Kenneth Ahrens
Director Of Affiliate Marketing at Reach Financial- Claim this Profile
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Bio
Jimmy Lipham
I worked with Kenny for 3 years at RateGenius (later, The Savings Group) mostly doing third party affiliate integrations. Whether it was a behemoth affiliate or a small one, Kenny always treated them with the utmost respect and gave them the time they deserved. Since I was the technical arm of the company, Kenny was often the liaison to our third party integrators. As we rolled out a system that oftentimes had breaking or annoying changes, Kenny was always patient and very quick to communicate to third parties what needed to be done. He was also quick to communicate back to us any potential issues he or affiliates saw, and offered his input to make things better overall. I cannot recommend him highly enough.
Kevin Melson
I've had the pleasure of working with Kenny for some time. He's a hard worker and great person to have in the office. He's added value to our company by establishing partnerships with affiliates and he's constantly exploring new leads to expand our business further.
Jimmy Lipham
I worked with Kenny for 3 years at RateGenius (later, The Savings Group) mostly doing third party affiliate integrations. Whether it was a behemoth affiliate or a small one, Kenny always treated them with the utmost respect and gave them the time they deserved. Since I was the technical arm of the company, Kenny was often the liaison to our third party integrators. As we rolled out a system that oftentimes had breaking or annoying changes, Kenny was always patient and very quick to communicate to third parties what needed to be done. He was also quick to communicate back to us any potential issues he or affiliates saw, and offered his input to make things better overall. I cannot recommend him highly enough.
Kevin Melson
I've had the pleasure of working with Kenny for some time. He's a hard worker and great person to have in the office. He's added value to our company by establishing partnerships with affiliates and he's constantly exploring new leads to expand our business further.
Jimmy Lipham
I worked with Kenny for 3 years at RateGenius (later, The Savings Group) mostly doing third party affiliate integrations. Whether it was a behemoth affiliate or a small one, Kenny always treated them with the utmost respect and gave them the time they deserved. Since I was the technical arm of the company, Kenny was often the liaison to our third party integrators. As we rolled out a system that oftentimes had breaking or annoying changes, Kenny was always patient and very quick to communicate to third parties what needed to be done. He was also quick to communicate back to us any potential issues he or affiliates saw, and offered his input to make things better overall. I cannot recommend him highly enough.
Kevin Melson
I've had the pleasure of working with Kenny for some time. He's a hard worker and great person to have in the office. He's added value to our company by establishing partnerships with affiliates and he's constantly exploring new leads to expand our business further.
Jimmy Lipham
I worked with Kenny for 3 years at RateGenius (later, The Savings Group) mostly doing third party affiliate integrations. Whether it was a behemoth affiliate or a small one, Kenny always treated them with the utmost respect and gave them the time they deserved. Since I was the technical arm of the company, Kenny was often the liaison to our third party integrators. As we rolled out a system that oftentimes had breaking or annoying changes, Kenny was always patient and very quick to communicate to third parties what needed to be done. He was also quick to communicate back to us any potential issues he or affiliates saw, and offered his input to make things better overall. I cannot recommend him highly enough.
Kevin Melson
I've had the pleasure of working with Kenny for some time. He's a hard worker and great person to have in the office. He's added value to our company by establishing partnerships with affiliates and he's constantly exploring new leads to expand our business further.
Credentials
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Series 24
FINRASep, 1998- Sep, 2024 -
Series 63
FINRADec, 1993- Sep, 2024 -
Series 7
FINRADec, 1993- Sep, 2024 -
Series 9 and 10
FINRANov, 1997- Sep, 2024
Experience
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Reach Financial
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United States
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Financial Services
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1 - 100 Employee
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Director Of Affiliate Marketing
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Aug 2022 - Present
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Guaranteed Rate
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United States
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Financial Services
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700 & Above Employee
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Head of Affiliate Marketing
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2021 - 2022
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The Savings Group
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Director Of Affiliate Marketing
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2018 - 2021
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Red Ventures
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United States
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Technology, Information and Internet
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700 & Above Employee
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Director, Partnership Development at CreditCards.com (A Red Ventures Company)
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2011 - 2018
Responsible for the growth strategy, execution, and optimization for this $1.4 billion personal finance aggregator. Deploy expertise in relationship building, product management, quantitative research, and leadership to achieve optimal ROI. Manage cross-functional internal teams and major banking relationships to achieve revenue goals. Responsibilities include: Relationship Management Operational Leadership Business Development Affiliate Management Product Management Transformational Leadership Cross-functional Leadership Team Management
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Essilor
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Medical Equipment Manufacturing
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Sr. Manager - Acquisition Marketing, Luxury Eyewear - FramesDirect.com
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2010 - 2011
Responsible for the strategy, measurement, execution, and optimization of the acquisition funnel for this $1 billion US manufacturer’s eCommerce division. Deploy expertise in quantitative research, marketing, conversion optimization and leadership to achieve optimal ROI. Measures, analyzes and optimizes online marketing programs and conversion paths. Managed internal teams and external agencies to achieve revenue goals. Responsibilities included: Managed partnerships with brands such as Prada, Versace, Dolce & Gabbana, Ray-Ban, Maui Jim and Oakley. Analyzed performance of acquisition funnel and identified areas of improvement, including digital strategy and UX; proposed strategic initiatives based on extensive quantitative research and A/B testing results. Drove cross-functional teams including senior management, IT, and marketing/creative teams to execute proposed strategies; lead affiliate marketing team with 2 direct reports. Results included dramatically improved sales of a multi-brand product line by 360% in only 4 months – an increase of 91% over FY 2009; plan included SEO, SEM, affiliate, and email marketing strategies.
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TradeOptimizer Group Inc
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Capital Markets
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1 - 100 Employee
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General Manager - Equity Trading Operations
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2008 - 2010
Responsible for directing daily trading operations and risk management for this technology firm that specialized in automated equity trading models for a multi-billion-dollar quant fund. Reported to Founder/CEO. Maintained positive returns for every quarter during tenure, including the extremely down-market conditions of 2008 and 2009. Realized ~10% annualized gains. Responsible for directing daily trading operations and risk management for this technology firm that specialized in automated equity trading models for a multi-billion-dollar quant fund. Reported to Founder/CEO. Maintained positive returns for every quarter during tenure, including the extremely down-market conditions of 2008 and 2009. Realized ~10% annualized gains.
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Director – Business Development
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2006 - 2008
Managed the planning and execution of online marketing campaigns and acquisition funnel management for this start-up marketing/technology agency's owned and operated properties. Responsibilities included: Creation, execution, and optimization of the acquisition funnels for 3 online businesses. Implemented strategies included digital, SEO, paid search and email. Transformed critical marketing initiatives from quasi-immeasurable to measurable growth drivers; actively managed, tracked and reported on weekly/monthly/automated campaigns; acquired expertise on email, SEM, and A/B testing for maximum ROI. Increased affiliate revenues 47% within 6 months through effective relationship management and innovative incentive strategies, and 37% increase in overall revenues from 2006-2008.
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Charles Schwab
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United States
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Financial Services
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700 & Above Employee
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Sr. Manager - Marketing & Business Development
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1998 - 2006
Oversaw all aspects of B2B marketing initiatives to maximize sales of cutting-edge stock trading software. Closely analyzed brand performance, competitive dynamics and product trends in rapidly-changing marketplaces. Interacted with key sales and marketing teams to facilitate online marketing strategies and revenue-driving technology enhancements. Responsibilities included: Drove Product and GTM strategy for Charles Schwab’s options trading platform (now StreetSmart Edge, see https://www.schwab.com/options) Aggressively expanded active trader-driven revenue by 21% over 3 years via partnerships Identified, negotiated, managed and optimized critical partnerships instrumental in growing assets and revenues. Facilitated introductions which led to $500MM acquisition of CyBerCorp, Inc. by Charles Schwab Corp. As Sales Manager, led a team of 8 direct reports a 23x growth in customer base and 400% growth in revenues in 18 months. As Sales Representative, recognized as top performer in 1998 and 1999.
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Senior Trader
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1997 - 1998
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Fidelity Investments
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United States
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Financial Services
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700 & Above Employee
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Senior Trader
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1993 - 1997
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Education
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Austin College
BA, Marketing, Finance -
The Alexander School
Community
