Experience

LimeChat
• India
• Software Development
• 1 - 100 Employee
• Product Design lead

  • Dec 2020 - Present


leap.club

• China
• Education Administration Programs
• 1 - 100 Employee

• Android app redesign

  • Jun 2020 - Dec 2020

  - Redesigned leap.club android app UI/UX which targeted women in leadership positions through a private and community-led professional network. - Studied and developed a design system to enhance the efficiency of internal processes & collaborative workflow for 100+ screens through effective documentation and reusable components. - Employed atomic design methodology to develop a quality component library using master components & auto-layout system which enables consistency and alteration… Show more - Redesigned leap.club android app UI/UX which targeted women in leadership positions through a private and community-led professional network. - Studied and developed a design system to enhance the efficiency of internal processes & collaborative workflow for 100+ screens through effective documentation and reusable components. - Employed atomic design methodology to develop a quality component library using master components & auto-layout system which enables consistency and alteration at any stage. See library. - For consistent user experience, conducted iterative reviews for color and shade choices using Stark and color blind simulator & implemented standardized sizing to reduce confusion for developers by providing single inputs for line characteristics in a library. - Developed an app prototype of all 100+ screens that enables testing and learning along the way with a number of design iterations. Show less - Redesigned leap.club android app UI/UX which targeted women in leadership positions through a private and community-led professional network. - Studied and developed a design system to enhance the efficiency of internal processes & collaborative workflow for 100+ screens through effective documentation and reusable components. - Employed atomic design methodology to develop a quality component library using master components & auto-layout system which enables consistency and alteration… Show more - Redesigned leap.club android app UI/UX which targeted women in leadership positions through a private and community-led professional network. - Studied and developed a design system to enhance the efficiency of internal processes & collaborative workflow for 100+ screens through effective documentation and reusable components. - Employed atomic design methodology to develop a quality component library using master components & auto-layout system which enables consistency and alteration at any stage. See library. - For consistent user experience, conducted iterative reviews for color and shade choices using Stark and color blind simulator & implemented standardized sizing to reduce confusion for developers by providing single inputs for line characteristics in a library. - Developed an app prototype of all 100+ screens that enables testing and learning along the way with a number of design iterations. Show less



Circle Internet

• India
• Information Technology & Services
• 1 - 100 Employee

• Design Team Lead

  • Nov 2019 - May 2020

  - Designed promotional content for over 300 campaigns aimed at altering user behavior and perception. Was dynamically involved in conceptualizing content according to different user segments and designing respective motion posters, teasers, promotional contents, etc. See more - Responsible for PUGC & UGC content designs, automated video and graphic templates for hyper-local trends and over 30 B2B advertising partners. - Along with the tech team, designed and developed an inhouse video… Show more - Designed promotional content for over 300 campaigns aimed at altering user behavior and perception. Was dynamically involved in conceptualizing content according to different user segments and designing respective motion posters, teasers, promotional contents, etc. See more - Responsible for PUGC & UGC content designs, automated video and graphic templates for hyper-local trends and over 30 B2B advertising partners. - Along with the tech team, designed and developed an inhouse video creation tool. Video is stitched using templates, over 20 automated were developed with the features of variable components with personal videos. More than 3500 ads were created, generating a revenue of around 60 lacs. See more - Developed a design system for CTA buttons. Thematized the decor of cards based on vectors, gradient progressions, photo-frames of content images, in-screen camera previews, to bring about aesthetic consistency in future designs leading to an increase in user engagement and reducing the need to design every post from scratch by 90%.

• Head Of Design

  • Aug 2019 - Oct 2019

  Head of Design, Zillion Media (Sister Company Circle Internet) Lead a team of 15 people of video editors and Graphic designers and optimized their work process to generate 300 content per day. Handled all the multi-lingual central profiles of the company where many different design strategies were used to generate hyperlocal content. Organized in-house designing workshops to train content creators to generate designs for their own content while reducing redundant rendering for… Show more Head of Design, Zillion Media (Sister Company Circle Internet) Lead a team of 15 people of video editors and Graphic designers and optimized their work process to generate 300 content per day. Handled all the multi-lingual central profiles of the company where many different design strategies were used to generate hyperlocal content. Organized in-house designing workshops to train content creators to generate designs for their own content while reducing redundant rendering for designers. Developed new strategies to optimize thumbnails of video on the audience of 3 tier people to increase the video engagements by 100%. Established our own in-house studio setup to cut down production costs, conducted design marathons to cope with the high demand for posts/bites during religious events. These 24 hour drives resulted in the company owning 200+ reusable contents for future recurring dates of such events.



AnimeRide

• Entertainment Providers
• 1 - 100 Employee

• Head Designer

  • Sep 2016 - May 2017

  Designed merchandise, logo, brochures for the company’s online store and made promotional contents for various events conducted by the company. Designed merchandise, logo, brochures for the company’s online store and made promotional contents for various events conducted by the company.



Nishansh Technologies

• India
• Software Development

• Graphic Designer

  • Aug 2015 - Oct 2015

  Executed a plan for the launch of an ios app through promotional creatives and campaigns, designed MOVs, brochure for a B2B firm dealing with 20+ clients. Executed a plan for the launch of an ios app through promotional creatives and campaigns, designed MOVs, brochure for a B2B firm dealing with 20+ clients.