Experience

Dinara

• United States
• Financial Services
• 1 - 100 Employee

• Senior Designer

  • Feb 2022 - Present

  Brooklyn, New York, United States



Freelance

• UI/UX Designer

  • Sep 2011 - Present

  LA & NYC • Turned feature concepts into thoughtful, elegant interfaces that are intuitive and understandable • Participated in end-to-end product design, including user research, wireframing, creating and using design patterns, and designing a striking interface • Created design systems and made design decisions based on qualitative and quantitative user research methods and data • Concepted, designed, developed and executed a wide range of projects for various channels including mobile… Show more • Turned feature concepts into thoughtful, elegant interfaces that are intuitive and understandable • Participated in end-to-end product design, including user research, wireframing, creating and using design patterns, and designing a striking interface • Created design systems and made design decisions based on qualitative and quantitative user research methods and data • Concepted, designed, developed and executed a wide range of projects for various channels including mobile, web, social media, email, print and trade show materials • Collaborated with product manager and dev team, using communication and project management systems such as Slack and Kanban, to define requirements and produce wireframes, user flows, interfaces and prototypes • Led teams of designers and developers and managed vendors for print and trade shows materials • Freelancing with different teams and clients, I became more flexible, adaptable and learned to evaluate team dynamics quickly Clients & Agencies: Meredith Xcelerated Marketing, Digitas Health NY, BCG Digital Ventures, TGI Fridays, CVS Health, Amgen, Merck, dupo.is, Elsevier Publishing, VolunteerMatch.com, Ornate Capital, Joe and the Juice, NEA and ACLU Show less



Digitas Health

• United States
• Advertising Services
• 700 & Above Employee

• Senior Art Director

  • Nov 2008 - Jul 2011

  Greater New York City Area • Reported to Group Creative Director/SVP • Collaborated with with design team, writers, developers and creative directors as well as account team to define, iterate and deliver innovative solutions and new business pitches • Designed and produced sites, campaigns, emails and online ads • Discussed and justified design decisions clearly, and provided effective feedback and direction to other team members • Lead small teams and projects, and partnered closely with the… Show more • Reported to Group Creative Director/SVP • Collaborated with with design team, writers, developers and creative directors as well as account team to define, iterate and deliver innovative solutions and new business pitches • Designed and produced sites, campaigns, emails and online ads • Discussed and justified design decisions clearly, and provided effective feedback and direction to other team members • Lead small teams and projects, and partnered closely with the development team to ensure accurate execution of designs Clients: Bristol-Myer Squibb and Pfizer Show less



Digitas North America

• United States
• Advertising Services
• 700 & Above Employee

• Art Director

  • Nov 2006 - Nov 2008

  Greater New York City Area Clients: IBM.com, Samsung, HSBC, TIAA-CREF, AMEX



...and company

• United States
• Advertising Services
• 100 - 200 Employee

• Designer

  • Aug 2004 - Aug 2006

  Greater Los Angeles Area • Worked closely with design team, writers, developers and creative directors as well as account team for online media and creative services for print production • Designed, produced and maintained digital and print projects • Helped support the role of the Creative in client relationships • Extended the brand identity system to all digital and print media • Worked with creative team on new business pitches



Freelance Graphic and Web Design

• United States
• Graphic Design
• 700 & Above Employee

• Freelance Designer

  • Jun 2001 - Aug 2004

  Greater Los Angeles Area • Designed, produced and maintained digital and print projects



Envision Group

• United States
• Advertising Services
• 1 - 100 Employee

• Designer

  • 1999 - 2001

  Greater Los Angeles Area Clients: Neutrogena and Isuzu Motors