Team Lead, Customer Success

• Aug 2023 - Present

Senior Customer Success Manager, Strategic Accounts

• Nov 2021 - Aug 2023

• Serve as a passionate, day-to-day partner for strategic enterprise corporate accounts, which includes developing and executing client success plans, maintaining a deep understanding of the needs and priorities of client's Corporate Social Responsibility program, industry best practices, and how specific solution capabilities drive value. • Leverage customer sentiment data, program KPIs and analytics, product usage data, and program performance numbers to help empower client strategic decisions towards platform enablement and overall program success. Includes data management in tools such as Salesforce/Gainsight to contribute to robust metrics and reporting that benefit all client facing staff/management. • Partner with multiple internal teams including Implementation, Engineering/Product, Sales, Processing + Finance, Program + Professional Services, and Renewals to rapidly identify opportunities for strategic action resulting in additional revenue, driving progress towards outcomes, and enhancement to platforms. Show less

Associate Account Supervisor, Client Strategy

• Apr 2021 - Oct 2021

As a member of the Client Strategy team at RKD Group I had the opportunity to assist clients in making an impact in today's world! I worked with a talented team to manage the pre-campaign strategy activities including build out of testing strategies, management of project timelines, and audience selection + upkeep. I also led monthly post-campaign analysis presentations that led to future campaign recommendations. My ultimate goal was to support project efficiency and optimization while keeping the client informed on campaign strategic execution and performance. To be successful in my role, I focused on supporting multiple projects from start to finish while working in tandem with multiple internal teams including creative, data + analytics, accounting, and production teams to ensure the needs and goals of the client were met and exceeded.• Responsible for strategic planning and implementation, data management and reporting, development and maintenance of reporting mechanisms and annual plans, creative audits, and additional duties for five client accounts. • Management of internal key stakeholders such as data and analytics team, creative team, and accounting team to ensure impeccable level of customer service and account performance for all clients. • Assisted sales and marketing team in RFP/Audit process for gaining potential future clients. Show less

Account Executive

• Mar 2020 - Apr 2021

• Developed a deep understanding of each assigned client's overall multi-channel direct response marketing strategy and maintained a strong working knowledge of each organization's mission, programs, and internal and external elements impacting their work. • Managed the strategic planning and execution of direct mail cultivation program for an enterprise client that yielded approximately $51 million in 2020 revenue, a 24% increase over budgeted yearly target for the organization.• Participated in strategy build out and implementation for direct fundraising initiatives for four additional client accounts that included marketing tactics such as direct mail, direct response television, digital, and omni-channel campaigns. Show less

Yoga Instructor

• Dec 2017 - Jul 2020

• Completed 200-hour RYT® certification in November 2017. • Teaching one to two weekly vinyasa style yoga classes where I am responsible for planning classes, running front desk prior to class, selling memberships, and closing up studio following class. • Responsible for guiding students of all skill levels through planned class with goal of adjusting the form of students and monitoring student progress and growth. • Completed 200-hour RYT® certification in November 2017. • Teaching one to two weekly vinyasa style yoga classes where I am responsible for planning classes, running front desk prior to class, selling memberships, and closing up studio following class. • Responsible for guiding students of all skill levels through planned class with goal of adjusting the form of students and monitoring student progress and growth.

Graduate Intern, IT Marketing & Product Management

• May 2019 - Dec 2019

During my time as a Graduate Intern for Essilor's Commercial Solutions team I leveraged my years of marketing and campaign management experience and explored a product management role. My ten week summer internship was extended through the end of my Fall semester providing me an 8 month experience with Essilor. Overall, I saw firsthand what it takes to manage the current business environment while planning for the future of technology solutions for a large, global company with many subsidiaries and software products. • Created operational structure and workflow surrounding enhancement requests for Eye Care Professional (ECP) locator software tool that is deployed on over ten of the company’s regional and subsidiary sites. • Managed three ECP locator enhancement projects critical to launch of new Essilor of Canada marketing initiative while handling all communication with Canada marketing team and Essilor offshore development team. • Led the creation and execution of brand and website redesign plan for Essilor subsidiary, Optical Lab Software Solutions and oversaw the initiative’s deliverables against the planned timeline leading up to Vision Expo East 2020. Show less

Manager, Member Engagement

• Sep 2016 - Jun 2018

As the Manager of Member Engagement, I was responsible for connecting Chamber members to DRC resources, initiatives, and programming. I used critical thinking to identify solutions to issues impacting the experience and business challenges of our members. I oversaw member outreach, encouraging members to utilize their benefits and engage with other professionals through Chamber opportunities. • Developed, managed and retained 800 corporate relationships yielding $3 million in annual chamber revenue. • Collaborated with cross-functional teams to create, market, and track ROI of member programs including webinars, trainings, and special events that aligned with chamber strategic initiatives, economic trends and regional opportunities. • Consulted with corporations on business challenges and developed strategies that leveraged chamber brand and benefits to deliver growth, resulting in membership upgrades totaling $60,000 in 2017. • Analyzed membership trends, retention strategies and service techniques to achieve a 6% year over year membership revenue increase and 86%-member retention rate from FY16 to FY17, up from 79% in previous year. Show less

Campaign Manager, Special Events

• Aug 2015 - Sep 2016

As Campaign Manager within the Special Events Department of the NTX Chapter of LLS, I planned and executed all Special Event campaigns including Big D Climb, Saint Valentine's Day Luncheon & Fashion Show, Student of the Year, Man & Woman of the Year, and Links Fore Leukemia. I was responsible for achieving revenue goals through corporate recruitment and development as well as cultivation and stewardship of media, material, in-kind, and cash sponsorship.• Initiated multi-channel marketing strategy while simultaneously managing traditional strategies for four existing campaigns and two new campaigns, resulting in $1.8 M in annual revenue in FY16 and increase of $200,000 from FY15.• Implemented marketing, brand, and event strategy surrounding the addition of two new campaigns in DFW market, increasing gross revenue by $675,000 over previous fiscal year.• Cultivated corporate sponsorship and donor pipeline through cold calling, networking, and prospecting events while managing current corporate, community, and individual partnerships that totaled up to 80% of revenue for campaigns.• Led two advisory committees comprised of regional executives and assisted them in leveraging their contacts to increase corporate event sponsorship, resulting in 58% sponsorship growth over previous fiscal year. Show less

Campaign Specialist, Special Events

• Jul 2014 - Aug 2015

• Managed planning, logistics, and marketing of four campaigns, resulting in $1.5m and exceeding $850,000 departmental revenue goal.• Implemented strategy surrounding the addition of a new campaign in DFW market, increasing gross revenue by $675,000 over previous fiscal year.

Event & Volunteer Coordinator

• Jul 2013 - Feb 2014

As the Event and Volunteer Coordinator, I assisted with all aspects of event coordination for the bowl including Volunteer Orientation and Appreciation Party, Pigskin Preview Luncheon, Million Dollar Shootout (hole-in-one contest), annual sponsor golf tournament, Team Announcement Party, Kickoff Luncheon, Riverwalk Pep Rally, sponsor and pre-game parties, interactive pre-game fan area, and more. I was responsible for all aspects of the bowl's team hospitality including VIP gifting, hospitality room management and the bowl's Personal Concierge program. I also managed approximately 300 volunteers alongside 20+ annual events. • Developed and executed strategy for six large brand events while managing team of 300+ volunteers for 21st Alamo Bowl with attendance of 65,900, the 2nd highest attendance in game history. • Facilitated team hospitality including coordination of regional tourism groups and elevated customer experience for participating teams and guests during bowl week. • Assisted with the preparation and completion of the bid and site visit for San Antonio to host the 2017 College Football Playoff National Championship. Show less