Experience

Bravery Group
• United States
• Business Consulting and Services
• 1 - 100 Employee
• Independent Consultant

  • Jan 2023 - Present


Independent

• Uganda
• International Trade and Development
• 1 - 100 Employee

• Digital Marketing Consultant

  • Jul 2018 - Present

  Atlanta Metropolitan Area Driving digital transformation through the creation of cost-effective customer acquisition capabilities as well as online customer service platforms. Launched digital account opening capabilities for Sterling National Bank, leading to significant customer growth with reduced acquisition and servicing costs than via full-service branches. Designed, launched and managed a platform to radically transform the online college application experience, leading to material improvements in… Show more Driving digital transformation through the creation of cost-effective customer acquisition capabilities as well as online customer service platforms. Launched digital account opening capabilities for Sterling National Bank, leading to significant customer growth with reduced acquisition and servicing costs than via full-service branches. Designed, launched and managed a platform to radically transform the online college application experience, leading to material improvements in conversion rates, enrollments, acquisition costs and call center costs to support applicants throughout the process. Show less



The Hartford

• United States
• Financial Services
• 700 & Above Employee

• VP Digital Strategy

  • Apr 2017 - Jul 2018

  Hartford, Connecticut Area Responsible for digital strategy in the Personal Lines business unit of The Hartford. Led the design and build of a new digital acquisition experience for auto & home insurance. Championed a segmented experience to streamline the experience and increase conversion rates for high-value prospects. Designed systems and processes to automate underwriting verification processes online, significantly improving customer experience and increasing conversion rates.



Bank of America Merchant Services

• United States
• Financial Services
• 300 - 400 Employee

• SVP Digital Strategy, Small Business Marketing and Marketing Analytics

  • May 2015 - Apr 2017

  Atlanta, GA Develop and execute digital strategy across the merchant services business, driving acquisition and retention activities in ecommerce and sales channels. Responsible for customer acquisition and retention across the small business segment. Beat lead volume plan by 10% and increased lead quality by 70%, all while cutting advertising spend by 30%. Design and manage the marketing analytics and research teams with the goal of leveraging data to drive innovation, marketing… Show more Develop and execute digital strategy across the merchant services business, driving acquisition and retention activities in ecommerce and sales channels. Responsible for customer acquisition and retention across the small business segment. Beat lead volume plan by 10% and increased lead quality by 70%, all while cutting advertising spend by 30%. Design and manage the marketing analytics and research teams with the goal of leveraging data to drive innovation, marketing prioritization and optimization. Show less



GE Capital

• United States
• Financial Services
• 700 & Above Employee

• VP Commercial Analytics and Digital Strategy

  • Aug 2014 - May 2015

  Chicago, IL Drive digital strategy for GE Capital commercial leasing and lending businesses. Lead the data management and analytics teams responsible for CRM data, sales deployment and marketing analytics across all GE Capital Americas leasing and lending businesses. Develop and manage global CRM (Salesforce.com) as well as all sales technology, including mobile platforms to support sales.

• Marketing Leader - GE Capital Bank

  • Jun 2012 - Aug 2014

  Chicago, IL Built the marketing organization and website for a startup online bank (www.GECapitalBank.com). Launched the business in 7 months and beat the 1st-year marketing plan ahead of schedule and under budget. Grew the business rapidly via a scientific approach to testing, measuring and refining media tactics and user experience. Recognized in Money Magazine’s “Best Banks” issue less than 5 months after launch.



[x+1]

• Online and Mail Order Retail

• Senior Director, Client Solutions

  • Jan 2010 - May 2012

  Consulting, sales, and account management for a leading digital marketing technology company, specializing in display ad targeting and site personalization. Worked with a variety of clients, including FedEx, Discover Financial Services, CCP Games, Capital One and Travelers Insurance. Led marketing initiatives including global expansion for a key client, mobile geotargeting, multi-channel synchronization, attribution, cross-sell, and remarketing.



K Square Interactive, LLC

• President

  • Aug 2007 - May 2012

  Internet Marketing consulting to financial services and retail businesses. Services include marketing strategy development, search engine marketing, website optimization, web analytics, and online/offline integration. Built the marketing organization for Discover Bank, including design of marketing strategy, development of a best-in-class website, and launch of marketing tactics including search engine marketing, display advertising, email marketing, and multivariate testing of various… Show more Internet Marketing consulting to financial services and retail businesses. Services include marketing strategy development, search engine marketing, website optimization, web analytics, and online/offline integration. Built the marketing organization for Discover Bank, including design of marketing strategy, development of a best-in-class website, and launch of marketing tactics including search engine marketing, display advertising, email marketing, and multivariate testing of various elements on key landing pages. Show less



Innovectra Corporation

• Taiwan
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Vice President - Search Engine Marketing

  • Feb 2007 - Aug 2007

  Innovectra is a leader in local search marketing and Internet Yellow Pages (IYP). LeadStream, a business unit of Innovectra, is an Internet lead generation service, providing leads to small and medium-sized businesses within specific verticals. In addition, Innovectra offers site development and traffic generation for Yellow Pages publishers nationwide. Responsible for traffic generation to targeted landing pages and conversion of web traffic into qualified leads for local… Show more Innovectra is a leader in local search marketing and Internet Yellow Pages (IYP). LeadStream, a business unit of Innovectra, is an Internet lead generation service, providing leads to small and medium-sized businesses within specific verticals. In addition, Innovectra offers site development and traffic generation for Yellow Pages publishers nationwide. Responsible for traffic generation to targeted landing pages and conversion of web traffic into qualified leads for local businesses. Includes paid-placement and organic search engine marketing, landing page design and optimization, and product innovations to deliver exceptional value to local businesses everywhere. Show less



GMAC Insurance

• United States
• Insurance
• 1 - 100 Employee

• Vice President-Internet Marketing

  • 2002 - 2006

  Built the marketing organization for GMAC Insurance, a nationwide auto and home insurance provider. Primary role was customer acquisition and retention to hit goals for growth, premium, and acquisition cost. Activities included search engine marketing, affiliate marketing, email prospecting, user interface design, website optimization.

• Director - Marketing

  • 1999 - 2002

  Conducted consumer research leading to new brand position. Managed name change from "National General Insurance" to "GMAC Insurance". Direct mail development / management. Sports sponsorships / Event marketing.