Marketing Director

• Mar 2023 - Present

Head of B2B Marketing

• Oct 2022 - Mar 2023

Global Marketing Communications Manager

• Jan 2022 - Sep 2022

Digital Marketing Specialist

• Nov 2020 - Dec 2021

- Leads the creation and implementation of compelling, targeted content for website, social media, PR, email campaigns, whitepapers and other digital channels - Drives progress towards inbound marketing excellence and maximize automation particularly through CRM and marketing platforms like HubSpot - Generates and executes campaign ideas in line with K2M’s strategic objectives, marketing strategy and budget - Coordinates multi-media marketing (graphics, video and photography from concept to promotion) - Briefs and manages deliveries from external agencies Show less

Marketing Communications Specialist

• Oct 2018 - Oct 2020

- Develops and executes effective communication and marketing strategies to ensure member satisfaction and to increase the Club’s profile in the community and amongst international partners. - Works to support 25+ stakeholders from the organizers of the Women’s World Squash Tournament to the Food & Beverage events team to design marketing and communications collateral tailored to various audiences. - Leads Club graphic design and video content creation through advanced Adobe Creative Suite production. - Creates, implements, and collaborates on internal and external Club initiatives to drive sales. - Works with sales team to develop marketing collateral, reporting documents, KPI tracking documents, and B2B sales strategy for corporate memberships. - Develops and maintains Club visual identity guidelines and develops and executes the Club’s digital signage screen strategy. - Regularly maintains, updates Club website and leads digital marketing strategy particularly through Social Media. Grew social media presence and interactions by 375% in under 1 year. - Works with SEO, SEM, Social Media Management Software, digital keyword analysis to drive traffic to Club's digital presence. - Works on Club’s email communication system for the weekly e-newsletter, urgent updates, and emergency situations. - Works with the Senior Management Team on high impact, on-brand corporate communications, presentations, and marketing communications collateral for presentation to the Board and Club Membership. Show less

Coordinator Student Life, International

• Aug 2016 - Oct 2018

- Managed communication and marketing channels and regularly developed effective copy for incoming international students through websites, print ads, e-newsletters, social media, and monthly publications through the UCalgary Welcome Centre platforms. - Chaired numerous Steering Committees to execute logistics of numerous large-scale University events including UCalgaryStrong Festival and Welcome Centre International Orientation. - Developed strategic marketing and communications plans through developing effective key messaging, media releases and senior leadership talking points for events such as UCalgaryStrong Festival. Marketing included developing all graphic design collateral for innovative initiatives such as the Tag Project. - Directed the University of Calgary Welcome Centre, managing 7+ full-time staff in running programming and events to welcome 4000+ international students to Calgary on an annual basis. - Sold event and ad space to businesses through B2B marketing tactics to increase Centre revenue. - Trained staff and students at the University of Calgary in intercultural competence development and communication to foster diversity and drive revenue through international student registration. - Developed strategic marketing plans with various departments including effective key messaging and media releases for Welcome Centre & Student Life events. Show less

Marketing, Communications & Public Relations Manager

• Apr 2016 - Sep 2016

- Planned and executed all events leading up to Festival including Opening Ceremony, media launches, and key aspects of the event including Performer scheduling and vendor logistics. - Led all SEO, SEM, and Google Analytics to drive online revenue through ticket sales by over 200%. - Managed all Expo Latino communications strategy and developed all marketing collateral for the organization to drive revenue through ticket sales and secure a record attendance of 25,000 at Expo Latino in 2016. - Managed logistical elements of 30+ high profile performers and influencers travelling into Calgary for the festival, including Jose Luis Rodriguez, celebrity judge on Latin X-Factor and The Voice. - Produced graphic and video design of all promotional materials through Adobe Creative Suite Programs including billboards, festival program guide, flyers, posters, digital advertising, and road banners. Show less

Vice President Student Life

• May 2015 - May 2016

• Advocated on behalf of the 25,000 undergraduate students who voted for election of the VPSL position on issues such as women’s only fitness opportunities, prayer space on campus, mental health support and funding. Advocated for these interests on internal, University, community and provincial committees and boards. • Attended official media training from international public relations professional, Tom Donoghue. • Acted as official spokesperson for the organization regarding student life issues with over 20 media articles from radio, print and television outlets such as The Gauntlet, Calgary Herald, Metro, CBC, Global TV. • Acted as student representative and official spokesperson at University press conferences including the launch of the University of Calgary Mental Health Strategy. • Led campus wide initiatives and communications strategies for audience of 25,000 undergraduate students including writing promotional material such as the screenplay for Orientation video and copy for student De Stress Packs advertising. • Oversaw the 300+ student clubs and developed programming and supports for them. • Made human resource decisions as a member of the Cabinet. • Developed executive goals through creating the SU strategic plan as well as the annual operating budget of over 3 million dollars. • Led a team of faculty specific Elected Officials and provided support to their goals. Show less

Digital Signage Coordinator

• Aug 2012 - Jul 2015

- Created digital marketing collateral for stakeholders using Adobe Creative Suite. - Created and implemented NUTV marketing initiatives through the Closed Circuit Television EBBN Program. - Edited advertising bumpers using Final Cut Pro and Adobe Premiere. - Managed all social media during live broadcasts and beyond. - Wrote 10+ successful grants securing over $500,000 worth of funding. - Created digital marketing collateral for stakeholders using Adobe Creative Suite. - Created and implemented NUTV marketing initiatives through the Closed Circuit Television EBBN Program. - Edited advertising bumpers using Final Cut Pro and Adobe Premiere. - Managed all social media during live broadcasts and beyond. - Wrote 10+ successful grants securing over $500,000 worth of funding.

Faculty of Arts Representative

• May 2014 - May 2015

• Attended and participated in SLC meetings, SLC committee meetings, and University meetings to represent student constituents of faculty. • Developed and implemented new initiatives to the benefit of Faculty of Arts students such as developing the first ever arts alumni profiles added to the University of Calgary Faculty of Arts website and the first ever Faculty of Arts faculty pride scholarship through writing proposals and securing $25,000 for a scholarship endowment fund. • Reported to faculty itself (e.g., Dean’s Council) the policies, positions and programs of the SU. • Reported to the VP Academic on matters of academic importance within their faculty. Show less

Communications Coordinator

• May 2014 - Aug 2014

- Worked on creative design and brand positioning for several high-profile clients. - Assisted in working on digital marketing strategy and development. - Managed SEO and SEM for several nation-wide clients including monitoring, tracking, and reporting. - Worked on creative design and brand positioning for several high-profile clients. - Assisted in working on digital marketing strategy and development. - Managed SEO and SEM for several nation-wide clients including monitoring, tracking, and reporting.