Experience

The Arena Group

• United States
• Technology, Information and Media
• 100 - 200 Employee

• SPORTS ILLUSTRATED, Midwest Sales Director

  • Jan 2019 - Present

  • Build strategic partnerships with Midwest clients and agencies to create custom branding and performance solutions that drive brand awareness, engagement and purchase intent • Serve as the voice of the client internally and of The Arena Group externally, acting as the trusted voice for over 180+ digital sites while bringing insights into creative strategy and marketing programs • Negotiated, developed and managed exclusive Purina Pro Plan It All Starts Here multi-media custom branded partnership inclusive of 3X custom video pieces featuring Bradley Beal, Nastia Liukin and Tony Hawk, with media plan elements pushed out via digital, social, mobile and print • Led and developed companywide programmatic relationships in the Midwest market to expand programmatic client portfolio



Meredith Corporation

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Midwest Director Food & Wine, Travel & Leisure, Departures

  • May 2018 - Oct 2018

  • Sold more than $2M in multi-platform advertising solutions in just 5 months for 25+ brands in 5 states in the Midwestern Territory • Sold more than $2M in multi-platform advertising solutions in just 5 months for 25+ brands in 5 states in the Midwestern Territory



Time Inc.

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Account Director, Food/Beverage/Spirits Vertical

  • Aug 2016 - May 2018

  • Developed print, digital, mobile, social media, video, custom content, and event marketing solutions for high profile brands including Beam Suntory (Jim Beam, Hornitos, Makers Mark), Gatorade and Molson Coors brands (Blue Moon, Coors Light, Miller Lite) • Secured $4M+ in ongoing annual revenues by selling an exclusive Blue Moon beer sponsorship for the premier epicurean Food & Wine Aspen Classic event in Aspen • Drove more than $12M in annual revenues YOY • Negotiated the greatest investment spend level multi-media custom content and activation partnership for SI between Gatorade, SXSW, and Sports Illustrated worth up to $2.7M • Developed exclusive Coors Light VR partnership inclusive of 3X custom content VR video pieces distributed on SI O&O and Molson Coors channels; as well as corresponding first ever sponsored Augmented Reality Sports Illustrated cover activation • Grew the Beam Suntory spirits account revenues over 700% by breaking new business opportunities in partnership with 4 internal Time Inc. titles • Achieved 100% YOY growth for the Brown-Forman account by breaking Jack Daniels digital business Time Inc. brands: People, Sports Illustrated, Entertainment Weekly, InStyle, Time, Fortune, Real Simple



Sports Illustrated

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• SPORTS ILLUSTRATED, Franchise Sales Manager

  • Sep 2011 - Aug 2016

  • Led digital and print marketing initiatives for some of the largest Midwest accounts including: Beam Suntory, Kraft, Mars/Wrigley, Molson Coors, P&G, Target • Doubled revenues for the Chicago, Cincinnati, Minneapolis, and Wisconsin Territory by identifying and developing new business opportunities for 29 brands • Delivered 247% of annual sales goal which was the highest in Sports Illustrated history • Drove $2.7M in print, video, digital, mobile, social, in-store and event activation partnerships for Target via Sports Illustrated Swimsuit, the biggest investment spend from one advertiser in Sports Illustrated Swimsuit history, representing the first ever, Sports Illustrated Swimsuit female targeted content which was brought to life in-book, online in-store and experiential activation in South Beach, FL at SI Swimsuit annual event. Partnership earned Haworth Marketing + Media agency Adweek's 2012 Media Plan of the Year • Doubled P&G revenues by selling in strategic marketing partnership platforms at high client and agency levels to Braun, Gillette, Old Spice and Tide • Increased YOY revenue 30% for Jack Links through a native 4X part custom content video series • Captured $750K new digital business resulting 100% revenue growth for Nestle by negotiating a DiGiorno + Peter King MMQB Rise to the Occasion custom content digital partnership • Doubled Molson Coors overall YOY investment in just one year’s time • Finished FY16 at 221% of $6 MM annual quota, earning the SI “Hustle” award for on-boarding 12 new accounts in one year



InStyle

• Book and Periodical Publishing
• 200 - 300 Employee

• INSTYLE, Midwest Manager

  • Jan 1997 - Sep 2011

  • Managed CPG and retail accounts in Chicago, Minneapolis, Tennessee, and Wisconsin territory including brands such as Aveda, General Mills, Hormel, K-mart, Kraft, Nordstrom, P&G, SC Johnson, Sears, Wrigley, and Target, resulting in over $10M+ revenue annually • Grew overall revenues YOY 25% by capturing #1 Share of Market in Midwest advertising spend within the Fashion category • Developed an SC Johnson and Target in-store credit card redemption program partnership resulting in most successful SC Johnson redemption program to date at the time



Time Inc.

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• COOKING LIGHT, Sr. Account Executive

  • Jan 1995 - Jan 1997



Sassy

• Account Executive, Sassy

  • Mar 1993 - Jan 1995

  • Developed and managed Midwest territory consisting of 12 states plus Texas, generating over $2.5M+ in print and sponsorship new business revenue YOY • Sold key partnerships to Kimberly Clark and Vidal Sassoon as Official Marketing Partners for Sassiset Girl In America platform event, generating $500K print and sponsorship revenue • Developed and managed Midwest territory consisting of 12 states plus Texas, generating over $2.5M+ in print and sponsorship new business revenue YOY • Sold key partnerships to Kimberly Clark and Vidal Sassoon as Official Marketing Partners for Sassiset Girl In America platform event, generating $500K print and sponsorship revenue



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Assistant Media Planner

  • Sep 1991 - Mar 1993