Kirstin Weaver
Marketing Coordinator at Preble County District Library- Claim this Profile
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Bio
Troy Goergen
As Associate Athletic Director for Marketing & Media Relations at North Dakota State University, I supervised Kirstin in her role as a Marketing Intern. During her time as an intern in the athletic department, Kirstin completed a variety of tasks. Kirstin was heavily involved with marketing planning and execution. She was responsible for the coordination of our Junior Bison program, which has over 200 active members. After the departure of the department's Director of Marketing, Kirstin assumed all day-to-day operations of the marketing department. In the fulfillment of her duties, Kirstin proved to be assertive, creative, task orientated and has displayed excellent communication and time management skills. Also, in getting to know Kirstin it is evident she is very hard worker, who is goal orientated and career minded.
Renée Sabo
Kirstin and I first met when we lived together in a Sophomore Learning Dorm at Ohio State. She is a very hard worker, great communication skills and was a great classmate.
Troy Goergen
As Associate Athletic Director for Marketing & Media Relations at North Dakota State University, I supervised Kirstin in her role as a Marketing Intern. During her time as an intern in the athletic department, Kirstin completed a variety of tasks. Kirstin was heavily involved with marketing planning and execution. She was responsible for the coordination of our Junior Bison program, which has over 200 active members. After the departure of the department's Director of Marketing, Kirstin assumed all day-to-day operations of the marketing department. In the fulfillment of her duties, Kirstin proved to be assertive, creative, task orientated and has displayed excellent communication and time management skills. Also, in getting to know Kirstin it is evident she is very hard worker, who is goal orientated and career minded.
Renée Sabo
Kirstin and I first met when we lived together in a Sophomore Learning Dorm at Ohio State. She is a very hard worker, great communication skills and was a great classmate.
Troy Goergen
As Associate Athletic Director for Marketing & Media Relations at North Dakota State University, I supervised Kirstin in her role as a Marketing Intern. During her time as an intern in the athletic department, Kirstin completed a variety of tasks. Kirstin was heavily involved with marketing planning and execution. She was responsible for the coordination of our Junior Bison program, which has over 200 active members. After the departure of the department's Director of Marketing, Kirstin assumed all day-to-day operations of the marketing department. In the fulfillment of her duties, Kirstin proved to be assertive, creative, task orientated and has displayed excellent communication and time management skills. Also, in getting to know Kirstin it is evident she is very hard worker, who is goal orientated and career minded.
Renée Sabo
Kirstin and I first met when we lived together in a Sophomore Learning Dorm at Ohio State. She is a very hard worker, great communication skills and was a great classmate.
Troy Goergen
As Associate Athletic Director for Marketing & Media Relations at North Dakota State University, I supervised Kirstin in her role as a Marketing Intern. During her time as an intern in the athletic department, Kirstin completed a variety of tasks. Kirstin was heavily involved with marketing planning and execution. She was responsible for the coordination of our Junior Bison program, which has over 200 active members. After the departure of the department's Director of Marketing, Kirstin assumed all day-to-day operations of the marketing department. In the fulfillment of her duties, Kirstin proved to be assertive, creative, task orientated and has displayed excellent communication and time management skills. Also, in getting to know Kirstin it is evident she is very hard worker, who is goal orientated and career minded.
Renée Sabo
Kirstin and I first met when we lived together in a Sophomore Learning Dorm at Ohio State. She is a very hard worker, great communication skills and was a great classmate.
Experience
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Preble County District Library
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United States
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Libraries
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1 - 100 Employee
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Marketing Coordinator
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Aug 2021 - Present
- Prepare copy and content for press releases, website, social media, brochures, flyers, and email marketing. - Oversee creation of new website and internal staff website and maintain updates. - Provide talking points and design literature to highlight new and existing programs and services. - Collate programming schedules for eight branches for website calendar and monthly newsletter brochure. - Monitor marketing budget for advertising and promotional giveaways. - Increase Instagram followers by 10%, Facebook engagement by 27.6%, and started TikTok account. - Launch Explore & More Adventure Pass Program to offer patrons free access to area museums and attractions. Show less
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Community Hospice (Ohio)
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Marketing Coordinator
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Sep 2020 - Dec 2021
- Designed materials and produce content for print and web, including writing and distributing press releases, brochures, flyers and newsletters to support fundraising, marketing, development and volunteer services. - Developed and executed advertising campaigns based around general awareness and fundraising activities. - Curated media relationships and negotiate television, radio, digital and print advertising contracts. - Served as Social Media manager, developing brand awareness and managing content. - Assembled and submitted grant requests, including letters, proposals, and budgets; awarded $50,000+ in grants. - Led Performance Improvement Plan for Information Technology Security. Show less
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The University of Akron
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United States
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Higher Education
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700 & Above Employee
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Assistant Athletic Director
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Oct 2016 - Aug 2020
- Developed and executed promotional calendar for twenty sports - Served as the primary graphic designer for the department through digital, social, and print media - Maintained website and social media presence to capitalize on revenue-generation and highlight team accolades - Exceeded revenue goal for Women’s Basketball in 2019-20 by 15% - Set program records for ticket revenue, season ticket sales, single game sales, and student attendance for 2017 Football season -Managed relationships with vendors and partners when ordering promotional and print collateral - Launched weekly e-mail campaigns with 11% unique opens to promote ticketing specials, detail upcoming events, and share noteworthy stories - Provided guidance to all areas within the athletic department to ensure consistent and appropriate messaging - Supervised a team of two part-time marketing coordinators and a team of 15 gameday student interns - Advised AK-ROWDIES, the largest student organization on campus - Fulfilled sponsor and promotional obligations for game day Show less
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University of Dayton
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United States
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Higher Education
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700 & Above Employee
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Assistant Director of Marketing
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Aug 2014 - Sep 2016
- Oversee marketing and promotions for volleyball, women's soccer, women's basketball, and softball - Increased average attendance for women's soccer to highest level in 4 years which resulted in Top 15 average attendances in NCAA (2014 attendance was 956, 2013 attendance was 522) - Initiated Girls in Sports Day Clinic with 300 participants by partnering with local Girl Scout council and youth sports teams for a 2-hour clinic with female student-athletes - Increased Future Flyers Kids Club membership from previous year by 67% - Co-Advise Student-Athlete Activities Council Show less
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High Point University
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Higher Education
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700 & Above Employee
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Assistant Director of Marketing
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Jun 2013 - Jun 2014
-Served as Director of Marketing during fall season which included designing marketing and ticket sales plans for basketball while also overseeing all advertising and game day aspects for soccer and volleyball -Utilized Photoshop and Adobe Creative Suites to design e-mail blasts, newspaper ads, web banners, season and single game thermal tickets, and other promotional collateral -Led initiative on student bus trip that resulted in over 500 students attending away men’s basketball game -Designed and implemented new sponsorship menu to showcase inventory for partnership opportunities -Ensured sponsorship fulfillment by preparing all aspects of game day production including producing PA scripts, video board graphics, and game timelines for all 107 home sporting events -Identified new marketing strategies to increase attendance and overall awareness of athletic events for all 16 sports -Designed and implemented new sponsorship menu to showcase inventory for partnership opportunities -Partnered with sports marketing agency to develop a consistent identity through posters, schedule cards, and magnets -Maintained marketing budget by receiving and fulfilling invoices for all marketing collateral -Worked with vendors to ensure proper design specifications and delivery expectations on promotional giveaways -Tracked marketing budget by receiving and fulfilling invoices for all marketing collateral -Supervised a team of 12 game day interns and 2 mascots including hiring, scheduling, and assigning game day duties Show less
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NDSU Athletics
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Fargo, ND
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Marketing Graduate Assistant
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Jul 2011 - May 2013
-Developed and executed marketing plans and game day scripts for Soccer, Wrestling, Baseball, Softball, and the Spring Football Game and run game day promotions for Football, Volleyball, and Men’s and Women’s Basketball -Handled media and facilities set-up for the Welcome Home Celebration for Football team after winning the 2011 NCAA FCS National Championship and 2012 NCAA FCS National Championship -Coordinated donation requests for Bison Showcase that resulted in over $18,000 for NDSU Athletic Scholarships -Led student marketing efforts for Football through contact tables, Bison Pride Patrol, and on-campus signage that resulted in a 6th place ranking in NCAA FCS Attendance -Utilized Photoshop and Publisher to create e-mail blasts, newsletters, web banners, and flyers -Worked with local ad agency to create overall brand messaging for men’s and women’s basketball including development of slogan, poster design, radio and TV commercials, and billboard displays -Assisted in the coordination of community and student organization outreach events including Tailgating Extravaganza, Fan Fest, Late Show, mascot appearances, and Bison Bandwagon Tour -Supervised a team of 8 game day interns including hiring, scheduling, and assigning game day duties -Oversaw game by game corporate sponsorship tents at tailgating including tent placement and order processing -Facilitated the marketing on the NDSU Bison Facebook Fan Page which includes over 26,000 fans -Created and ran video board graphics at Men’s and Women’s Basketball games to ensure sponsor recognition and add to the game day atmosphere -Recipient of the National Association of Collegiate Marketing Administrators’ Bronze Award for Interactive/ Social Media Program for the Bison Bandwagon Tour Show less
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Special Olympics
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United States
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Non-profit Organizations
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700 & Above Employee
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Opening Ceremonies Coordinator
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2013 - 2013
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Dayton Gems Professional Hockey
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Dayton, Ohio Area
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Account Executive
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Sep 2010 - Apr 2011
-Increased group ticket sales and overrall attendance from previous year by over 30% -Assisted with organizing community player and mascot appearances including Gems Christmas Tree Giveaway and Win a Date with a Gems Player that resulted in the organization winning the 2011 CHA Community Relations Franchise of the Year award -Initiated first annual Ladies Night with over 45 attendees -Created Blade's Buddies the Official Kids Club of the Dayton Gems with 25 members in its first year -Oversaw guest services table at all 34 home games including answered questions and handling any problems that arose -Contacted area businesses and organizations to create group outings and sponsorships -Maintained season ticket, partial ticket, and special promotions ticket databases Show less
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VSX Sport
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Columbus, Ohio Area
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Sales Associate
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Apr 2009 - Aug 2010
-Consistently reached daily sales goal by assisting customers with finding work out clothes -Replenished sales floor to keep sizes and colors in all styles full -Processed new shipments of apparel -Assisted with the creation and updating of a visual merchandise floor plan -Consistently reached daily sales goal by assisting customers with finding work out clothes -Replenished sales floor to keep sizes and colors in all styles full -Processed new shipments of apparel -Assisted with the creation and updating of a visual merchandise floor plan
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The Ohio State University
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United States
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Higher Education
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700 & Above Employee
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Fan Experience and Promotions Intern
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Aug 2008 - Aug 2010
-Developed and executed marketing plan and promotional schedule for Field Hockey, Men’s and Women’s Swimming and Diving, and Men’s and Women’s Track -Assisted with Football, Men’s Basketball, and Baseball in-game promotions -Followed-up with coaches and event management on past seasons success and area of improvement for each sport -Worked with event management staff, coaches, and facilities on the marketing and promotional aspect of games -Helped with the planning and execution of the Buckeye Kid Captain of the Game promotion for Men’s Basketball -Consolidated ticket sales and revenue by sport and group sales representative into an excel spreadsheet Show less
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GO: Fitness Center
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Columbus, Ohio Area
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Intern
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Jun 2009 - Sep 2009
-Planned a "Dog Days of Summer" event to create awareness of the fitness center and raised over $300 for the CHA Animal Shelter -Created awareness for the event by writing press releases and passing out fliers to high-traffic targeted areas -Coordinated with local businesses for donations and samples of dog treats -Planned a "Dog Days of Summer" event to create awareness of the fitness center and raised over $300 for the CHA Animal Shelter -Created awareness for the event by writing press releases and passing out fliers to high-traffic targeted areas -Coordinated with local businesses for donations and samples of dog treats
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Samaritan Health Foundation
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Dayton, Ohio Area
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Intern
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May 2007 - Aug 2007
-Coordinated guest relations for Heart Hospital Gala by contacting prominent members of society and verifying their attendance -Assisted with seat assignments -Created newsletter about Heart Hospital Gala to update attendees on Hospital's improvements and new installations and recap the Gala's success -Researched new theme ideas for gift-giving banquets -Coordinated guest relations for Heart Hospital Gala by contacting prominent members of society and verifying their attendance -Assisted with seat assignments -Created newsletter about Heart Hospital Gala to update attendees on Hospital's improvements and new installations and recap the Gala's success -Researched new theme ideas for gift-giving banquets
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Education
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2012 - 2013
North Dakota State University
Master's degree, Leadership in Physical Education and Sport -
2007 - 2010
The Ohio State University - The Max M. Fisher College of Business
B.S., Business Administration- Marketing
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