Experience

TheCarCrowd

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Co-Founder and CMO

  • Feb 2020 - 3 years 11 months

  Disrupting the traditional investment market with the UK’s first fractionalised investment platform for alternative assets. Starting with cars, we’re giving petrol heads and savvy investors the chance to own shares in classic cars and unlock the upside of one of the fastest appreciating asset classes.



Zilch

• United Kingdom
• Financial Services
• 100 - 200 Employee

• Senior Vice President Marketing

  • Apr 2023 - 9 months

  London, England, United Kingdom

• Chief Marketing Officer

  • Apr 2022 - Apr 2023

  London, England, United Kingdom



Hedgehog

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Marketing/Growth Advisor

  • Oct 2021 - May 2022

  London, England, United Kingdom Supporting early stage start-up, Hedgehog, with their marketing and growth agenda. The Hedgehog team are on a mission to make investing in world-class assets available to everyone. Starting with real estate, they'll be offering individual investors the opportunity to buy fractions of assets that pay out income and can appreciate in value over time.



Monese

• United Kingdom
• Banking
• 100 - 200 Employee

• Chief Marketing Officer

  • Jan 2020 - Sep 2021

  London, England, United Kingdom My specific role was to develop and to execute Monese’s immediate and longer-term marketing and growth strategy. - Directly responsible for analysing the customer conversion funnel and producing a series of recommendations to improve/optimise performance - Opened up new digital acquisition channels and partnerships that helped to grow monthly acquisition by 15% in the first 2 months (and a view to significant scale over time) - Presented a new product strategy for 2021 that will be… Show more My specific role was to develop and to execute Monese’s immediate and longer-term marketing and growth strategy. - Directly responsible for analysing the customer conversion funnel and producing a series of recommendations to improve/optimise performance - Opened up new digital acquisition channels and partnerships that helped to grow monthly acquisition by 15% in the first 2 months (and a view to significant scale over time) - Presented a new product strategy for 2021 that will be the lead strategic direction for the business next year into consumer lending - Responsible for overseeing major overhaul of the customer proposition and the company vision/mission Show less



Medialab Group

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Growth Advisor to the Board

  • May 2019 - Aug 2021

  London, England, United Kingdom Working as an adviser to Medialab, helping to identify and realise growth opportunities for their existing and new clients.



Oakbrook

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Jan 2017 - Apr 2019

  Nottingham, United Kingdom A UK based consumer lender, owned by Blenheim Chalcot. In my role as CMO I was directly responsible for the broader marketing agenda and growth in sales. Highlights include: - Leading the growth of the business from ~ £6M in monthly loan volumes to over £12M, taking the portfolio to an excess of £100M through growth in partnerships and effective direct marketing. - Built and cultivated relationships with key senior representatives at the UK’s leading finance comparison websites and… Show more A UK based consumer lender, owned by Blenheim Chalcot. In my role as CMO I was directly responsible for the broader marketing agenda and growth in sales. Highlights include: - Leading the growth of the business from ~ £6M in monthly loan volumes to over £12M, taking the portfolio to an excess of £100M through growth in partnerships and effective direct marketing. - Built and cultivated relationships with key senior representatives at the UK’s leading finance comparison websites and capitalised on these relationships to create and to realise significant growth opportunities. For example - taking Clearscore contribution to monthly volumes from £500k to £2.5M. - Negotiated commercials with partners that rewarded growth to both parties. - Led the force in direct integration with partners which was key to substantial growth - Grew direct marketing from a contribution of £200k per month to £2.5M. - Negotiated an unprecedented TV deal with Sky that enabled TV to be an effective and scalable acquisition channel (first Advertiser in the UK to buy directly from Sky). - Grew digital channels from £0 contribution to monthly volumes to £1M. - Worked with other internal departments to improve the unit economics of the business. Improved CTAs by 20%. - Assumed a position on the Senior Leadership Team, responsible for contributing to overall business strategy and direction. Show less



Blenheim Chalcot

• United Kingdom
• Venture Capital and Private Equity Principals
• 100 - 200 Employee

• Marketing Director

  • Jul 2014 - Dec 2016

  London, United Kingdom Assumed various positions across the Blenheim Chalcot portfolio of businesses, operating as the group-level expert for advising and shaping marketing strategy. Where a business had a marketing challenge; whether it was a “go to market” strategy, a need to grow acquisition volumes or improve acquisition unit economics, my role was to shape and lead the strategy within these businesses. Most Notably: - - Employee number 3 at Clearscore and responsible for launching Clearscore in the UK… Show more Assumed various positions across the Blenheim Chalcot portfolio of businesses, operating as the group-level expert for advising and shaping marketing strategy. Where a business had a marketing challenge; whether it was a “go to market” strategy, a need to grow acquisition volumes or improve acquisition unit economics, my role was to shape and lead the strategy within these businesses. Most Notably: - - Employee number 3 at Clearscore and responsible for launching Clearscore in the UK (company recently valued in excess of £350M). - Created the “get to market” strategy for Modulr, an API first business payments and account platform. Now valued at more than £100M - Transformed the acquisition strategy for Liberis, increasing monthly volumes by 30% and reducing the CTAs by 50%. - Led the PR strategy for Blenheim Chalcot, leading to increased interest in potential funders, stakeholders and new talent. Show less



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Business Director

  • Jan 2009 - Jun 2014

  London, United Kingdom Joining SMG in 2009, initially as an Associate Director, I was promoted to Business Director in April 2010. Responsible for overseeing the Bupa, Capital One, Flybe, Yahoo and Europcar accounts as well as Leading and developing the SMG Performance Marketing offering. Key achievements during this period: - - Responsible for a total advertising budget of £60M across both ATL and digital media. - Designed and implemented multi million pound communications strategies for clients. -… Show more Joining SMG in 2009, initially as an Associate Director, I was promoted to Business Director in April 2010. Responsible for overseeing the Bupa, Capital One, Flybe, Yahoo and Europcar accounts as well as Leading and developing the SMG Performance Marketing offering. Key achievements during this period: - - Responsible for a total advertising budget of £60M across both ATL and digital media. - Designed and implemented multi million pound communications strategies for clients. - Supported client proposition development through the use of market data and consumer insight. - Led a number of successful new business pitches including Yahoo, Dreams, James Villa Holidays. - Successful leader of 10 personnel across 2 UK locations (London and Manchester). - Promoted into a key position on the MediaVest London Management Group. - Named by Mediaweek and one of their “30 under 30” in 2010. - Vice President of Bloom. A networking, fundraising and mentoring group for women in the advertising industry Show less



Capital One

• United States
• Financial Services
• 700 & Above Employee

• Head Of Media

  • Jul 2004 - Dec 2008

  Nottingham, United Kingdom Started in the graduate intake programme in 2004 and then took a role within the Marketing function - finally being promoted into the role of Head of Media in 2006. - Responsible for managing a media budget of £27M across online and ATL media. During this period, I was instrumental in Capital One’s strategic move from an offline advertiser to a digital advertiser. In particular: 1. Responsible for Capital One’s strategic move to from a Direct Mail acquisition strategy to a Partnerships… Show more Started in the graduate intake programme in 2004 and then took a role within the Marketing function - finally being promoted into the role of Head of Media in 2006. - Responsible for managing a media budget of £27M across online and ATL media. During this period, I was instrumental in Capital One’s strategic move from an offline advertiser to a digital advertiser. In particular: 1. Responsible for Capital One’s strategic move to from a Direct Mail acquisition strategy to a Partnerships and Digital Marketing strategy – resulting in a cost saving of £1.5M in marketing spend while increasing volumes by 50% 2. Pioneered the use of Facebook as a direct marketing channel. The first advertiser in the UK to advertise on Facebook. Show less