Experience

The Today Business

• Australia
• Advertising Services
• 1 - 100 Employee

• Head Of Operations - Today.Acquire

  • Feb 2022 - Present

  ROLEManagement of the Acquire products internal and external operations to deliver commercial outcomes for both the today business and our clients. RESPONSIBILIITES Internal and external stakeholder management, facilitating successful collaboration and outcomes via successful communication.Identification and development of effective processes and systems to deliver operational efficiencies around the product and within the business. Cross Function product management and development to deliver revenue objectives.Work with the Account Management team on the Identification, development, and deployment of Business Development initiatives. Project management of client on-boards to the platform.Management of communications and marketing collateral and resourcing.

• Partnership Lead

  • Feb 2021 - Apr 2022

  ROLEManagement of the Acquire product commercial partners.RESPONSIBILITIESDevelopment and management of key client relationships.Project Management of new client on-boards to the platform. Product Performance management and reporting.Business development for existing and new clients. Cross function collaboration on product development and product enhancement. Production of communications and marketing collateral and resourcing.



Various Companies

• United States
• 700 & Above Employee

• Consultant - communications & media

  • Jan 2020 - Jan 2021

  Consulting services across various industries on communication strategy development and delivery, campaign management and partnership product development. Consulting services across various industries on communication strategy development and delivery, campaign management and partnership product development.



Southern Cross Austereo

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• National Head of Brand Asset Management - Revenue Strategy & Operations

  • May 2017 - Dec 2019

  ROLEStrategic management of SCA's premium brand assets - Brand Partnerships, Sponsorships, Key Commercial Products and Talent - across Radio (metro and regional networks), regional TV and digital and social. RESPONSIBILITIESWork with platform and product owners to ensure Brand Assets are representative of both content and commercial strategies and optimised to achieve revenue targets, through their value in market as a campaign tool. Facilitate the development of strategic product and partnership planning to determined corporate, brand and commercial objectives; and project manage the delivery of determined outcomes. Ensure pricing structures, and inventory and yield management strategies, support return objectives. Ensure effective cross- functional operational pathways and systems exist to support product access and application in campaign solutions. Utilise a framework of qualitative and quantitative data and insights to evaluate and assess the commercial relevance and performance of products, to determined metrics and provide recommendations to key stakeholders for review. Lead cross-function teams to deliver product and process change, to ensure effective update. Manage Brand Asset Communications Strategy and execution, including training and development initiatives and the production and distribution of internal assets and collateral. Manage key stakeholder relations and communications.ACHIEVEMENTS ✓ Tier 1 product and process pathway amendments, elevated commercial performance in 2018, supporting the delivery of a Metro Radio Budget result not exceeded since 2013.✓ Development and delivery of inventory management systems, significantly elevating yield return of key products.✓ Development and delivery of Brand Asset Dashboard – an internal product information and access portal.✓ Development and delivery of Brand Asset Reporting Framework.

• National Head of Campaigns - The Studio at SCA

  • Jan 2016 - Apr 2017

  ROLEManage the campaigns pillar, providing leadership and strategic direction and management of best practice in the development and delivery of client campaigns, to support the achievement of revenue targets. Working to ensuring effective structures, processes and systems exist to facilitate effective communication between the function pillars and collaboration with platform and product owners, to support effective outcomes. RESPONSIBILITIESManage The Studio Operations function and team. Contribute to the development of an effective operational structure within The Studio, to optimizes human resources, by ensuring the right roles exist and the right people are in them.Develop the campaign solution development and delivery roadmap, ensuring associated processes, systems and documentation enable the timely and effective internal and external transfer of information.Manage the nationalization of The Studio operations, to allow for seamless reallocation of campaigns between markets, to streamline workflow.Lead cross function teams to manage campaign process changes to ensure effective update. Track performance metrics and work with key stakeholders to assess. Collaboration with key stakeholders on Business Development Strategies and Execution. ACHIEVEMENTS ✓ Development of automated campaign workflow and tracking system. ✓ Redesign of campaign documentation tools, elevating internal and process effectiveness and efficiencies. ✓ Development of campaign implementation processes and systems, elevating client service outcomes.

• National Activations (Campaign Delivery) Director - Integration

  • 2010 - Jan 2016

  ROLEProvision of strategic and operational leadership for the integration function in the generation and delivery of tactical brand campaigns, designed to support the network and local station content strategies; and integrated client campaigns, designed to drive revenue. Project Management of major national campaigns, events, partnerships and projects and all Hamish and Andy show promotional activity. RESPONSIBILITY Oversee national integration operations, to ensure best practice on output and contribution to business outcomes. Work with content to strategically plan national tactical activity designed to support the Brand & Content strategy. Manage the development and execution of key partnerships (internal and external lead) to drive brand lead commercial outcomes. National tactics budget management, overseeing local market expenditure and assessing ROI to agreed metrics. Work with sales and content to ensure content is appropriately supporting commercial endeavors. Oversee content briefing process to ensure high quality and timely responses.Key ProjectsHamish and Andy’s Caravan of Courage UK & USAHamish and Andy’s Let me Be Frank with you TourHamish and Andy’s thank you tour featuring U2.TAC Roadtrip forever. VRC Media Partnership Delivery.Justin Beiber World Famous Rooftop Campaign & Event.One Direction World Famous Rooftop Campaign & Event.Fox & Triple M Australian Open Activation site and media partnership delivery.Annual Media partnership with VRC.AFL partnership delivery. MLAB activation.

• Activations Director - Integration [Melbourne]

  • 2008 - 2010

  Planning and budgeting of tactical executions supporting the local stations content strategy.Management of the Melbourne campaign implementation team, ensuring successful delivery of network, station, client and co-branded campaigns across multiple platforms. Facilitate commercialisation of content lead tactical executions. Campaign Manager for all Hamish and Andy promotional activity - show & client lead. Key ProjectsHamish and Andy's Caravan of Courage Hamish and Andy's Operation Radio Storm in Afghanistan.Hamish and Andy’s Tall Ship Adventure.Hamish and Andy’s Drop the Bomb. [CUB]Motherland [Mother]Band in your Hand [Cotton On]Micra Citizen [Nissan Micra



Austereo

• Promotions Manager - Fox FM

  • 2007 - 2008

  RoleManagement Hamish and Andy show tactical executions (brand and client), from development to delivery. Work with the Local Head of Content on the development station (Fox FM & Triple M) promotional activity, events and activations, as part of the brand strategies and executional plan. Project management of local station promotions, events, activations and experiences.Facilitation of the development of integrated content lead concepts (show & station), as part of client solution development.Management of the Fox FM promotions team.Management of the Fox FM street team, delivering branded on-street activations for the stations and clients.

• Promotions Manager - Triple M

  • 2004 - 2007

• Promotions Co-ordinator - Triple M

  • 2003 - 2004



RSN Racing & Sport, trading as 3UZ Pty Ltd (Radio - 927AM)

• Australia
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing and Promotions Co-ordinator

  • 2001 - 2003



United International Pictures

• Movies, Videos, and Sound
• 100 - 200 Employee

• Account Manager

  • 2000 - 2001



DWS Group

• Germany
• Financial Services
• 700 & Above Employee

• Executive Assistant - Director of Marketing

  • 1999 - 2000



ABN AMRO Bank N.V.

• Netherlands
• Banking
• 700 & Above Employee

• Executive Assistant

  • 1999 - 1999