Experience

Loyalty NZ

• New Zealand
• Advertising Services
• 100 - 200 Employee

• Senior Marketing Manager - Brand

  • Aug 2018 - Present

  Brand Management – Flybuys is one of New Zealand’s most well-known and trusted brands. I am responsible for effectively delivering a positive and meaningful customer experience with our brand. Marketing and Communications – I create comms that motivate New Zealanders to engage with and benefit from Flybuys. I am responsible for developing and implementing marcomms strategies and plans across paid and owned channels. Strategy - I develop strategies that are aligned to the vision for LNZL and deliver organisational profitability, growth and sustainability. This includes delivering on corporate targets. Brand Partnerships - I work with key stakeholders to identify and develop opportunities that create commercial benefit for partners in the Flybuys coalition network. Agencies - I manage our key marcomms agency relationships. Show less



Loyalty NZ

• New Zealand
• Advertising Services
• 100 - 200 Employee

• Marketing Manager

  • Mar 2013 - 2017



Ocean Design

• New Zealand
• Design Services
• 1 - 100 Employee

• Senior Account Manager

  • Feb 2012 - Feb 2013

  I was employed by Ocean to look after it’s largest growth client, ACC. I worked with the ACC Marketing and Communications Team, Programme Managers and Senior Execs to help implement internal and external marketing and communications that aligned with ACCs vision, positioning and operational strategies set out by the CEO and the Minister. A team of 30+ marcomms and brand staff at ACC work toward these strategic objectives and my role, as part of a wider team at Ocean, was to look after these staff members, advise, help plan, develop and implement measureable, relevant strategic and visual communications to audience groups (ACC staff, stakeholders, partners, public). My core role at Ocean also included: Business growth for Ocean (meeting targets with a focus on ACC). Exceptional client servicing. Understanding my clients’ business and helping achieve strategic goals. Assistance in writing internal business cases for various programmes and audience groups. Brand management, working with the Marketing and Brand Managers at ACC and The University of Auckland Business School. Project management, budget planning and resourcing of all communications projects on and off line. Some of my other clients at Ocean: The University of Auckland Business School, IAG (NZI), Fitzroy Yachts, Framingham Wines and WWF. Show less



The Church

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Sep 2008 - Dec 2011

  My role at The Church, was to create, monitor and implement integrated brand, marketing and communications strategies for clients. This role included measureable brand and campaign management and project management of all development and implementation. I delivered comms ATL and BTL ranging across digital, social media, broadcast, print, OOH and experiential / events). My role at The Church also included: Business Growth – pitching and successfully winning new clients and farming existing client business. Client Servicing – at a senior level, focusing on meeting the needs of clients and ensuring exceptional client satisfaction levels. Senior Leadership – As part of the senior management team, I managed the studio with the Creative Director and MD to achieve company and client objectives and ensure all plans were aligned with The Church’s processes, values and internal strategy. Accountability for all budget planning, resourcing, process and cost control of all projects. Lead accounts from the front line with support from the Creative Director and MD. Some of my clients included ALAC, Statistics New Zealand, HITO, RJ’s Licorice, New Zealand Symphony Orchestra, Lincoln University and Meridian Energy. Show less



Gorgeous Group

• Project Manager - Brands

  • Jun 2007 - Sep 2008

  The purpose of this role was to manage, implement and maintain the Diageo ‘Reserve Brands Group - Global’ account. Brands included Tanqueray No. TEN, Johnnie Walker Blue, Don Julio and Ciroc. This role extended to creating experiential branding concepts, strategic partnerships, events and conferences for Hilton US, Gleneagles and Shore Solutions (Luxury Yachts). Projects included planning, development and implementation of B2B and B2C brand experiences and communications across global markets. Projects summary • Strategy and development of on-trade mentorship program and events, consumer sampling and sponsorship events, visibility programs, POS, brand positioning, PR. • Strategic Alliances - Gleneagles Suite Partnership Program, US Hilton – Conference and Banqueting Program, Reserve USA – Luxury Hotels Partnership program, Reserve Brands Group – Shore Solutions Partnership Program. • Training (all brands) - Brand Ambassador Training Programs, Inspired Luxury (luxury briefings / trends and trade education). • Global, In-outlet training programs, international toolkits. • Events - Global Launch of Tanqueray No. Ten Guild, Giles Deacon at London Fashion Week F07 and F08, Don Julio Global Brand Ambassador Welcome Party, Reserve Annual Dinners, Consumer sponsorship and sampling events. Show less