Experience

ProPlay Sports Events

• United Kingdom
• Events Services
• 1 - 100 Employee

• Head of Partnerships

  • Sep 2022 - Present

  Active sports tournaments & events, at iconic sporting venues. Helping companies connect with their employees, customers and the wider community in a dynamic new way. Active sports tournaments & events, at iconic sporting venues. Helping companies connect with their employees, customers and the wider community in a dynamic new way.



CMME

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Director of Partnerships & Business Development

  • Oct 2017 - Sep 2022



American Express

• United States
• Financial Services
• 700 & Above Employee

• Career break

  • May 2016 - Sep 2017

  I elected to take a short career break in order to spend dedicated time with my family and 2 young children. I greatly enjoyed the time out which also enabled me to undertake some volunteer work in addition to consulting for a start up business.

• Vice President, Marketing, Strategic Business Insight & Analytics

  • Oct 2014 - Apr 2016

  Reporting to the Global Head of Marketing with responsibility for a team of 50 professional across Europe, Asia and the US and a budget of £50M, focused on driving innovative B2C marketing campaigns and data driven insight for a diverse portfolio of global businesses across the airline, lodging, online and luxury retail sectors. Selected achievements include: Developed and executed strategic Marketing & Partnership alliances with a variety of premium global businesses, including Hilton, Apple, Qantas, Net-a-Porter & HertzCreated International Business Insight & Analytics team, leveraging Amex’s unique data sources to provide bespoke Insights and analysis on CRM and Competitor intelligenceConducted full review and redefined CRM strategy for internal business development/client services team leveraging SalesForce to drive clear customer contract strategyBuilt data & business insight models to analyse key industry and consumer trends and identify joint customer growth opportunities. Represented American Express at a variety of industry events and conferences, speaking to audiences of 500+ on luxury travel, leisure & retail trends Show less

• Vice President, International Business Development, EMEA

  • Apr 2011 - Sep 2014

  Reporting to the SVP and Global Head of Strategic Business Development with responsibility for the creation of new payments & loyalty partnerships within the retail sector, across EMEA. Selected achievements include:Built strong knowledge of the European retail sector and established credible relationships with senior business partners in retailers including Amazon, John Lewis & Sainsbury’sLed an International commercial team, with a focus on identifying potential target markets, business partners & customer segments and creating new partnership constructsNegotiated and signed major new International payments & loyalty partnerships with companies including Amazon, Expedia and Apple/I-tunes. Total contract values of c. £200MDeveloped a data analytics model to enable expansion into new sectors, markets & customer basesLed several major RFP processes, developing commercial, product & marketing propositions, managing key internal stakeholders, negotiating contractual terms and driving strong collaboration and coordination across key business stakeholders.Evaluated several M&A opportunities to extend into new products, services and customer bases Show less

• Vice President, International Prepaid Services

  • Feb 2005 - Apr 2011

  Responsible for the development and end to end execution of Amex’s Prepaid strategy and business in EMEA, with full P&L accountability. Led a global team. Achievements include:Established a prepaid infrastructure in EMEA to enable rapid growth - developed regional strategy, scoped customer need, regulatory environment, prepaid pricing model & e-money license approachIdentified, scoped and developed the Global Prepaid Travel Card in South Africa – the first AMEX proprietary issued card in this market, with a contract value of £95M.Board member on multiple senior management Boards/Committees including the European Governance Board, Country Executive Team and the Euro Bank Council Vice President, Travellers Cheques; UK & Europe. 2005 - 2009 Responsible for leading the UK Travellers Cheque (TC) business with full P&L accountability and tasked with re-engineering the business (2nd largest market globally) across sales revenue, cost and profit lines. Selected achievements include:Managed key UK Strategic partners including Royal Bank of Scotland, Lloyds TSB, Thomas Cook & TUI, leveraging contractual marketing commitments to optimise sales volume & profitability Implemented a rigorous P&L management process to deliver a 13% increase in UK TC profitability of c.$1M pa. Re-engineered the TC business across 4 markets in Europe, working with senior local market business and HR Heads to streamline organisational structure and increase productivity by 70%Actively involved in trade associations, industry organisations and business publications. Spokesperson for all UK related matters both internally and externally Show less



British Airways

• Crawley, Sussex

• Retail Head, The Airmiles Travel Company

  • Oct 1997 - Feb 2005

  Responsible for Airmiles' strategic partnerships across the retail sector with a focus on driving customer acquisition and loyalty. Partners included Tesco, Sainsbury, Homebase and House of Fraser. Managed a P&L of £7.2m to drive customer acquisition & loyalty Devised a pioneering joint customer acquisition/retention strategy with Tesco resulting in an active customer base of over 300,000 collectors and a 50% higher basket spend vs. non AirMiles collectors Responsible for Airmiles' strategic partnerships across the retail sector with a focus on driving customer acquisition and loyalty. Partners included Tesco, Sainsbury, Homebase and House of Fraser. Managed a P&L of £7.2m to drive customer acquisition & loyalty Devised a pioneering joint customer acquisition/retention strategy with Tesco resulting in an active customer base of over 300,000 collectors and a 50% higher basket spend vs. non AirMiles collectors



The Saga Group

• Folkestone, Kent, United Kingdom

• Fast track Graduate Training Programme

  • Oct 1994 - Sep 1997

  Fast track Graduate Training Programme with placements in Sales, Marketing, Product development & Customer Services. Took up full time Marketing Exec. position and quickly promoted to Senior Marketing Manager. Fast track Graduate Training Programme with placements in Sales, Marketing, Product development & Customer Services. Took up full time Marketing Exec. position and quickly promoted to Senior Marketing Manager.