Experience

Designlab

• United States
• Design Services
• 100 - 200 Employee

• UX/UI Designer

  • Mar 2022 - Mar 2023

• Let's Play!

  • Dec 2022 - Feb 2023

  End-to-End iOS App * Conducted user interviews with parents and young users to create personas, user journey maps, and a feature roadmap * Digitally sketched app screens iterating on designs for better usability for young users * Created wireframes, logo, and UI kit for building a high-fidelity prototype * Usability testing confirmed interface was engaging, fun, and intuitive for young users

• Adding a Feature to Etsy

  • Sep 2022 - Nov 2022

  Added a live-streaming feature to Etsy app, increasing buyer-seller interaction * Conducted user interviews and surveys to analyze Etsy app and current relationship between sellers and buyers * Created user empathy map and storyboard to understand user's needs and motivations * Visually designed new features within Etsy's current style patterns and brand * Created high-fidelity prototype for user testing and feedback, with 100% completion and error-free rate

• Wayback

  • Mar 2022 - May 2022

  Historically-themed travel website * Researched popular travel sites to ensure features would be recognizable to users and tasks could be completed without difficulty * Used card sorting to develop information architecture based on user insights * Conducted usability testing with frequent travelers and made revisions based on feedback



Bella Sareena

• San Diego, California, United States

• User Experience Designer

  • Jun 2022 - Nov 2022

  ~ Redesigned website of local skincare/ spa business based on user research, increasing interest in the business and products by 60% ~ Analyzed user behavior to identify pain points and gaps in user journey from homepage to checkout ~ Provided stakeholder with recommendations for improvement based on key findings ~ Created wireframes and prototypes for usability testing ~ Designed new theme and user interface incorporating client's brand and logo ~ Met with client to review… Show more ~ Redesigned website of local skincare/ spa business based on user research, increasing interest in the business and products by 60% ~ Analyzed user behavior to identify pain points and gaps in user journey from homepage to checkout ~ Provided stakeholder with recommendations for improvement based on key findings ~ Created wireframes and prototypes for usability testing ~ Designed new theme and user interface incorporating client's brand and logo ~ Met with client to review designs and made revisions according to feedback Show less ~ Redesigned website of local skincare/ spa business based on user research, increasing interest in the business and products by 60% ~ Analyzed user behavior to identify pain points and gaps in user journey from homepage to checkout ~ Provided stakeholder with recommendations for improvement based on key findings ~ Created wireframes and prototypes for usability testing ~ Designed new theme and user interface incorporating client's brand and logo ~ Met with client to review… Show more ~ Redesigned website of local skincare/ spa business based on user research, increasing interest in the business and products by 60% ~ Analyzed user behavior to identify pain points and gaps in user journey from homepage to checkout ~ Provided stakeholder with recommendations for improvement based on key findings ~ Created wireframes and prototypes for usability testing ~ Designed new theme and user interface incorporating client's brand and logo ~ Met with client to review designs and made revisions according to feedback Show less



Darmark Corporation

• United States
• Automation Machinery Manufacturing
• 1 - 100 Employee

• IT Assistant

  • Oct 2017 - Nov 2021