Jetto Kalavadakken

Associate Team Lead at Digital Matter
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Contact Information
us****@****om
(386) 825-5501
Location
ZA
Languages
  • English Native or bilingual proficiency
  • Hindi Limited working proficiency
  • Malayalam Limited working proficiency
  • Tamil Elementary proficiency
  • Sesotho Elementary proficiency

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Warren Kings

Ever cool, calm and collected Jetto is a consummate professional in the workplace. Rarely have I met someone this reliable and exceptionally talented in technical SEO and marketing prowess. As a leadership figure, Jetto always has a clear idea of what needs to be done and is able to inspire his team to action with clarity and aplomb. Jetto Kalavadakken gets it done, every time.

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Credentials

  • Become an SEO Expert
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Learning Google Data Studio for Marketers
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Marketing: Conversion Rate Optimization
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Master Digital Marketing
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Programmatic Advertising Foundations
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • Working Remotely
    LinkedIn
    Mar, 2020
    - Nov, 2024
  • Learning Google Tag Manager
    LinkedIn
    Feb, 2020
    - Nov, 2024
  • Advertising on Facebook: Advanced
    LinkedIn
    Jun, 2019
    - Nov, 2024
  • Become a Social Media Marketer
    LinkedIn
    Jun, 2019
    - Nov, 2024
  • Google Ads (AdWords) Essential Training
    LinkedIn
    Jun, 2019
    - Nov, 2024
  • Growth Hacking Foundations
    LinkedIn
    Jun, 2019
    - Nov, 2024
  • Online Marketing Foundations
    LinkedIn
    Jun, 2019
    - Nov, 2024
  • SEO Foundations
    LinkedIn
    Jun, 2019
    - Nov, 2024
  • Sketch Essential Training: The Basics
    LinkedIn
    Jun, 2019
    - Nov, 2024
  • Social Media Marketing Foundations
    LinkedIn
    Jun, 2019
    - Nov, 2024
  • Shane Snow on Storytelling
    LinkedIn
    Feb, 2019
    - Nov, 2024
  • B2B Foundations: Social Media Marketing
    LinkedIn
    Jan, 2019
    - Nov, 2024
  • Learning Digital Business Analysis
    LinkedIn
    Jan, 2019
    - Nov, 2024
  • Spying with SEO Tools
    LinkedIn
    Jan, 2019
    - Nov, 2024
  • Advertising on Facebook
    LinkedIn
    Jul, 2018
    - Nov, 2024
  • Google Analytics Essential Training (2017)
    LinkedIn
    May, 2017
    - Nov, 2024
  • Advanced Branding
    LinkedIn
    Aug, 2016
    - Nov, 2024
  • Become a Digital Marketer
    LinkedIn
    Apr, 2016
    - Nov, 2024
  • google analytics
    Google
    Sep, 2018
    - Nov, 2024
  • Google Analytics: Spam Proofing
    Lynda.com
    Dec, 2018
    - Nov, 2024
  • Learning PowerPoint (Office 365)
    Lynda.com
    Nov, 2018
    - Nov, 2024
  • Strategic Thinking
    LinkedIn
    Nov, 2018
    - Nov, 2024
  • Longtail SEO Keyword Research: Rank Page 1 in Google Easily
    Udemy
    Feb, 2018
    - Nov, 2024
  • Longtail SEO keyword research
    Udemy
    Feb, 2018
    - Nov, 2024
  • Become an SEO Expert
    Lynda.com
    Apr, 2016
    - Nov, 2024
  • Complete SEO Training With Top SEO Expert Peter Kent!
    Udemy
  • The Complete SEO Guide to Ranking Local Business Websites
    Udemy

Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Associate Team Lead
      • Mar 2023 - Present

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Business Unit Leader
      • Apr 2021 - Present

      I increased the office's staff after taking on this position from two to ten. With a monthly budget of just over 2M, I oversee the staff members who manage the media accounts (display, search, social, and SEO campaign/account managers) and a varied portfolio of clients. Regularly taking part in hiring and searching for new candidates for the Johannesburg office.Creating personal growth for current employees to follow within the business by means of performance appraisals on a monthly basis. Proactively taking part in digital pitches for new clients. Business growth, account management, client liaison, quality assurance of strategies, advertising, reporting, and billing are part of my daily function. Show less

    • Senior Account Manager / Team Lead
      • Sep 2019 - Mar 2021

      Manage a team ( search, social & display specialist) with a portfolio of 9 clients which include industries such as technology, investments and entertainment. I was tasked with helping the team to be organised and create easy to follow processes for the team which then made it easy for senior management to follow. Weekly business reviews where client updates have to be given to senior management in terms of client performance across all channels. Creating digital strategies & pitches for RFPs that align with ATL. Creating, implementing and running a full digital marketing campaign involving multiple digital channels (strategy creation, cross channel implementation, budget planning, campaign optimisation, daily budget pacing, reporting, post campaign analysis). Ongoing research to find better channels and opportunities & presenting to clients with a strategy. Liaising with Google reps for whitelisting accounts / running mastheads. Liaise with other media owners and agencies when needed for special campaign launches. Building automated reports for internal use and to share with clients using Data Studio & Supermetrics. Researching new tech tools that can be implemented for the business and clients for marketing and other purposes. Show less

    • SEO Account Manager
      • Apr 2018 - Aug 2019

      I was part of multiple teams that managed the entire digital strategy for clients across multiple channels namely social, search and display. I was responsible for the search engine optimisation of four large clients. This included creating and executing SEO strategies for existing clients in line with their entire marketing strategy, monthly SEO reports which had to be presented to clients.I was also part of RPFs and strategies for potential new clients. I ran paid ads on Facebook for a client who launched a product in the US. I have also assisted in creating training materials for both earned and paid media which has been used to train internal staff as well as clients and their staff. Additionally I collaborated with third party companies that had tech that could benefit various tmi clients which was tested and pitched to client for approval. Show less

    • United Kingdom
    • Telecommunications
    • 100 - 200 Employee
    • SEO Team Leader
      • Apr 2017 - Mar 2018

      As SEO team leader I manage a team of 7 people which consist of 6 SEO Account managers and 1 PPC Account Manager over looking a portfolio of over 450 clients.I set up SEO briefs, audits and manage the SEO campaigns for clients and produce monthly reports. I also handle all SEO client escalations. I provide training to new team members who have little or no SEO skill up to the level of intermediate SEO proficiency. I ensure that other bOnline teams including the design, content writing and customer service teams, approximately 20 staff members, are informed about the latest and best SEO practices. Show less

    • SEO Account Manager
      • May 2016 - Mar 2017

      - Managing a portfolio of over 100 clients. Some of the main tools I used included the bOnline platform (a variation of WordPress), Google Analytics, Search Console, SemRush and SERPbook.- Understanding client expectations and making sure that they are met.

    • South Africa
    • Advertising Services
    • 200 - 300 Employee
    • Digital Content Manager
      • Nov 2015 - Apr 2016

      Used Wigroup to upload content for Shoprite and Checkers websites and mobile apps. Dealt with the client to get content from their retail management system and assigning it to other uploaders. Proofread all content before it went live. Used Wigroup to upload content for Shoprite and Checkers websites and mobile apps. Dealt with the client to get content from their retail management system and assigning it to other uploaders. Proofread all content before it went live.

    • Business Consulting and Services
    • 1 - 100 Employee
    • Health and Safety Officer
      • 2012 - 2014

      My main responsibility as a health and safety manager was to ensure healthy and safe work conditions at the company. In this capacity I coordinated with supervisors to minimise risk in the working environment and conducted safety training with employees. I also created and implemented a program to ensure that the company was compliant with local legislation. My main responsibility as a health and safety manager was to ensure healthy and safe work conditions at the company. In this capacity I coordinated with supervisors to minimise risk in the working environment and conducted safety training with employees. I also created and implemented a program to ensure that the company was compliant with local legislation.

    • Manager
      • Jun 2008 - Jun 2012

      As a manager at Jtech, I was the main point of contact between the company and its clients. My role also included understanding clients' marketing needs, which had to be translated into strategies. In addition, I would coordinate the relationship between teams to get the campaign running in a cost-efficient way. Other aspects of my role included sourcing new clients, lending a hand in maintaining stock and repairing desktops and laptops when necessary. As a manager at Jtech, I was the main point of contact between the company and its clients. My role also included understanding clients' marketing needs, which had to be translated into strategies. In addition, I would coordinate the relationship between teams to get the campaign running in a cost-efficient way. Other aspects of my role included sourcing new clients, lending a hand in maintaining stock and repairing desktops and laptops when necessary.

    • Computer Instructor
      • Jun 2007 - Jun 2012

      I taught the Microsoft Office suite to Grade 8 to 12 students. Part of my role also involved ensuring that 40 PCs were running optimally and to create exam and class timetables for the school. I taught the Microsoft Office suite to Grade 8 to 12 students. Part of my role also involved ensuring that 40 PCs were running optimally and to create exam and class timetables for the school.

Education

  • Vega School of Brand Leadership
    Honours In Strategic Brand Communication
    2015 - 2015
  • Mancosa
    Bachelors of Business Administration
    2011 - 2014
  • NOSA
    SAMTRAC, Occupational risk management in the workplace
    2012 - 2012

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