Kishan S.

Managing Director at Analytico Asia
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG
Languages
  • English Native or bilingual proficiency
  • Tamil Native or bilingual proficiency
  • Chinese Elementary proficiency

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Michael Cornwell

Kishan's combination of real strategic thinking, broad knowledge in the digital space and excellent work ethic set him apart in his field. Having worked with him to deliver and highlight value to a range of clients across SEA, as well as structure commercially sound proposals for complex deals, he's shown himself to be someone who is dynamic enough to play both account management and business development roles at the same time. He's constantly looking for better ways to get things done and will always come to the table with ideas and suggestions on how to evolve the status quo. As a natural self-starter, he's always looking for opportunities to broaden his knowledge and experience and will be the first to put his hand up for speaking slots and webinars etc. I look forward to working with him again in the future.

Richa Bhasin

Kishan’s passion towards his work is unmatchable. He is always eager to try new tools to better the value proposition. Always working towards the betterment of his company and client's and making the plan a success. This is Kishan’s forte. He worked to help build out Social Delivery for Amobee. A persistent and sincere professional with an unconventional mindset to break barriers.

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Credentials

  • ACLP (WSQ Advanced Certificate in Learning and Performance)
    Institute for Adult Learning Singapore
  • Big Data and Machine Learning
    Amazon Web Services (AWS)
  • Business and Data Analytics
    Boston Consulting Group (BCG)
  • Google Analytics, Search, Display, Video & Dynamic Creatives
    Google
  • Government on Commercial Cloud (GCC)
    GovTech Singapore
  • Marketing Analytics: Marketing Measurement Strategy
    University of California, Berkeley
  • NACE - Effective Coaching for Workplace Trainers
    National Centre of Excellence for Workplace Learning (NACE)
  • NACE - Training Needs and Skills Gap Analysis
    National Centre of Excellence for Workplace Learning (NACE)
  • NACE - Workplace Learning Blueprint Development
    National Centre of Excellence for Workplace Learning (NACE)

Experience

    • Singapore
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Managing Director
      • 2021 - Present

      At Analytico Asia, we believe in simplifying data automation by offering customised data services that meet your required scope, timeline and budget. Achievements include delivering up to 50% savings in costs and time for our clients. We have also clocked at least 90% accuracy for all the data models that we have built to date. Reach out to us at hello@analytico.asia to learn more. At Analytico Asia, we believe in simplifying data automation by offering customised data services that meet your required scope, timeline and budget. Achievements include delivering up to 50% savings in costs and time for our clients. We have also clocked at least 90% accuracy for all the data models that we have built to date. Reach out to us at hello@analytico.asia to learn more.

    • United States
    • Animation and Post-production
    • 1 - 100 Employee
    • Senior Lead Instructor, Data Science & Data Analytics
      • 2021 - Present

      Coaching, mentoring and inspiring the next generation of Data Scientists, Data Analysts and Data Engineers Achievements include recording an average Net Promoter Score of +80 (Excellent Category) and the highest ever NPS for a GA Immersive course Coaching, mentoring and inspiring the next generation of Data Scientists, Data Analysts and Data Engineers Achievements include recording an average Net Promoter Score of +80 (Excellent Category) and the highest ever NPS for a GA Immersive course

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Regional Head, Southeast Asia
      • 2019 - 2021

      Managed business growth and day-day operations of the regional business. Achievements include increasing YoY revenue from regional clients by 25% - 200%. Developed data-driven audience solutions for customers that increased e-commerce conversion rates by 200% and reduced paid advertising costs by 30%. Drove reporting standardization across various markets, channels and tools to ensure a unified customer view through BI & Analytics reporting tools. Developed strategies for effective data analysis and reporting as well as define relevant metrics and data sources. Ensured analytics results drive consumer experience and business impact and help clients to achieve their sales plans. Contributed to customers’ digital GTM strategy by providing the data stories for achieving sales targets, future consumer experiences and business performance enhancements. Built end-to-end reporting solutions that deliver holistic 360-degree insights about eCommerce performance. Supervised the delivery of digital analytics services including site optimization, analytics implementation, database integration, marketing attribution, tag management to clients. Engaged stakeholders on the value and use of digital analytics to define goals, measure appropriate KPIs, monitor performance and derive trends and opportunities. Collaborated with internal teams and external partners to create and deliver best-in-class data-driven marketing campaigns, content and user experiences. Led the measurement of customers' content and e-commerce performance on digital platforms by performing advanced analysis using Google Analytics, Data Studio, R, Python among other tools. Deep-dived into digital data to understand bottlenecks in certain customer journeys and providing actionable insights for clients for increasing customer retention and transaction rates. Show less

    • Singapore
    • Advertising Services
    • Founder & Head of Digital
      • Jun 2017 - Dec 2020

      ThinkSocial Asia is a Singaporean marketing analytics start-up focused on Asia. ThinkSocial Asia aims to deliver data-driven marketing solutions and consulting services to brands to help them achieve their business goals based on Asian consumer insights, regional trends and success stories.

    • Founder & Head of Engineering
      • Apr 2008 - May 2017

      Developed e-commerce websites, mobile apps and custom tools for clients that integrated data from various sources using API calls among other coding techniques. Planned and produced video content for various projects.

    • Czechia
    • Advertising Services
    • 100 - 200 Employee
    • SMB Accounts Lead, Asia Pacific
      • Jan 2018 - Apr 2019

      Developed and maintained excellent client relationships, so clients renew their current agreement with Socialbakers and derive more value by using more of the current purchased product, and/or another product from the Socialbakers platform Achievements included tripling the recurring revenue from 2 key SMB clients within 1 year of being assigned these client accounts Exceeded customer retention and revenue growth sales targets by devising scalable sales strategies for increasing client adoption and upselling / cross-selling new products Drove customer success in their social media marketing efforts by conducting social strategy and training workshops to communicate commercial and engagement opportunities across the leading social platforms to client teams Show less

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Head of Social, Southeast Asia
      • Jan 2016 - Dec 2017

      Managed and met multi-million-dollar sales targets by up-selling on high-performing campaigns and troubleshooting issues that affect campaign delivery Achievements include smashing performance on a USD 10K FB POC campaign which influenced clients’ decision to shift their multi-million-dollar annual social ad budget to the Amobee self-serve platform, generating a new revenue stream as a result Developed and executed Amobee's social strategy and operations to ensure growth and achievement of regional business objectives Built and scaled the social campaign management and analytics teams for strategic client accounts Led a team of campaign managers to ensure paid social campaigns are deployed with 100% accuracy and delivered to meet client objectives and KPIs Trained the paid-social team and clients in the intricacies of paid social via the preparation and delivery of Social 101 workshops and monthly social newsletters Devised strategic recommendations on how sales and campaign performances can be optimized and enhanced by analyzing media plans and campaign data Show less

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Digital Insights & Planning Lead, Asia Pacific
      • 2015 - 2016

      Performed digital asset audits and identified strategic improvements for social media strategies by leveraging social listening and other reporting tools including Digimind, Sprinkler, Brandwatch, Facebook Business Manager and Google AdWords Conducted market research and delivered rich insights to account teams and clients on ways to make clients’ digital efforts more ROI-driven and aligned with what resonates with target audiences Offered periodic updates to account teams on latest advertising opportunities to enable them to strengthen new business pitches as well as to up-sell social media to existing clients Identified up-sell opportunities across assigned accounts and partnered with account directors and managers to drive incremental revenue Show less

    • Singapore
    • Higher Education
    • 700 & Above Employee
    • Data Scientist, Marketing & E-Commerce
      • 2013 - 2015

      Generated insights on the impact of online retailers' social media marketing strategies on consumer engagement and sales performance through quantitative methods (e.g. regression analysis) performed on data extracted from social media and e-commerce platforms Built automation scripts to ingest and stitch digital engagement and sales data from social and e-commerce platforms. Conducted surveys and interviews with customers and owners of SMBs to better understand consumer and advertiser behaviours. Analyzed the collected data using quantitative procedures. Proactively conduct industry-specific research, trends and analytics on the marketing challenges of online SMBs and offering insights on ways to maximize their digital marketing ROIs. Show less

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Data and Technology Analyst
      • 2008 - 2013

      Worked with MNCs including HSBC. Park Royal Hotels, VISA, and SAS as well as local SMEs like SGDragonFish to leverage on data and technology to increase profitability, time savings, and customer satisfaction among other business goals. Worked with MNCs including HSBC. Park Royal Hotels, VISA, and SAS as well as local SMEs like SGDragonFish to leverage on data and technology to increase profitability, time savings, and customer satisfaction among other business goals.

Education

  • Harvard University
    Data Science Program, Machine Learning
  • Quantic School of Business and Technology
    Master of Business Administration - MBA, Business Administration and Management, General
  • National University of Singapore
    Bachelor of Computing, First Class Honours
  • Singapore Polytechnic
    Diploma with Merit, Business Information Technology

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