Experience

Cars.com

• United States
• Internet Publishing
• 700 & Above Employee

• Client Solutions Manager

  • Jul 2012 - Present

  - Build and manage full-funnel digital marketing campaigns that drive awareness and grow revenue for key accounts, such as Nissan / INFINITI, Honda / Acura, Toyota, Stellantis, Mazda, and Mitsubishi- Consult with agency and OEM clients to understand their KPIs and develop effective advertising campaigns that meet their needs across a variety of landscapes, including Display, Social, OLV / CTV, etc.- Work closely with the Client Partner to efficiently lead the upfront process and handle all incremental RFPs and avails requests from the agency, along with proactive proposals, in a timely manner- Analyze campaign performance data to create powerful presentations that highlight key insights and strategic recommendations to strengthen Cars.com's value proposition with our partners- Develop strategies to optimize client KPIs and maximize revenue while meeting campaign delivery requirements- Collaborate with internal cross-functional teams to manage workflow and deliverables, ensuring flawless campaign execution and top-notch service for our clients- Provide valuable insight to upper management to identify potential opportunities for proactive service- President's Club winner (2014, 2016) Show less

• National Campaign Manager

  • Feb 2010 - Jul 2012

  - Managed multi-million dollar campaigns for multiple accounts (e.g. Ford, Stellantis, GM, Hyundai, Kia, Mazda, and Mitsubishi) from implementation to evaluation, while optimizing to ensure client goals were met- Served as the main creative contact for agencies, leading communication to collect campaign assets, while verifying adherence to spec guidelines- Worked closely with Ad Ops and Product teams to guarantee that new products and high-profile campaigns launched successfully, and to QA and troubleshoot any errors in a timely manner- Generated weekly internal campaign status reports for the Sales teams, highlighting any issues that may impact campaign performance, and developing recommendations for budget reallocation Show less

• Account Manager Direct Sales

  • Mar 2008 - Feb 2010

  - Assisted Field Sales Managers with market growth and retention in rapidly growing territories with hundreds of thousands of dollars in monthly billable revenue- Successfully managed relationships with 160+ dealership accounts, creating comprehensive ROI reports, providing training on maximizing sales, and suggesting relevant upsell products to optimize traffic, visibility, and branding- Team leader in upsells from July – December 2009, bringing in an additional six figures of annual billable revenue Show less



Snow & Graham

• Customer Service Manager

  • Oct 2005 - Feb 2008

  - Served as the main focal point for all retailers along with a team of 50+ sales representatives across the country - Worked in conjunction with the Director of New Product Development and the Design Team to discuss design ideas, highlight customer buying trends, and relay customer suggestions for improving products, as well as analyze sales to decide which products to keep in the line - Collaborated with the Inventory Manager and directly managed the Shipping Department to ensure all specific customer requests and deadlines were met - Maintained press relations and follow-through of urgent sample requests by the media Show less