Experience

Grande Cheese Company

• United States
• Food and Beverage Manufacturing
• 400 - 500 Employee

• Marketing Manager

  • Mar 2022 - Present

  Manage marketing plans and marketing communications programs and projects that achieve marketing and sales objectives by partnering with cross-functional team members and agency partners. Actively contribute to the development of marketing and business unit strategy and ensure linkage to marketing programming. Act as Brand Ambassador ensuring Brand guidelines are maintained. 1. Talent Management 2. Lead the development and execution of marketing strategies, plans and programs that support the delivery of Foodservice Business Unit objectives and strategies in accordance with Brand Guidelines. 3. Drive market growth, sales, and profitability via identification of new marketing opportunities or optimization of current business practices



Freedom Boat Club

• Recreational Facilities
• 300 - 400 Employee

• Director, Freedom Business Services

  • Jun 2020 - Mar 2022

  Develop and scale innovative products and services that help franchisees focus on selling memberships, reduce cost and complexity, and provide a best in class member experience while adding value for Freedom Boat Club. Create business plans, resource requirements including personnel, and scoping considerations for each service launch. Develop and execute effective marketing, sales and other promotional initiatives. Develop and scale innovative products and services that help franchisees focus on selling memberships, reduce cost and complexity, and provide a best in class member experience while adding value for Freedom Boat Club. Create business plans, resource requirements including personnel, and scoping considerations for each service launch. Develop and execute effective marketing, sales and other promotional initiatives.



Brunswick Corporation

• Manufacturing
• 700 & Above Employee

• Director, Sales and Dealer Services

  • Jul 2018 - Jun 2020

  Played a critical role in selling and promoting the multiple service offerings across multiple businesses throughout the country. Successfully coached and led the sales team to outperform previous years’ targets and exceed budgeted sales targets. Researched and implemented Salesforce; developed training strategy to maximize usage. Developed multiple communications and collateral specific to target audience and sales strategy; managed all content and weekly communication schedule

• Program Manager - Brunswick Dealer Advantage, Boaters Choice Insurance

  • Jan 2017 - Jun 2020

  Research and launch innovative providers whose products and services help dealers focus on attracting more customers, reduce cost and complexity, and reward their employees while adding value for Brunswick Corporation. Develop and execute effective marketing, sales and other promotional initiatives for each launch, as well as dashboards and reporting to monitor and maximize participation for each provider.

• Brunswick Dealer Advantage Marketing Manager; Brunswick Dealer Certification Program Manager

  • Apr 2009 - Dec 2016

  - Manage call center for Brunswick Dealer Advantage (BDA) as well as responsible for dealer based BDA programs and assisting the BDA team in order to achieve the short and long term goals of the group. - Manage the day to day activities of assigned staff and assess growth and developmental needs of this staff.- Travel to customers facilities to communicate BDA, gain further knowledge of issues/concerns and assist in developing our customers to be profitable- Develop and implement dealer based programs for BDA. This includes value and competitive analysis including feedback gathering as well as contract negotiations and complete communication rollout and training both for our internal and external customers. - Interact with program partners for continuous communication and evaluation of programs.- Support in development and rollout of BDA programs across other Brunswick divisions and throughout the world.

• Brunswick Dealer Advantage Specialist

  • Jan 2008 - Mar 2009

  - Responsible for Dealer Advantage call approach strategy, including strategies to focus on certain programs at appropriate times of the year or to focus on certain types of dealers in the network related to status or a specific upcoming event- Make proactive outbound sales calls to build relationship with dealer base and promote adoption of all Brunswick Dealer Advantage components - Handle inbound calls from dealers by answering basic questions from dealers regarding Brunswick Dealer Advantage programs or directing them to the appropriate vendor-expert including Employee benefits, insurance, scholarship money distribution and discount programs-Track and maintain dealer contact information and eligibility status for specific programs based on Brunswick Marine purchases- Achieve individual performance measurements and program adoption goals



Mercury Marine

• United States
• Manufacturing
• 700 & Above Employee

• P&A Service Support

  • Jan 2002 - Jan 2008