel analysis “We transform medical practices into market leaders.” Show less

Chief Marketing Officer (CMO)

• Mar 2021 - Feb 2022

-Increased sales through improvement of several key areas -Created and executed an e-commerce strategy for a beauty company -Led their Amazon PPC to success to achieve profitable returns -Developed and implemented SEO, significant SERP improvement on top pages -Reworked their newsletter and e-commerce email campaigns and drip campaigns -Guided their executive team on business decisions to improve their products and brand -Increased sales through improvement of several key areas -Created and executed an e-commerce strategy for a beauty company -Led their Amazon PPC to success to achieve profitable returns -Developed and implemented SEO, significant SERP improvement on top pages -Reworked their newsletter and e-commerce email campaigns and drip campaigns -Guided their executive team on business decisions to improve their products and brand

Board Member | Marketing Co-Chair

• Sep 2018 - Jun 2020

-Co-chair for the marketing team at an independent Pre-K through 8th grade school. -Increased enrollment through marketing improvements two years in a row -Launched a new website, created new content, and improved Google Ads performance -Co-chair for the marketing team at an independent Pre-K through 8th grade school. -Increased enrollment through marketing improvements two years in a row -Launched a new website, created new content, and improved Google Ads performance

Director of Marketing

• Jun 2016 - Feb 2019

westinghouseoutdoorpower.commwedealers.comdigtnt.comtracksandtires.com

Marketing Analyst

• Feb 2016 - Jun 2016

Digital Marketing Team Leader

• Mar 2013 - Dec 2015

-Managed all paid ad campaigns including Search Engine Marketing and Product Listing Ads-Provided analytics insights and reports for all departments including the Executive Team-Managed a diverse team of specialists: Art Director, UX/UI, Social Media, Designers, and Interns-Developed and implemented SEO strategy, research new updates to major search engines-Performed on-site testing to provide optimal User Experience-Executed multi-tiered email campaign-Created quarterly marketing themes with my team Show less

Digital Marketing Analyst

• Aug 2012 - Mar 2013

GM | Grassroots Marketing

• Aug 2010 - Feb 2012

-Responsible for all sales growth and grassroots marketing for a single locations. -My crew excelled and earned 6 promotions among them in my final year with the company-We were nominated by our Regional Manager to achieve Restaurateur status, Chipotle's most important award

Apprentice

• Sep 2009 - Aug 2010

Consumer Banking Representative

• Aug 2008 - May 2009

-Provided recommendations to banking customers on new products and investment opportunities -Performed banking transactions -Received an award for Exceptional Customer Service -Provided recommendations to banking customers on new products and investment opportunities -Performed banking transactions -Received an award for Exceptional Customer Service