Kishan Zuber

Vice President of Slate Strategy & Partnerships at Waybetter Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Wilderness First Responder
    SOLO Wilderness Medical School
    Jun, 2015
    - Nov, 2024
  • Licensed Hiking & Outdoor Guide
    The State of New York
    Apr, 2016
    - Nov, 2024

Experience

  • Waybetter Marketing
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Vice President of Slate Strategy & Partnerships
      • Jun 2022 - Present

      * Lead the Waybetter team in helping new and existing university partners strategically harness the power of Slate (Technolutions CRM) * Oversee Slate implementations, projects and integration initiatives * Promote Waybetter Slate services to professional networks * Lead the Waybetter team in helping new and existing university partners strategically harness the power of Slate (Technolutions CRM) * Oversee Slate implementations, projects and integration initiatives * Promote Waybetter Slate services to professional networks

  • Binghamton University
    • Higher Education
    • 700 & Above Employee
    • Adjunct Instructor: Outdoor Pursuits / Recreation
      • 2005 - Present

      • Act as chief instructor for introductory backpacking, hiking, outdoor living skills, & bicycling courses;• Create teaching plans for backcountry travel instruction, including; - Outdoor living, trip planning & decision-making skills; - Equipment selection & use, menu planning, hygiene & navigation; - Low-impact travel skills with an emphasis on safety & expedition behavior; - Bike & road safety, bike mechanics & repair, route planning, nutrition & trip preparation;• Guide non-credit program activities and adventures in x-country skiing, snowshoeing, bicycling, kayaking & hiking;

    • Assistant Dean of Graduate Admissions & Recruitment
      • Feb 2012 - Jul 2016

      • Provide leadership and manage the professional development of a 20-person team;• Lead outreach and recruitment of graduate students, including supervising recruitment staff, coordinating recruitment travel, identifying new emerging markets;• Apply institutional research and market data in strategic planning to meet both short-term and long-term enrollment goals;• Direct the development and execution of all targeted recruitment marketing strategies and communication initiatives from initial inquiry to enrollment; - Collaborate with Office of Communications and Marketing to increase visibility of graduate education at Binghamton through national branding efforts, web-based advertisements, publications and other marketing collateral;• Collaborate with faculty and staff from over 90 academic programs to set enrollment goals, support recruitment efforts, analyze admissions trends and track ROI on marketing initiatives; • Provide oversight and support for daily admissions operations, including implementing a new online application system, streamlining credential management, improving the application review interface and automating letter generation and e-communications;• Define, support and implement all policies regarding prospective and current graduate students;• Balance and administer the Graduate School’s operations and funding allocation budgets;

    • Assistant Director / Coordinator of Campus Visits
      • Aug 2006 - Jul 2007

      • Coordinated, planned, and implemented on-campus events for more than 30,000 prospective student visitors annually; • Supervised and counseled over 200 student volunteers (Student Ambassadors) and 70 employed student tour guides in daily visit operations, open houses and special events; • Identified and recruited qualified prospective students;• Facilitated information sessions to various groups, facilitated staff meetings, interacted with and entertained campus guests, responded to student inquiries;

    • Student-athlete Academic Advisor: Graduate Assistant
      • Aug 2005 - Jun 2006

      • Assisted Assistant Athletic Director with student-athlete academic services; • Conducted weekly individual meetings with first-year and academically at-risk student-athletes, including: - Academic advising: class scheduling, degree planning, career exploration, support services referrals; • Researched and developed a five-year strategic plan for the direction of the new Student Success Center;

    • Division I Assistant Women's Volleyball Coach
      • Feb 2003 - Aug 2005

      • Assisted in all aspects of NCAA Division I women's volleyball program as assigned by the head coach;• Identified, recruited, pursued and retained athletically and academically talented student-athletes; - Planned and executed recruiting trips within the Eastern Seaboard recruiting territory; - Fostered relationships with volleyball organizations, clubs, and high schools within recruiting region; - Maintained consistent correspondence and records with prospective student-athletes, families and coaches;• Developed and implemented practice plans, conditioning routines, and individual skill training sessions;• Planned and secured team travel arrangements and other game management /practice facilities requirements;

  • Wilkes University
    • United States
    • Higher Education
    • 500 - 600 Employee
    • Vice President of Enrollment Management & Marketing
      • Jul 2019 - Aug 2022

      • Member of the University’s senior leadership team charged with developing institutional policy and strategic planning; • Conceptualize and articulate a strategic vision for advancing university enrollment goals through effective leadership of the undergraduate, graduate and international admissions teams, enrollment operations unit, student financial services office and marketing department; o Lead and mentor 45 staff members of the Enrollment Management & Marketing division; o Administer and balance a division budget of $5.5 million; • Design and implement annual recruitment and marketing plans utilizing data-driven, evidence- based enrollment decisions to enroll high-quality undergraduate and graduate students; • Strategically develop a comprehensive international recruitment plan that capitalizes on enrollment from target countries and maximizes relationship potential with agents and other key partners; • Promote and position Wilkes University as a high-value option for prospective students within targeted recruiting markets; • Create compelling marketing campaigns that employ progressive tactics and innovative uses of digital marketing, website design and segmented communications; • Maximize financial aid leveraging strategies and design specialized financial incentive programs to achieve university enrollment targets;

  • Wells College
    • Higher Education
    • 100 - 200 Employee
    • Vice President for Enrollment Services
      • Jul 2016 - Jul 2019

      • As a member of President’s Cabinet, collaborate with the President, Board of Trustees and other senior administrators in strategic planning across the institution; • Provide leadership and operational management of the admission and financial aid departments in advancing the overall enrollment goals of the College; • Develop and carry out a comprehensive recruitment plan that identifies new emerging markets, addresses future trends, challenges and priorities and consistently meets approved enrollment and net tuition revenue targets; • Research and analyze potential growth markets domestically and internationally to successfully lead outreach, integrated marketing and recruitment efforts to attract and retain highly qualified and diverse students; • Reshape undergraduate admissions organizational structure to more effectively prioritize and establish on campus events, off campus recruitment, transfer pipelines, guidance counselor relations, legacy opportunities, student ambassador programs, a progressive application evaluation process and streamlined operations; • Lead the development of reporting tools to measure application volume, campus visit productivity, inquiry conversion and other metrics to assess application and enrollment forecasting; • Analyze data to identify historical and current trends in order to make data-driven proposals and decisions regarding creative initiatives to achieve and exceed enrollment goals; • Deliver clear and compelling marketing messages that best articulate the College’s value proposition through strategic leadership initiatives relative to print, direct mail, telemarketing, multimedia, web, and social and digital media; • Oversee student financial aid, implementing contemporary financial aid leveraging strategies and tools, realizing operational efficiencies and ensuring adherence to Federal guidelines; • Inspire, mentor and coach the undergraduate admissions team, providing a path for professional growth and development;

  • Appalachia Hydrogeologic & Environmental Consulting, Inc.
    • Consultant / Independent Contractor
      • Jan 2010 - Jul 2015

      Appalachia provides water quality baseline services for wells, springs, ponds/lakes and streams throughout Northeastern Pennsylvania and the Southern Tier of New York. - Lead field technician in conducting domestic water sampling events; - Advise and inform clients; - Create and deliver water quality reports; Appalachia provides water quality baseline services for wells, springs, ponds/lakes and streams throughout Northeastern Pennsylvania and the Southern Tier of New York. - Lead field technician in conducting domestic water sampling events; - Advise and inform clients; - Create and deliver water quality reports;

  • SUNY Delhi
    • United States
    • Higher Education
    • 200 - 300 Employee
    • Web Operations Manager / Enrollment Counselor - Electronic Media
      • Aug 2009 - Feb 2012

      • Provided vision, leadership and oversight for the college's web presence and strategy; • Led the development and execution of all e-recruitment marketing strategies and communication plans; • Facilitated the development of metrics, reporting and analysis to inform decisions regarding strategic marketing direction, market segmentation, and population targeting; • Managed publication production through coordination with designers to create enrollment materials including all admissions letters, brochures, posters, notifications and other print marketing; • Responsible for the recruitment of qualified prospective students and corresponding admissions processes; - Participated in on-campus & off-campus recruitment events; - Conducted student interviews, reviewed admission applications and rendered admissions decisions;

  • Southern Tier Athletics
    • Advertising / Marketing Manager & Sales
      • Jul 2007 - Dec 2008

      • Managed the marketing/advertising department for the STA conglomerate, a multi-million dollar company composed of four online athletic apparel and equipment retail companies; • Directed team sales for volleyball division on commission basis; - Targeted large accounts, initiated contact, quoted services, placed orders, conducted order follow-up; • Balanced and administered an advertising budget of one million dollars; • Developed and implemented a three year inaugural marketing strategic plan for the department; • Fostered partnerships with athletic organizations and businesses to develop joint business objectives; • Prepared and negotiated contracts, agreements, and business procedures to document company transactions;

Education

  • Binghamton University
    MA, Student Affairs & Diversity
    2005 - 2007
  • NOLS
    Risk Management Training
    2018 - 2018
  • Solo Wilderness Medicine
    Wilderness First Responder Certification
    2015 - 2015
  • NOLS
    Outdoor Educator Certificate, Pacific Northwest Outdoor Educator Course
    2001 - 2001
  • Binghamton University
    Bachelor's degree, Environmental Studies
    1998 - 2001

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